TikTok Influencer Agency for High-Growth Brands

We Scale D2C Brands with TikTok Influencer Campaigns

Scale your brand with TikTok’s most trusted influencers, creators, and storytellers.

250k+ Creator Network

TikTok Influencer Agency Campaigns

Global TikTok Influencer Agency

We're the Success-Driven TikTok Influencer Agency - Founded by an early TikTok employee, Inigo Rivero.

The House of Marketers team delivers full-service TikTok influencer campaigns for some of the world’s biggest brands. Our expert team manages every detail; from high-performing organic creator content and always-on TikTok profile management to data-driven paid ads and beyond, building campaigns that drive real impact at scale.

Brands that love our TikTok Influencer Agency

Driven by cutting-edge strategy and powered by the world’s most influential creators, we build market-leading brands and keep them on top across TikTok, Instagram, YouTube, and the platforms defining culture and commerce.

Why Brands choose TikTok Influencer Campaigns

For Engaging and Converting Millennials and Gen Z

Incredible User Growth

TikTok has cemented its position as a dominant force in the UK, with over 30 million active users in 2026; now reaching well over half of all social media users nationwide. Its audience has expanded beyond Gen Z, with strong growth across Millennials and even Gen X, making it one of the most influential platforms for discovery and purchasing decisions. For brands, collaborating with TikTok creators is no longer optional. It’s a critical channel for relevance and long-term growth.

Most Installed & Engaged

UK-based creators now command truly massive global audiences, with top influencers reaching tens of millions of followers and driving billions of views every month. TikTok consistently ranks among the most downloaded and highest-engagement apps worldwide, with users spending significantly more time on the platform than competitors. Its algorithm-driven discovery means content, and brands can scale faster than ever, making influencer campaigns one of the most effective ways to achieve rapid visibility and cultural impact.

Big Competitive Advantage

For brands targeting modern consumers, TikTok delivers unmatched performance. The platform now leads in product discovery, with a majority of users saying they’ve purchased after seeing content from creators. By partnering with a specialist TikTok marketing agency, brands can tap into proven strategies, creator relationships, and platform insight to launch campaigns that convert, connecting with highly engaged audiences and turning attention into measurable growth.

Our Services: Fully Managed TikTok Influencer Campaigns

TikTok Influencer Marketing Campaigns for Awareness, Engagement & Traffic

Skyrocket your awareness, presence, community engagement and traffic by proceeding with our personalised influencer campaigns. Our TikTok marketing campaigns see success with both large, high-profile TikTok creators that have leading engagement rates and views, as well as micro-influencers with smaller dedicated followings, but a very strong digital footprint within TikTok. Together our in-house team and influencers generate positive, long-lasting brand recognition for companies, globally.

TikTok Influencer Campaigns for Direct Conversions

Our TikTok influencer agency, House of Marketers also delivers a high ROI from conversion objective-based campaigns. We provide TikTok marketing campaigns that focus on generating direct ROI from app installs or sales, tracked via links. Our unique creatives, our paid media strategy, and direct call-to-actions will make your target audience act. Also, our culturally relevant TikTok influencers will also generate thousands or millions of views on every video produced.

Organic Content Campaigns - How our TikTok Influencer Agency process works

Organic Content Campaigns - How our TikTok Agency process works

Research & Creative Strategy

Our creative strategies are founded upon comprehensive research, data, and our creative minds. We take a deep dive into your brand, audience, and industry, in order to help you work with the best influencers, and to create compelling content that resonates with TikTok’s core audience. We help you establish goals for your TikTok influencer campaign and decide on the messaging of your campaign.

Our experts come to the table with deep influencer knowledge and insight on market statistics, customer sentiments, and the latest TikTok trends. We are part of the TikTok Generation. Not only that, our Managing Director is even a former TikTok Strategy and Partnership Manager. Our creative teams can work with you to onboard the best influencers, and launch campaigns that lead to healthy ROIs.

Brand & In-House Team Matchmaking

House of Marketing is home to a diverse mix of TikTok influencer marketing experts specialising in different industries and market segments with deep knowledge of specific audiences.

Rest assured that you’ll work alongside a dedicated account manager that understands your brand, your company goals and how to achieve them

Industry Trend Analysis for Influencer Campaigns

As a leading influencer marketing agency, we keep a finger on the pulse of the latest news and industry trends. We leverage cutting-edge technology and combine it with the knowledge and expertise of our analysts to take a deep dive into relevant market segments.

We can advise on market dynamics, as well as performance within the sector and put you in the best position for superior influencer campaigns. We can instantly see the effectiveness of your TikTok campaign and, if necessary, work with your influencers to tweak their videos to improve your campaign’s success.

Brand & Influencer Matchmaking

We specialise in matching brands with the most appropriate TikTok influencers for their respective niche markets, campaigns, and objectives.
As part of our match-making process, we weigh up everything from your brand identity against our influencer’s values and your brand tone against the personalities of our influencers.

In addition, we develop the best creatives for maximum impact. Depending on the goals you have set for your campaign, we advise you whether to target a few big TikTok creators with high engagement and views, or a large number of micro-influencers, with fewer but more active followers.

Building TikTok Communities with Influencer Content

All the influencers we collaborate have built strong followings based on authentic connections and shared passions. They have the trust and respect of contemporaries in the same social circles. It’s precisely why they’re instrumental in helping brands build engaged TikTok communities. Our influencers keep on top of the ever-changing TikTok trends and can create content on your behalf that will engage even the most adverse TikTok user.

Leave it with our experts to work with the best influencers for your brand to create the perfect localised content for their TikTok communities. Their videos will reach a broad audience who view them as they open the app, and they also find your videos appearing prominently on their Discover screens.

Why Choose Our TikTok Influencer Agency?

Our Extensive TikTok History

We are a leading TikTok influencer marketing agency that wins the hearts of Millennials and Gen Z daily. Our managing director, Inigo Rivero, was one of TikTok’s first employees and has valuable insider knowledge of how the platform works.

We Specialise in a Wide Range of Industries

With a large team of experienced influencer marketing professionals and we can work with brands from an extensive range of verticals. Indeed, our team members have previously worked with firms in nearly every imaginable industry. Our main specialties are in entertainment, gaming, health & beauty, apps, retail / eCommerce, social inspired community platforms, and food & drink.

“We’ve seen sale and app install conversion increases of over 50%, just by switching several client's spends to TikTok. We’re also able to test and iterate more effectively, which is a win for everyone.”

Inigo Rivero, Managing Director

Our TikTok Content Creation Service

Creative Influencer Content

Content for Your TikTok Influencer Campaigns

House of Marketers is home to one of the largest networks of global TikTok influencers who cater to any market imaginable. TikTok is 95% of our focus. We work collaboratively with our clients and influencers to create audience-inspired content, which aligns with your brand and resonates with your specific audience niches.

We recognise that our influencers know their audience better than anybody and understand the types of content their followers prefer. Most have gained their influencer status due to their inherent understanding of producing powerful video content.

The Power of Influencer Content in Influencer Campagins

Creating quality content for TikTok is an art form that very few can achieve consistently. It requires the right balance of creativity, brand knowledge, and the TikTok platform itself, in addition to insight on evolving TikTok trends.

We work with the best influencers to ensure that your brand benefits from access to the best content. You can often repurpose the same content via TikTok ads to widen your campaign's reach and effectiveness.

Benefits of Working with a Leading TikTok Influencer Agency

The Influencer Marketing Delivery Team Lives TikTok

Our team spends their entire days eating, sleeping, and breathing influencer marketing, interacting daily with the world’s best TikTok influencers. As a result, they understand the inner workings of TikTok, its algorithm and can turn this knowledge to fine-tune campaigns to your advantage.

We Have Strong Relationships with Leading Influencers

TikTok influencer marketing can take up considerable time and resources for an unwary business, particularly if you first have to learn the dynamics of TikTok and its predominantly young audience. House of Marketers understands TikTok from the inside out. By leaving the TikTok campaign work to House of Marketers, you can free up your in-house marketing team to focus on the tasks where they are most productive and better focus your resources.

We Can Save You Time and Money Running your Influencer Campaigns

TikTok influencer marketing is built around strong personal relationships. We don’t rely on faceless algorithms to find influencers for your campaign – we know the best influencers in most niches, often personally. We select the right influencers to promote your product or service, whom we know can deliver high-quality creative content. We then work with them to ensure they share and promote the videos to your target audience.

Benefits of Running TikTok Influencer Campaigns

Why TikTok will elevate your brand's community

🤝 Community-Driven Platform

TikTok thrives on communities rather than follower counts, making it easier for brands to build authentic relationships with audiences.

🔥 High Engagement Rates

TikTok consistently leads major platforms in engagement, helping influencer campaigns reach more users organically.

🎥 Massive Creator Economy

Millions of creators across niches make it easy to find influencers that genuinely match your brand voice.

📈 Trend Discovery Engine

TikTok trends spread faster than traditional networks, giving campaigns powerful viral potential.

🎯 Algorithmic Distribution

TikTok’s For You Page allows smaller creators and brands to reach millions organically.

⚡ Constant Platform Innovation

TikTok continuously introduces new formats, ad tools, and shopping features that brands can leverage.

Why Millennials and Gen Z Love TikTok Influencer Campaigns

TikTok Videos are Short and Snappy

Millennials and Gen Z have little patience for things they see as irrelevant. Millennials have an attention span of just 12 seconds before they can flick away from something that bores them. Gen Z’s attention span is an even shorter 8 seconds.

They have no time for traditional 30-second advertising spots. Most TikTok videos last 15 seconds, so you need to attract Gen Z’s attention in the first half of a video. Our influencers are experts at achieving this.

TikTok Influencer Campaigns Can Genuinely Attract Attention

TikTok influencer campaigns are organic, and users can ignore these videos with the swipe of a finger. Yet many users don’t. They happily watch influencer videos through to completion and take notice of your product references. Why is this? Because the best TikTok influencer marketing videos are fun, engaging, and attract attention. They keep the attention of Millennials and Gen Zers much longer than other marketing content because they don’t come across as salesmanship.

Sound is as Important as the Visual on TikTok

Sounds and music backing tracks form the backbone of TikTok. Audio is just as important as the visuals to Millennials and Gen Z. That’s why lip-synching was how TikTok gained its fame when it was branded as “musical.ly”. Backing tracks on TikTok videos often become hits on Spotify.

Together with our in-house team and influencers, we can generate positive, long-lasting brand recognition by integrating the hottest sounds into your TikTok video content.

3 More Reasons Why You Should Run TikTok influencer Campaigns

For Engaging and Converting Millennials and Gen Z

TikTok has a Finely Tuned Powerful Algorithm

Compared to the other social apps, TikTok has one of the best algorithms for matching people with the content they love. It doesn’t take long before TikTok knows the types of videos to serve users on their ‘For You’ page and the best videos to serve on their ‘Discover’ page. TikTok undoubetedly has also cracked the code, when it comes to integrating brand affiliation into fun, engaging video content.

TikTok is in its Golden Age, right now

Compare the price of TikTok influencer marketing with what you would have to pay on Instagram. TikTok influencer marketing is still comparatively cheap. TikTok has grown from just 65 million users in 2017 to more than 1 billion today. Its rapid growth over 2019-2021 has come so quickly that many brands haven’t yet realised its genuine appeal and have yet to move their marketing budgets to the platform.

Most Culturally-Relevant Platform

28% of TikTok’s users are under 18, with a further 35% aged 19-29. It is the platform of choice for the younger generations. The average UK TikTok user spends an hour each day on the platform. And TikTok influencers are the tastemakers on the platform. If you want your brand to appear relevant to Millennials and Generation Z, you need TikTok influencers to highlight the benefits of your brand to their audiences.

Why audiences and Influencers love TikTok

"It's so important to make the content that makes you smile and makes you happy. When you're vibing with your content, you'll resonate with people. You'll come across more confident"

UK TikTok Superstar, Holly H

Frequently Asked Questions

What does a TikTok influencer agency do?

A TikTok influencer agency connects brands with the right creators to plan, execute, and scale high-performing campaigns. From influencer sourcing and campaign strategy to content production, paid amplification, and performance tracking, a TikTok influencer agency manages the entire process to maximise reach, engagement, and ROI.

Why should I work with a TikTok influencer marketing agency?

How do TikTok influencer campaigns drive sales?

How do you choose the right TikTok influencers?

Are TikTok influencer campaigns better than Instagram or Facebook?

Can we get conversion from TikTok?

How do you pick a TikTok influencer agency for your TikTok influencer campaigns?

How much does House of Marketers charge for influencer campaigns?

Ready to launch your first campaign with the House of Marketers Agency?

Our creative team will put together your free campaign proposal. Our delivery team will execute it.