Influencer Marketing Predictions 2027
50 research-backed predictions for the next era of creator marketing
TikTok TopView and Pulse: How Premium Ad Placement Works at Big Cultural Moments
Overview TikTok has published a 12-page playbook on TopView and the Pulse Suite, its premium placement options. TopView gives a brand the […]
Best Gaming Influencer Marketing Agencies
Your game needs people to notice it, understand why it’s worth playing and stay interested beyond launch. A creator partner should make […]
Best Influencer Marketing Agencies in France
Finding creators who fit your audience in France is the starting point. You need a partner who can turn that selection into […]
11 Best Influencer Marketing Agencies in South Africa
Choosing an influencer agency for South Africa means deciding who can reach your customer and manage the work behind the content. You […]
Best Influencer Marketing Agencies in Europe
You want an influencer campaign that gets people interested in your brand. But choosing an agency means working out who understands your […]
Best Influencer Marketing Agencies in Australia
You want creator content that feels right for your brand and gives your campaign a clear purpose. Finding the right agency means […]
Best Influencer Marketing Agencies in Canada
Choosing an influencer marketing agency in Canada starts with your campaign. A Quebec product launch, a national retail push and an international […]
11 Best Influencer Marketing Agencies in Dubai
You’ve got a campaign to launch and a budget to make count. You need creators who fit your brand, content your customers […]
Best Influencer Marketing Agencies in Singapore
You need an agency that understands your customers and can turn your brief into creator content that works. Start with the job […]
Best Influencer Marketing Agencies in the UK
Finding an influencer marketing agency in the UK starts with knowing what you need. Perhaps you’re launching a product, trying to reach […]
Influencer Marketing Trends 2027
Eight evidence-led shifts in discovery, creator economics and commercial growth
Google Publishes a “When to Buy” Guide and Launches Universal Cart in the U.S.
Overview Google published its first When to Buy Guide, showing when holiday deals usually peak across major categories. Google’s Universal Cart is […]
The TikTok Playbook That Built Rhode Into a $1B Brand
You can’t swatch a lipstick through a screen. Beauty shoppers know it, so they look for the next best thing: someone who […]
TikTok Shares Holiday Shopping Trends for Black Friday and Cyber Monday 2026
Overview TikTok has published its holiday shopping trends for TikTok Shop, ahead of Black Friday and Cyber Monday, running from 11 to […]
How Misen Used Influencers, UGC and Seeding for $1M Launch: A DTC Playbook
Misen, a DTC kitchenware brand, sold $1,000,000 of its Carbon Nonstick pan in 57 hours. Numbers like that make every brand doing […]
TikTok Best-Performing Content Types for Brands in 2026
The brands that are creating the best-performing content types on TikTok have stopped asking “what’s trending this week?” and started asking “which […]
New Market Entry Strategy: Test with Creators Before Retail
For years, a new beauty brand entering the US followed a similar path. First, convince a big retailer like Sephora or Ulta […]
Only 28% of Consumers Trust AI Influencers. Here’s Where Influencer Marketing Is Heading
Since 2024, headlines have warned that AI is coming for the influencers. This year, AI-generated influencers became hard to ignore, and the […]
Influencer Marketing for AI Search Visibility
Overview SE Ranking found social links in 67.66% of Google AI Overviews and 32.39% of Google AI Mode answers Social platforms show […]
Livisto Partners with House of Marketers to Reach 8.8 Million Across Four European Markets
Livisto, a European pet care brand, partnered with House of Marketers, a global TikTok Marketing Agency, to strengthen brand awareness for three […]
House of Marketers Delivers 75% Brand Preference Uplift for Retail Brand Oriental Trading
House of Marketers, a global TikTok-specialist influencer marketing agency, partnered with Oriental Trading to strengthen its brand positioning in the crowded party […]
Best Buy Launches on TikTok Shop, Adds Affiliate Program
Overview Best Buy confirmed on September 22, 2026 that it’s opening an official TikTok Shop storefront, live in late October, with nearly […]
What Do Child Influencers Actually Earn? New Protection Laws & Ethics
If your brand works with, or is hoping to work with family creators or kid-adjacent content, the compliance ground just shifted twice […]
Cal AI’s Influencer Marketing Strategy for AI brands: $30M ARR From 250 Creators
What makes someone install an app after watching a 30-second video? Cal.ai mastered the answer to this one question that most AI […]
How Cluely Leveraged Influencer Attention to Build $5M+ AI Startup
Cluely didn’t out-build its competitors. It out-posted them. While most AI startups get hung up on polishing their product demo, Cluely was […]
YouTube To Start Auto-Labeling Undisclosed Branded Content
Overview YouTube is rolling out automated detection that flags sponsored videos which creators haven’t disclosed as sponsored. YouTube will be applying the […]
Instagram Introduces AI-Generated Profile Label, Limits Reach for Undisclosed AI Accounts
Overview Instagram has renamed its “AI creator” label to the “AI-generated profile label” and will now limit reach for profiles featuring […]
Best Agencies for Influencer-led Brand Storytelling
The global influencer marketing platform market is valued at USD 45.2 billion in 2026 and is projected to grow to USD 116.2 […]
Best Influencer Marketing Agencies for SaaS
B2B influencer marketing is the fastest-growing subcategory in the creator economy, expanding 47% year-over-year — and SaaS is leading that charge. As […]
Influencer Marketing for AI Products: 5 Real Campaign Successes Analysed
In just four months, an AI language-learning app took its annual recurring revenue from $1M to $12M. The reason? Just a single […]
Instagram Says Captions Now Drive Discovery, Not Just Context
Instagram recently shared tips on writing captions showing how captions should be treated as a discovery signal rather than an afterthought to […]
Best Fashion Influencer Marketing Agencies in 2026
The global influencer marketing platform market was valued at USD 34.2 billion in 2025 and is projected to grow to USD 45.2 […]
YouTube Is Changing How It Counts Views: What Marketers Need to Know
Overview From 24 August 2026, YouTube will count a view the moment any video starts playing, across every format. All formats […]
Best Beauty Content Marketing Agencies
The Beauty & Personal Care market worldwide is projected to generate a revenue of US$698.38bn in 2026, a scale that has turned […]
![Micro Influencer Seeding, Gifting & Product Seeding [Full Guide]](https://houseofmarketers.com/wp-content/uploads/2026/08/Influencer-seeding-Gifting-how-to-get-micro-influencers-posting-about-your-brand.png)
Micro Influencer Seeding, Gifting & Product Seeding [Full Guide]
Influencer seeding (also known as product seeding) is a marketing activity that involves strategically sending products to creators for free, with the […]
TikTok UGC vs. Brand-Produced Creative: Which Actually Converts
Imagine that you are a creative strategist, and you have to choose between a creator-shot UGC video and a polished, brand-produced one. […]
Best 18 Gen Z Influencer Marketing Agencies in 2026
Targeting Generation Z is a must for every brand looking to steal market share from competitors. A recent study conducted by Statista […]
Meta’s 2026 Holiday Playbook: What SMBs Need to Know Before Black Friday
Overview Meta has opened its 2026 Holiday Insights Center, which provides access to marketing stats and ad tips to help marketers build […]
Best 14 Social Media Influencer Agencies Ranked
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over $47.8 billion by […]
Cultural Relevance Beats AI Volume Says TikTok and Warc’s New Report
Overview TikTok partnered with Warc to examine how generative AI is reshaping creative work. AI is now embedded in most creative […]
Best Beauty Influencer Agencies in 2026
The skincare industry to grow from around $162 billion in 2025 to more than $222 billion by 2030, creating unprecedented opportunities for […]
How Travel Brands Win with Influencer Marketing: 4 Explosive Campaigns
Travel brands drive measurable bookings with influencer marketing by moving past one-off sponsored posts toward four proven models: multi-day destination campaigns, tiered […]
TikTok Launches AI Literacy Tools to Help Users Spot AI-Generated Content
Overview TikTok launched an AI literacy guide to help users identify AIGC. An in-app learning hub is coming in the next few […]
Content Creation Agency London Review
The global digital agency market exceeds 200k agencies, making London’s content creation landscape fiercely competitive yet rich with opportunity. London sits at […]
Meta’s Muse Image Model Brings Designer-Level AI to Ad Creative
Overview Muse Image by Meta is the first image-generation model built in-house by Meta’s Superintelligence Labs AI research group. Muse Image is […]
House of Marketers Secures Investment from Ethos Partners and Appoints New Chairman and CFO
We’re excited to announce that House of Marketers has secured a significant investment from Ethos Partners, a London-based private equity firm. Alongside […]
TikTok is Reshaping Campaign Creation with TikTok Symphony Agent
Overview Symphony Agent is an AI tool that builds complete video ad campaigns from text prompts, images, and reference videos, informed by […]
TikTok Shop Grows to New EU Merchant Countries
Overview TikTok Shop’s June 15 launch in Austria, Belgium, the Netherlands, and Poland. This timing lines up with a broader shift in […]
Inside Meta’s 2026 Holiday Guide
Overview Meta’s 2026 holiday guide argues that shoppers expect trust and convenience at the same time, and the guide shows how to […]
Google’s AI Ad Updates at I/O 2026 are Changing the Advertising Game
Google’s I/O announcements this week laid out a pretty clear vision of where advertising is heading. Advertising in 2026 and beyond will […]
Influencer Marketing Agencies for AI Brands
There are now over 212,230 active AI companies globally, including more than 62,184 AI-focused startups. The growth has been hugely driven by […]
Best Food Content Marketing Agencies
Today’s food consumer is more informed, more opinionated, and harder to impress than ever before. As a result, they want to know […]
Best TikTok Shop Agencies For DTC Brands
TikTok Shop has changed how DTC brands sell online. What used to take a full funnel, i.e., awareness, consideration, conversion, now happens […]
Best Content Marketing Agencies For Travel Industry
The global market for Travel Agency Services is projected to reach US$776.2 Million by 2030, growing at a CAGR of 6.9% from […]
Best Influencer Marketing Agencies in London
The agency wins the pitch. You have to defend the decision. That is why a wall of client logos should make you […]
20 Best Instagram Influencer Agencies
39.2% of brands use Instagram as the top choice for influencer campaigns. But far fewer have an Instagram influencer strategy that actually […]
Best Influencer Seeding Agencies
Influencer seeding has moved from a nice-to-have to a core brand growth strategy, and with the influencer marketing industry projected to hit […]
Best TikTok Creative Production Agencies
Brands racing to capture Gen Z attention face a critical challenge because on TikTok, Gen Z can spot a brand trying too […]
20 Best Influencer Gifting Agencies
The challenge in influencer gifting campaigns lies in finding agencies that can navigate the complex logistics of product seeding while maintaining genuine […]