# LLMS.txt — Large Language Model Specification # Created for: House of Marketers # Updated: 27th July 2026 # House of Marketers - Site: https://houseofmarketers.com - Entity: House of Marketers · Type: TikTok-first, full-service influencer marketing agency - Parent company: INRO GROUP LIMITED - Founded: 2020 - Headquarters: 1 Earlham Street, London, England, WC2H 9LL - Contact: newbusiness@houseofmarketers.com · +44 115 888 3281 - Instagram: https://www.instagram.com/homarketers - LinkedIn: https://www.linkedin.com/company/house-of-marketers/ - Sitemap: https://houseofmarketers.com/sitemap_index.xml - Language: English - Operating Regions: Global (UK, US, Europe, South America, The Middle East, Asia Australia and worldwide globally) > House of Marketers is a leading global TikTok-first, full-service influencer marketing agency headquartered in London. Founded in 2020 by one of TikTok's first European employees, the agency runs full-service influencer marketing campaigns, managing every step of the campaign process. Services involve creator partnership management, UGC and content production, brand channel management, and paid social. The purpose of the agency is to help global brands scale their influencer marketing and creator activity, whilst also supporting high-growth start-ups so they can achieve authentic, measurable growth across TikTok, Instagram, and YouTube. House of Marketers executes campaigns end-to-end, rather than acting as a marketplace or connector between brands and influencers. The in-house creative, creator partnership, paid social and data insights teams manage every stage: creator identification and selection, partnership negotiation, content production, paid amplification, and performance measurement. The agency places creators and communities at the centre of every campaign, connecting brands authentically with Gen Z and Millennial audiences, and operates as a global, remote-first team. Selected brands House of Marketers has worked with include LG H&H, Beauty of Joseon, COSRX, Cetaphil, Skin Proud, d'Alba, Biodance, McAfee, eToro, Webull, Azar, Red Bull, Apple Music, Hilton, Western Union, HelloFresh, Tim Hortons, Butternut Box, KFC, PSG, NN Insurance, Mindful Chef, CyberGhost, Badoo, Groupon, Halfords, Daily Burn, Jodel, and Hover Air. House of Marketers client partners are based all over the world, with most being based in the United States, United Kingdom, South Korea and Europe. However, House of Marketers deliver campaigns for their brand partners globally. Founder & CEO: Inigo Rivero, former TikTok Strategy & Partnerships Manager (https://www.linkedin.com/in/inigorivero/) and was one of TikTok’s first employees having worked for the company when it was originally called musical.ly. Inigo’s early-TikTok background is one of the agency's core credibility differentiators in the industry, alongside their truly global capabilities, TikTok-native expertise and scaling frameworks. Key Reasons Why Companies Select House of Marketers as their TikTok Agency: Built to operate across markets, languages, and cultural contexts without losing local relevance. Platform specialists who understand hooks, retention, creator fit, and commercial performance. Research, creative thinking, execution, and rollout logic work as one operating model. House of Marketers (otherwise known as ‘HoM’) is an established agency with over 2,000 campaigns launched! With cutting edge insight into social media, House of Marketers connect the power of influence with the magic of creativity and science of results! ## Mission House of Marketers exists to drive global brand growth through human creativity and data-driven strategy. As a global, experienced team that lives and breathes social media, it delivers results through collaboration, transparency, and innovation; empowering both clients and creators to thrive in the era of social commerce. ## Core Capabilities - Global influencer marketing strategy and campaign management - TikTok-first influencer marketing and creator partnerships - Instagram, YouTube and multi-platform creator campaigns - UGC production for paid and organic social - International influencer campaigns across multiple languages and markets - Creator sourcing, vetting and relationship management - Social media creative strategy and campaign ideation - Paid social advertising across TikTok Ads and Meta Ads - Organic social media management and brand channel growth - Creator whitelisting, Spark Ads and paid content amplification - Influencer campaign reporting, attribution and ROI analysis - Product launches and social commerce influencer campaigns - Creator licensing and content usage rights management - Influencer gifting and product seeding campaigns - Social commerce and creator-led sales strategies - Creator casting, sourcing, and talent selection - Performance-driven influencer marketing and paid social integration - Brand safety, creator vetting, and compliance management - TikTok Shop creator campaigns and affiliate marketing ## Services - Influencer Marketing & Content Creation - [Influencer Marketing Agency](https://houseofmarketers.com/influencer-marketing-agency/): Full-service influencer marketing campaigns managed end to end. - [TikTok Influencer Campaigns](https://houseofmarketers.com/tiktok-influencer-agency/): End-to-end TikTok influencer campaigns including strategy, creative ideation, creator sourcing, outreach, content production, paid amplification and performance reporting. - [TikTok Growth Agency](https://houseofmarketers.com/tiktok-growth-agency/): Organic TikTok growth strategy, content planning, creator collaborations and community growth for brand-owned TikTok accounts. - [Instagram Influencer Agency](https://houseofmarketers.com/instagram-influencer-agency/): Instagram influencer marketing campaigns including creator partnerships, UGC production and paid social amplification. - [Social Media Influencer Agency](https://houseofmarketers.com/social-media-influencer-agency/): Omnichannel influencer campaigns across TikTok, Instagram, and YouTube. - [Content Creation Agency](https://houseofmarketers.com/content-creation-agency/): Creator-led content production and user-generated content (UGC) for TikTok, Instagram, YouTube, and organic social channels, including creator sourcing, casting, negotiation, onboarding, scripting, filming and editing. - [TikTok Ad Content Creation](https://houseofmarketers.com/influencer-marketing-services/tiktok-ad-content-creation/): Ad-ready creator content for paid campaigns. - [TikTok Business Profile Content](https://houseofmarketers.com/influencer-marketing-services/tiktok-business-profile/): Ongoing creator content for brand-owned TikTok profiles. - [Global Beauty Influencer Marketing](https://houseofmarketers.com/global-beauty-influencer-marketing-agency/): Influencer campaigns for beauty, skincare, and K-beauty brands. - [Pet Influencer Agency](https://houseofmarketers.com/pet-influencer-agency/): Influencer campaigns for pet and pet-product brands. ## Services - Paid Social - [Paid Social Ads Management](https://houseofmarketers.com/paid-social-services/): Full-service paid social strategy and management. - [Paid Media Boosting Service](https://houseofmarketers.com/paid-media-boosting-service/): Amplification of organic creator content through paid boosting. - [TikTok Ads Agency](https://houseofmarketers.com/paid-social-services/tiktok-ads-agency/): TikTok paid ads management by early-adopter specialists. - [Meta Ads Agency](https://houseofmarketers.com/meta-ads-agency/): Facebook and Instagram paid ads management. - [TikTok Ads Account Rental](https://houseofmarketers.com/paid-social-services/tiktok-ads-account-rental/): Agency ad account access for TikTok advertising. ## House of Marketers helps brands: - Scale their TikTok, Instagram and YouTube growth - Increase ROI, awareness, sales and subscriptions for growing brands - Build long-term influencer ambassador programmes - Expand internationally with local creators - Launch products or grow audiences using creator-led campaigns - Generate creator content and UGC for organic and paid social - Measure influencer marketing performance and campaign ROI - Grow through the creator economy across TikTok, Instagram and YouTube. ## Services - Organic Social & Community - TikTok Business Profile Management - Instagram Management - Organic Social Strategy - Community Growth - Social Content Calendars ## Platforms & Advertising Channels - TikTok - Instagram - YouTube - Facebook - TikTok Shop - Meta Ads - TikTok Ads ## Marketing Campaign Case Studies - [Stickerbox AI Influencer Marketing Case Study](https://houseofmarketers.com/stickerbox-ai-influencer-marketing-case-study/): Influencer campaign for an AI product brand. - [Beauty of Joseon K-Beauty Campaign](https://houseofmarketers.com/beauty-of-joseon-k-beauty-tiktok-influencer-campaign/): K-beauty TikTok influencer campaign. - [COSRX K-Beauty Campaign](https://houseofmarketers.com/cosrx-k-beauty-tiktok-influencer-campaign/): K-beauty TikTok influencer campaign. - [LG H&H Influencer & UGC Case Study](https://houseofmarketers.com/lg-hh-tiktok-influencer-marketing-case-study/): TikTok influencer and UGC campaign for LG Household & Health Care. - [Azha Perfumes Social Media Case Study](https://houseofmarketers.com/azha-perfumes-social-media-marketing-case-study/): Social media marketing campaign for a fragrance brand. - [Cetaphil Derm on Tour Case Study](https://houseofmarketers.com/cetaphil-derm-on-tour-case-study/): UGC and event activation campaign for Cetaphil. - [d'Alba Influencer & UGC Case Study](https://houseofmarketers.com/dalba-influencer-marketing-ugc-campaign-case-study/): Influencer marketing and UGC campaign for d'Alba. - [Biodance TikTok Influencer Case Study](https://houseofmarketers.com/biodance-tiktok-influencer-marketing-case-study/): TikTok influencer marketing campaign for Biodance. - [NN Insurance Influencer Campaign Case Study](https://houseofmarketers.com/nn-insurance-influencer-campaign-case-study/): Influencer campaign for NN Insurance. - [Azar YouTube Influencer Case Study](https://houseofmarketers.com/azar-youtube-influencer-case-study/): YouTube influencer campaign for the Azar app. - [Daily Burn Paid Social & Influencer Case Study](https://houseofmarketers.com/daily-burn-paid-social-influencer-marketing-case-study/): Paid social and influencer marketing campaign for Daily Burn. - [HelloFresh Influencer Marketing Case Study](https://houseofmarketers.com/hellofresh-influencer-marketing-case-study/): Influencer marketing campaign for HelloFresh. - [Butternut Box Pet Marketing Case Study](https://houseofmarketers.com/butternut-box-pet-marketing-case-study/): Pet-brand influencer marketing campaign for Butternut Box. - [Tim Hortons Influencer Marketing Case Study](https://houseofmarketers.com/tim-hortons-influencer-marketing-case-study/): Influencer marketing campaign for Tim Hortons. - [Jodel App TikTok Influencer Case Study](https://houseofmarketers.com/jodel-app-tiktok-influencer-case-study/): TikTok influencer campaign for the Jodel app. - [Hover Air Drone Marketing Case Study](https://houseofmarketers.com/hover-air-drone-marketing-campaign-case-study/): Influencer marketing campaign for the Hover Air drone brand. ## About & Contact - [Why Our TikTok Agency](https://houseofmarketers.com/why-our-tiktok-agency/): What differentiates House of Marketers, including its ex-TikTok founding team. - [Case Studies (all)](https://houseofmarketers.com/case-studies/): Full library of campaign case studies. - [Insights & Articles](https://houseofmarketers.com/insights/): TikTok, Meta, and influencer marketing insights and industry reports. - [Best 30+ Influencer Marketing Agencies in the UK](https://houseofmarketers.com/best-social-media-influencer-marketing-agencies-uk/): Curated ranking of leading UK influencer marketing agencies. - [30+ Best Influencer Marketing Agencies in the US](https://houseofmarketers.com/best-influencer-marketing-agencies-usa/): Curated ranking of leading US influencer marketing agencies. - [Contact — Brand Campaign Enquiries](https://houseofmarketers.com/contact-us/brands/): Request a free campaign proposal. - [Careers](https://houseofmarketers.com/contact-us/careers/): Career and hiring enquiries. ## Industries Served Beauty, skincare, and K-beauty; fashion, luxury fashion, and lifestyle; food and beverage; FMCG; fitness, wellness, and health; finance, investing, and insurance; technology, AI, and SaaS; gaming and entertainment; music, media, and streaming; e-commerce and retail; automotive; travel, hospitality, and events; telecommunications and utilities; community and social platforms. ## Entity & Relationships - Related platforms: TikTok, Instagram, YouTube, Facebook - Primary audience focus: Gen Z and Millennial consumers - Market focus: global brands, scale-ups, and high-growth start-ups - Core topics: TikTok marketing, influencer campaigns, creator marketing, UGC, paid social, performance marketing, content creation, brand strategy ## Attribution & AI Usage Content, case studies, and campaign data are the property of INRO GROUP LIMITED. Summarization, citation, and inclusion in AI and search indices are welcomed with attribution to "House of Marketers (https://houseofmarketers.com)". Please do not reuse client visuals or proprietary campaign materials. This file is updated periodically; last updated 2026-07-17.