Paid Social Agency for TikTok and Meta Ads
Creator-made ads, bought and tested by the same team. We plan, build and scale paid social on TikTok and Meta, and report every week on what each pound brought back.
Trusted by brands including
Our paid social agency services
TikTok Ads Agency
Want TikTok ads without running them yourself? We build them from native creator video, optimise daily and send you a weekly cost-per-result report.
Meta Ads Agency
Need Facebook and Instagram ads that follow buyers from first look to checkout? We cover prospecting to retargeting with creator and UGC video, judged on what each sale costs you.
Paid Amplification
Already running influencer campaigns? We run your best creator posts as ads from the creator’s own handle. We arrange permissions, pick posts on real engagement data and scale the winners.
Which service do I need?
Results from our paid social campaigns
More paid social case studies
“My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!”
Want every platform managed together?
One team plans the budget split, makes the creative, buys the media and reports on blended results across TikTok and Meta.
Pair paid social with the creator campaigns it supports
Influencer marketing
Our core service: creator campaigns on TikTok and Instagram that build demand. Paid amplification reaches more people.
Content and UGC
Need video made to run as ads? Creators shoot short UGC (user-generated content) clips built for paid placements.
Social media management
Ads send people to your profiles. Always-on brand channels mean they find something live when they arrive.
Paid social advertising on TikTok and Meta
We put budget where your buyers discover, compare and buy, then plan formats and creative for each platform.
Paid social strategy built around one objective at a time
Each campaign is set up for one result, with the right optimisation event, bid strategy and creative for that stage. Awareness is judged on qualified reach, acquisition on cost per result.
Awareness and reach
Reach and video-view campaigns, Spark Ads, frequency caps
Qualified reach, view-through, frequency
Traffic and engagement
Landing-page-view optimisation, warm-audience building
Landing-page views, cost per click
Leads
Lead forms or site conversions, CRM quality feedback
Cost per qualified lead
Sales and ROAS
Purchase campaigns, catalogue ads, Advantage+
CPA, ROAS, new-customer share
App installs
App campaigns optimised to installs or in-app events via your MMP
Cost per install, payer rate
Retargeting and retention
Audience sequences, recent-buyer exclusions
Repeat purchases, incremental lift
Is your cost per result creeping up?
Send us your current set-up and influencer plans. We’ll come back with a channel mix, a creative test plan and a forecast cost per result.
Paid social advertising by industry
Ad policies, buying cycles and the creative that converts all change by sector. See how we run paid social in yours.
How our paid social management works
Audit and strategy
We review your accounts, tracking, past creative and competitors, then agree the objective, KPIs, budget split by platform and the first test plan.
Deliverable:
Tracking and set-up
Pixel, Conversions API, TikTok Events API, mobile measurement partner, tracking link software and UTM conventions are checked before any spend, adapted to the tracking you already use.
Deliverable:
Creative and build
Creators and UGC producers are briefed on hooks, angles and offers; campaigns are built by objective with clean naming and audience structure.
Deliverable:
Launch and test
Campaigns launch once the first batch of creator content is made. Structured tests on hooks, audiences, placements and offers; budget moves to what performs.
Deliverable:
Optimise and report
Daily optimisation, a weekly cost-per-result report and a monthly review of what to scale, pause or test next.
Deliverable:
How we measure paid social
Each platform credits itself for conversions in its own way, and privacy changes hide part of the picture. We set up tracking before spend and show two numbers side by side.
Meta Pixel and Conversions API, TikTok Pixel and Events API, checked before launch
A mobile measurement partner for app campaigns, so installs aren’t double-counted. Tracking link tools such as TripleWhale or Hyros work too, and we adapt to yours.
UTM conventions and GA4 for blended CPA and ROAS
Agreed attribution windows and holdout tests where budget allows
How much does a paid social agency cost?
We set fees per brief. Your proposal shows management fees, creative costs and media spend apart, and most programmes run 3, 6 or 12 months.
What drives cost
- Media budget
- Number of platforms
- Creative volume
- Markets
Why brands choose our paid social agency
One team, one brief
You brief one team. The people who make your ads also buy the media, so nothing gets lost between agencies.
Judged on cost per result
A platform can claim a sale your analytics never saw. We judge results against the KPI you agreed, on the blended number.
Creative refreshed on a schedule
Ads wear out. We swap tired ones on a schedule, so you’re not waiting for results to drop before anything changes.
Multi-market, multilingual
Selling in the US, UK, South Korea or Europe? Our team covers 25 languages and markets. Tell us yours and get a free proposal.
“Every platform tells you it drove the sale. We check tracking before the first pound is spent and scale on blended numbers, so budget follows what actually works.”
Paid social agency FAQs
What do I get with your paid social management?
Your choice: one platform service or a fully managed programme. Management covers strategy, tracking set-up, campaign build, ad creative, testing, daily optimisation and weekly reporting.
Do I have to run paid social on both TikTok and Meta?
No. Start on one platform or run both. TikTok comes first, then Facebook and Instagram through Meta, with one report across them.
How much does a paid social agency cost?
Media budget, number of platforms, creative volume and markets drive the fee. We set it per brief, show management fees, creative costs and media spend apart, and the proposal is free.
Is there a minimum ad spend?
No fixed minimum. Some brands amplify a handful of top creator posts once, others run full campaigns. Paid-only briefs are welcome; it works best with creator content, which we also make. Tell us your budget and goal, and we’ll say honestly whether paid social fits.
How do you measure paid social results?
We agree on one goal before launch and check tracking before spending. Then we report against your cost per sale, lead or install, platform numbers next to blended ones, as the measurement section above shows.
Can you guarantee my return on ad spend?
No, and no honest agency can. Auction prices, seasonality and tired creative move results week to week. You get a clear forecast, a test plan and a weekly cost-per-result report.
Do I have to supply the ad creative?
No. Most clients use our creators for native short-form video. If you already have assets, we test them alongside new versions and keep what performs.
What are TikTok Spark Ads and Meta Partnership Ads?
They run a creator’s own post as your ad, handle and engagement intact. Spark Ads are TikTok’s version, Partnership Ads are Meta’s. The creator has to agree, and we arrange the permission for you.
How quickly can campaigns go live?
Kick-off takes three to five weeks on average, depending on size and agreed deadlines. If you already have creator content and working tracking, you go live sooner.
Which countries do you run campaigns in?
The US, UK and South Korea first, then Europe, MENA and beyond. Jodel’s campaign, for example, ran in Germany, France and Sweden.
Get your free paid social proposal
Tell us your goal, markets and monthly budget. After a short qualification call, your proposal lands within 2 to 4 working days: a channel plan, a creative approach, a tracking checklist and a forecast cost per result.
Get your free proposal