Dr. Hypes Paid Social & UGC Awareness Campaign
Dr. Hypes Paid Social and Awareness Case Study
How we generated an 800%+ increase in sales for a next-gen custom sneaker brand using TikTok, Meta, and Google Ads.
OUR CLIENT
About Dr. Hypes
Dr. Hypes is a fast-growing eCommerce brand offering AI-designed, fully customisable sneakers for children and young adults.
OUR CLIENT
Dr. Hypes
Dr. Hypes is a fast-growing eCommerce brand offering AI-designed, fully customisable sneakers. Their 3D sneaker builder allows customers to design personalised shoes in seconds, creating a unique blend of fashion, creativity, and tech-driven personalisation.
As a rapidly scaling brand entering new markets, Dr. Hypes needed a high-impact UGC and paid social strategy to introduce their product category, educate new audiences, and convert curiosity into measurable sales.
The Problem
Before partnering with House of Marketers, Dr. Hypes faced several growth challenges:
Low mainstream awareness of AI-designed custom sneakers
- Zero brand awareness for their brand
High acquisition costs due to limited social proof and education
- Difficulty demonstrating the product experience in a way that drove conversions
A need to scale traffic quickly without compromising efficiency or brand perception
Dr. Hypes required a paid social and UGC approach that could build trust, generate mass visibility, and improve conversion outcomes across multiple platforms.
Target audience
- Region: USA
- Target Demographic: Parents aged 25-45
- Objective: Build an early-stage, trust-driven community of sneaker enthusiasts and fashion-forward consumers
Our Approach
We deployed a multi-platform paid social strategy powered by high-performing UGC and influencer-style content. Our creative direction centred on showcasing Dr. Hypes’ 3D custom sneaker builder — highlighting real unboxings, design demos, and family reactions to build instant trust. By testing diverse UGC formats across TikTok, Meta, and Google, then rapidly scaling the strongest hooks, we maintained low CPAs, reduced creative fatigue, and consistently optimised performance to drive both awareness and conversions.
Incredible Results
- Generated 2M+ impressions, rapidly boosting brand visibility for Dr. Hypes across the US.
- Delivered 27,000+ clicks, driving strong interest in the custom sneaker builder.
- Reduced CPA by over 67%, with UGC outperforming their traditional eCommerce creative.
- Achieved an 800%+ increase in sales, fuelled by high-performing paid content.
- UGC creatives became reliable evergreen assets, delivering consistent engagement across platforms.
