Food and Drink Influencer Marketing Agency
Turn products, meals and offers into creator content that people want to watch and act on. House of Marketers has run an ongoing multi-market acquisition programme for HelloFresh and a creator campaign for Tim Hortons across TikTok and Instagram.
250k+ Influencer Network
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Creator campaigns for food and drink brands
Food and drink content has to be something people want to watch and then act on. So we match brands with creators whose regular content already includes meals, recipes and food occasions, and build the product into the formats those creators already use: recipes, taste tests, preparation, offers and real-life experiences. Always-on acquisition programmes, like HelloFresh’s multi-market meal-kit programme, run on repeat creator sourcing, briefs and promo-code tracking. Seasonal campaigns, like Tim Hortons’ festive offers on TikTok and Instagram, tell the story of a location or an offer.
Our food and drink case studies and results
HelloFresh’s ongoing programme uses 200-300 creators each month and promo-code sales across several markets; its 30% CAC comparison is against other social platforms. Tim Hortons promoted festive offers with 31 creators and reports 5.17% TikTok engagement. These are distinct ongoing acquisition and seasonal awareness examples.
Related pet food case study
Butternut Box is a pet-food subscription case: eight micro-creators, 3.4M views, 13.4% engagement and CPA more than 47% better than target.
From appetising content to tracked customer acquisition
1
Repeat creator sourcing
An always-on programme keeps sourcing new creators whose regular content already includes meals, recipes or food occasions.
2
Briefs
Each brief sets the product, the promo code and the format: a recipe, a taste test, a preparation, an offer or a real-life experience.
3
Content operations
Content operations keep approvals and delivery moving, so the programme runs without starting from scratch each round.
4
Promo-code tracking
Promo codes tie sales to the creator content behind them.
Influencer marketing services for food brands and restaurants
Food and lifestyle creator partnerships
Creators whose regular content naturally includes meals, recipes or occasions.
Product integration and UGC
Recipe, taste, preparation, offer and real-life experience formats.
Restaurant and seasonal campaigns
Location and offer storytelling across TikTok and Instagram.
Always-on acquisition programmes
Repeat creator sourcing, briefs, content operations and promo-code tracking.
Paid content and performance
Reuse approved creator assets to support acquisition goals and report sales, CAC, views and engagement.
How we select creators and scale effective content
1
Match creators to the product
We start with the product and its audience, then find creators who already make food and lifestyle content for that audience.
2
Develop integrations that fit their usual formats
The product goes into the format a creator already uses, so the post looks like the rest of their channel.
3
Reuse approved creator assets for acquisition
Once a creator’s content is approved, we reuse it in paid media to support the brand’s acquisition goals.
4
Report sales, CAC, views and engagement
We report sales, CAC, views and engagement, so the brand sees how the content performed.
200-300
HelloFresh creators each month
5.17%
Tim Hortons TikTok engagement
8
Butternut Box micro-creators (pet food)
Frequently asked questions about food and drink influencer marketing
Have you run food campaigns tied to customer acquisition?
Yes. The HelloFresh case reports 500+ promo-code sales per month and an average 30% reduction in customer acquisition cost versus other social channels across several markets.
Do you work with restaurants as well as food subscriptions?
Yes. Tim Hortons used TikTok and Instagram creators to promote seasonal offers; HelloFresh is an ongoing meal-kit subscription programme.
How do you choose food creators?
Match the product and audience to creators who already produce relevant food and lifestyle content, then develop integrations that fit their usual formats.
Discuss a food and drink campaign
Tell us about your product, your market and whether you need an always-on acquisition programme or a seasonal campaign. We’ll set out a food and drink creator plan built around that goal.