Instagram Influencer Marketing Agency
House of Marketers is an influencer marketing agency for modern brands, helping clients grow through creators people actually trust. We connect brands with the creators shaping culture and driving commerce on Instagram and TikTok — real engagement, brand loyalty, and measurable results.
- 250k+ Influencers in our network
- 2,000+ Campaigns launched globally
- $50M+ Paid social spend managed
Our platforms
Brands that love our Instagram Influencer Agency
House of Marketers is a leading Instagram influencer agency built for the modern era of social media. We help brands scale across Instagram, TikTok, and YouTube through high-impact influencer campaigns, creator-led content, and user-generated content (UGC). Founded by one of the first TikTok employees, we combine insider platform expertise with creative execution and access to the highest-performing creators, all under one roof.
Our Instagram Influencer Marketing Services
Social Media and Instagram Strategy Development
We develop both awareness-driven and performance-driven social media strategies tailored to your goals, audience, and platforms. From content strategy to influencer management, every campaign is built on data, creativity, and measurable results.
Creator and Influencer Matchmaking
We connect your brand with creators who align with your voice, values, and audience; from micro influencers to large-scale collaborations. We source talent that delivers results across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
Cross-Channel Campaign Management
We execute and manage end-to-end campaigns across Instagram, Facebook, TikTok, YouTube, Snapchat, Twitch, and beyond. From creator briefing and content production to publishing and performance optimisation, we manage every detail—delivering true omnichannel, full-funnel results.
Dedicated account teams
Whether you’re in gaming, health, beauty, entertainment, food and drink, retail or any other industry, we assign a dedicated account manager who specialises in your niche.
Driving Results for Our Clients
Real Instagram campaigns. Measurable outcomes.
NN Insurance Influencer Campaign
Read NN Insurance Influencer Campaign case studyMcAfee Creator Software Marketing
Read McAfee Creator Software Marketing case studyEndoca Instagram Micro-Influencer
Read Endoca Instagram Micro-Influencer case studyFAQ
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Contact UsWhat is an Instagram influencer agency?
An Instagram influencer agency connects brands with influencers and content creators to promote products and services through authentic social media content. These agencies manage the entire influencer marketing process, including creator sourcing, campaign strategy, content planning, negotiations, campaign management, and performance tracking. By leveraging trusted creators with engaged audiences, an Instagram influencer agency helps brands increase brand awareness, drive engagement, and generate sales.
What’s the ROI of Instagram influencer marketing?
Influencer marketing continues to deliver disproportionately strong ROI. Influencer marketing generated an average 8.4x return on investment in earned media value, according to the Influencer Marketing Hub’s Benchmark Report. Additionally, 30% of marketers now cite Instagram as the platform delivering the highest influencer ROI. At House of Marketers, we focus on conversions, revenue, and long-term audience growth — not just vanity metrics.
What kind of content performs best on Instagram?
Short-form videos, UGC, and native-feeling posts consistently outperform over-polished ads. Influencer Reels average 2.08% engagement, while carousels drive about 12% more interaction than Reels and over 100% more than single-image posts. At House of Marketers, we deliver the right mix depending on your goals.
Are micro- and nano-influencers worth it on Instagram?
Yes. Brands lean into micro- and nano-influencers to maximise ROI, tapping into smaller creators who offer stronger engagement and lower acquisition costs. Nano-influencers make up 75.9% of Instagram’s influencer base, and average 1.73% engagement vs. 0.61% for macro-influencers.
What are the 3 R’s of influencer marketing?
The 3 R’s are Reach, Relevance, and Resonance. Reach is the size of the influencer’s audience. Relevance is how well the influencer aligns with your brand and audience. Resonance is the level of engagement and impact they drive with their community. At House of Marketers, we evaluate influencers on all three dimensions before recommending a partnership.
How much does an Instagram influencer campaign cost?
Budgets vary depending on influencer tier, campaign goals, and deliverables. Nano- and micro-influencers are generally more affordable, while macro- and celebrity influencers command higher fees. As a leading Instagram influencer marketing agency, we design proposals that align with your budget and objectives, ensuring maximum ROI.
Can Instagram influencer marketing drive direct sales, not just awareness?
Yes. With features like shoppable posts, product tagging, and link-enabled Stories, Instagram is built for conversions. Many brands see both brand lift and measurable revenue from influencer collaborations. We focus on campaign structures that blend awareness with trackable sales impact.
Do you manage Instagram campaigns globally or only in certain regions?
We are a global influencer agency for Instagram and TikTok, managing multi-platform campaigns across Europe, North America, Asia, and beyond. Our 250,000+ creator network allows us to localise campaigns for cultural fit while scaling them internationally for maximum reach.
What Makes Us Different
Attention is the most valuable currency in the world and brands that earn it with authenticity, creativity and a clear strategy will always win. — Inigo Rivero, Managing Director (Ex TikTok Strategy and Partnerships Manager)
We’re Very Well-Connected
We’ve built a vast network of influencers through industry connections and relationships we’ve established over countless successful projects. Rest assured that we’ll pair your brand with carefully selected influencers who’ll propel you towards your campaign goals.
Our Unrivalled Experience
Social media influencer marketing is constantly evolving. In such a fast-paced space, it helps to work with experts who know social media algorithms inside out. We thoroughly understand the platform, most industries, trends, and many useful tactics that lead to the best brand exposure, engagement, and ROI.
Personalised Service
When you work with us, you’re not just treated as another number. We assign you a dedicated account manager who specialises in your niche and delivers a tailored service that meets your unique needs.
Campaign Assurances
We’ve been around the block and know just how important every penny needs to be spent effectively. The House of Marketers team brings a level of expertise and professionalism that works to protect your time, money, and brand image.
Testimonials
Brands that love working with us
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It's refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
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Ready to launch your first campaign with the House of Marketers Social Media Agency? Our creative team will put together your free campaign proposal. Our delivery team will execute it.