Influencer Marketing Services
Build awareness, earn trust and give people a reason to choose your brand. We plan and manage influencer campaigns on TikTok and Instagram, with YouTube and Snapchat where they fit your audience. Start with a qualification call. We typically send your free proposal 2 to 4 working days afterwards, depending on the brief.
Trusted by brands including
Pick the influencer marketing service that fits your problem
Influencer Strategy
Every influencer campaign starts with a strategy. We research your audience, choose creators and platforms, then agree the creative approach, budget and measures before delivery.
Influencer Gifting
Want your product in the right hands at scale? We shortlist creators, ship with a light brief and track who posts. We also secure rights to reuse the best content in your ads. Gifted posts are labelled in line with ASA guidance.
Influencer Ambassador Programmes
Want creators who stay with your brand? We pick ones who fit, agree fees, usage and exclusivity per programme, and bring back those who perform. We run no talent roster, so no creator gets a slot because we owe them work.
YouTube Influencer Marketing
Need creators whose viewers match your buyers? We vet channels on recent views, viewer location and age, and manage every video from brief to upload. For Azar, 8 creators made 21 videos that drew 2.7M+ organic views.
Paid Social Agency
Paid activity alongside your influencer campaign. Boost creator posts for more reach, or use TikTok and Meta performance ads for agreed sales, lead or install goals.
Content Creation
UGC and creator ad content made for ads, product pages and brand channels.
Social Media Management
Creator-led content for your TikTok, Instagram and YouTube profiles, with a content plan, publishing support and reporting agreed around your needs.
Which influencer marketing service do I need?
Results from our influencer marketing campaigns
More influencer marketing case studies
“The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52.”
“My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!”
Want it all managed?
We manage your campaign from strategy and creator selection to content approvals and reporting. Add product seeding, UGC or paid boosting when they fit the brief.
Influencer marketing on TikTok and Instagram, plus YouTube and Snapchat
Not sure which platform your buyers trust? We choose by where they spend time and how they decide, then plan creators and formats for each.
TikTok
Reach people while they browse for fun. Best for launches, TikTok Shop sales and Gen Z or millennial audiences.
Show visual and lifestyle products in Reels, Stories and collab posts. Add paid boosting when the campaign needs more reach.
YouTube
Let reviews and tutorials do the explaining for considered purchases in tech, gaming and finance. Shorts add reach.
Snapchat
Reach younger audiences in the US and UK, alongside your TikTok and Instagram campaigns.
Which type of influencer is right for your brand?
Most campaigns mix tiers: smaller creators for trust and conversion, larger names for reach. Every proposal recommends a split.
Nano
Micro
Mid-tier
Macro
Celebrity
Follower ranges are an industry convention, not a rule; we judge creators on audience quality, engagement and past results.
Ready to plan your next influencer campaign?
Tell us your goal and budget. We’ll send a free proposal with creator examples, a content plan and forecast results.
Influencer marketing services by industry
Each sector has different rules, creators and buying cycles. See how we run influencer marketing in yours.
How our influencer marketing service works
Discovery call and strategy
We audit your brand, audience and competitors, then agree the goal, KPIs and budget split.
Deliverable:
Creator sourcing and briefing
We shortlist creators on audience quality, engagement and past performance, negotiate fees and usage, and brief them clearly.
Deliverable:
Content and approvals
Creators produce native content; your team approves claims and messaging before anything goes live.
Deliverable:
Campaign launch
Creator posts go live on the agreed schedule. When paid boosting is part of the brief, we extend the reach of selected posts through TikTok Spark Ads or Instagram Reels boosting.
Deliverable:
Optimisation and reporting
We optimise weekly and report reach and engagement separately from sales, installs and ROAS, against the agreed goal, then plan long-term growth with you.
Deliverable:
How much do influencer marketing services cost?
Fees and programme length are tailored to your objectives. Campaigns can run from 2 to 12 months. Your proposal sets out creator and management fees, with media spend shown separately when paid activity is included.
Why brands choose our influencer marketing agency
Built by TikTok insiders
Co-founder Inigo Rivero was an early TikTok EMEA employee, and our first campaign, in 2020, was for ByteDance.
Awareness you can measure
We track the demand a campaign creates, from branded search to Amazon ranking and site traffic, and report it next to sales and installs.
Experience across 25 industries
Your campaign draws on experience across 25 industries. Our global remote team matches the creator approach to your product, market and audience.
A global team for your markets
Our team works across countries and languages, so local creators can work from one campaign plan. Tell us where you need to reach buyers.
“Influencer marketing creates demand first and conversion second. Tracked links show half of it. We measure the rest: branded search, Amazon ranking, site traffic and the creator content a campaign sets off.”
Influencer marketing services FAQs
What do I get with influencer marketing services?
Campaign strategy, creator selection, briefs, negotiated fees and usage rights, content approvals and reporting. We choose creators for your brief rather than a talent roster. UGC, product seeding and paid boosting are included when agreed.
How much do influencer marketing services cost in the UK?
The creator mix, content volume, usage rights, markets and campaign length shape the fee. We tailor the scope to your objectives and show paid media costs separately when relevant. Your proposal is free.
How long does it take to launch an influencer campaign?
Three to five weeks on average, depending on size and agreed deadlines. A multi-platform programme with paid amplification sits at the longer end.
How do you measure influencer marketing results?
Before launch, we agree the goal with you. Then we report three things: sales and installs; branded search, Amazon ranking and site traffic; and the organic creator content and mentions the campaign generates.
Which platforms should my brand use for influencer marketing?
The ones your buyers use to decide. TikTok suits fast discovery and launches, and Instagram suits visual and lifestyle products. YouTube suits considered purchases. Snapchat reaches younger audiences in the US and UK. Most programmes combine two or three.
How do you choose influencers?
We check audience fit, engagement quality and content style against your campaign goal. We can work with creators again when they fit. We do not represent individual influencers, so selection is based on your brief rather than a talent roster.
Should I use micro-influencers or celebrities?
It depends on your audience, objective and budget. Your proposal recommends the creator mix and explains the role of each tier.
How do you keep influencer campaigns compliant in the UK?
We follow the ASA’s CAP Code and UK consumer protection law. That means clear #ad labels on paid and gifted posts, approved claims and contracts covering disclosure, usage and approvals. In the US we follow the FTC’s endorsement guides. Regulated sectors get an extra review step.
Who owns the content creators make?
Usage rights are negotiated before content is made. They cover where, how and for how long you can use each asset, including paid ads.
Do I need an agency, or can I go direct to influencers?
No, you can go direct. Then you vet every creator, negotiate every fee and usage right, check every ad label and build the report yourself. We do that work for you, with creators picked for your brief.
Do you work with fintech, SaaS and AI brands?
Yes, when the product sells to consumers, such as apps, trading platforms, subscriptions and AI tools. We work with consumer brands only, and regulated products get tighter claim approval.
Get your free influencer marketing proposal
Tell us your goal, market and budget. After a qualification call, we typically send your free proposal within 2 to 4 working days. It sets out the creator approach, recommended platforms and campaign costs. Larger briefs may need longer.
Get your free proposal