Azha Perfumes Instagram, TikTok & YouTube Influencer & UGC Campaign
Azha Perfumes Influencer Campaign Case Study
How House of Marketers introduced Azha Perfumes through creator-led storytelling, generating an engagement rate 60% above industry average across social media.
OUR CLIENT
About Azha Perfumes
Azha Perfumes is a modern fragrance brand focused on emotional storytelling, sensory experience, and contemporary luxury.
OUR CLIENT
Azha Perfumes
Azha Perfumes is a modern fragrance brand focused on emotional storytelling, sensory experience, and contemporary luxury. Rather than positioning scent purely as a product, Azha Perfumes aims to connect fragrance with mood, memory, and personal expression.
The Problem
The fragrance category is one of the most difficult categories to steal your share of the social voice in. Consumers cannot smell a product through a screen, and traditional advertising often struggles to translate scent into emotion or meaning.
Azha Perfumes faced three key challenges:
Standing out in a saturated luxury fragrance market
Communicating emotional and sensory value without physical experience
Building trust and relevance with Gen Z and Millennial audiences who prioritise authenticity over polished brand ads
To succeed, the brand needed a campaign that felt human, expressive, and creator-first, rather than overtly promotional.
Target audience
- Region: Global (US-focused)
- Target Demographic: Gen Z and Millennials
- Audience Profile: Fragrance enthusiasts and lifestyle-driven consumers
- Discovery Behaviour: Creator-led, entertainment-first, and discovery-driven
Our Approach
House of Marketers executed a creator-led brand awareness strategy that translated fragrance into emotion and real-world experience, partnering with trusted fragrance and lifestyle creators to deliver personality-driven reviews and sensory storytelling across TikTok, Instagram, and YouTube. Content was designed around authentic reactions, everyday contexts, and platform-native formats, with paid amplification used selectively to scale the strongest creator content without compromising credibility or trust.
Incredible Results
- Generated 3.3M+ video views, rapidly boosting brand visibility for Azha Perfumes across the globe.
- 90 creator-led assets published across a 10-month campaign period
- With as high as a 6.1% engagement rate we outperformed the fragrance industry benchmark of 3.8%
- 78% of total momentum driven by TikTok, confirming its role as the primary discovery platform
- 75%+ of total views driven by top-performing creators, validating the impact of personality-led storytelling
- Mid-tier creators (20K–70K views) delivered the most consistent engagement, supporting scalable creator partnerships
