TikTok’s New Holiday Hub Helps Brands Turn Festive Trends Into Sales

TikTok has introduced a new Holiday Marketing Hub, giving marketers a clear, easy-to-follow guide for the busiest season of the year. The hub combines TikTok’s holiday guide, creative fundamentals, and creator tools, all set up to help brands show up fast, stay on trend, and build videos that make shoppers click buy.

Brands are entering a season where attention is tight, timing is everything, and TikTok wants to simplify the path from content to conversion.

This is why TikTok is pushing harder than ever to turn holiday traffic into in-app shopping. TikTok cites that 80% of TikTok users took an action after seeing holiday content on TikTok.

With rising TikTok Shop numbers and fresh incentives for sellers, TikTok is positioning itself as a serious holiday retail engine, not just a content platform.

What’s Inside TikTok’s Holiday Marketing Hub

The hub is designed to remove overwhelm and give advertisers a structured plan. Everything is laid out in a format marketers can skim, understand, and act on quickly. It includes:

• A Holiday Marketing Guide with seasonal insights (Download the guide for yourself here, with email sign-up)
• TikTok’s “festive fundamentals”, simple rules to make holiday ads land
• A checklist of essentials for campaign setup
• Free creative and planning tools
• Seamless access to TikTok Creator Marketplace (TikTok One) for creator-driven campaigns

Source: TikTok’s Holiday Marketing Guide

The hub also points directly to the tools that help brands actually execute those ideas at speed. That’s why TikTok connects the hub directly to the tools that actually help marketers produce this content.

TikTok Creator Marketplace (TikTok One)

Source: TikTok One

TikTok keeps all creator workflows inside TikTok Creator Marketplace (also known as TikTok One). This is where brands can find the perfect creators, launch fast-paced projects, and turn seasonal trends into standout videos.

Creators remain TikTok’s strongest performance lever during the holidays. TikTok One simplifies the creator process into three steps:

Step 1 — Source creators who fit your brand

Discover creators based on niche, style, past performance, or the audiences they influence. For example, you can even browse top-performing creators tied to holiday events.

Step 2 — Launch scaled creator projects

Activate multiple creators in one go. This helps brands flood the feed with seasonal content without stretching internal resources.

Step 3 — Build fully custom collaborations

When you want more depth or storytelling, create tailored briefs and develop holiday campaigns with creators who feel like your brand’s voice on TikTok.

All of these tools help brands find creators who can turn festive trends into content that stops the scroll and drives action.

TikTok Creator Marketplace/TikTok One features several tools that make creator campaigns easier and more strategic:

• Track top content rankings and organic traffic
• Follow high-performing branded content
• Filter creators by audience demographics, vertical, and past results
• Pull real-time trend insights into your creator search
• Discover creators in any niche—i.e., in the holiday niche, it can be anything from gift guides to party prep

As TikTok strengthens the creative side of content creation, the platform is also expanding its efforts on the commerce front. The next part of TikTok’s plan focuses on incentives for sellers and a broader push to increase in-app buying.

TikTok’s Incentives for In-App Shopping 

Alongside the new hub, TikTok is rolling out major incentives for TikTok Shop sellers. Reports suggest TikTok is offering:

• Free delivery coverage
• Performance bonuses
• Up to $20,000 in incentives for merchants who grow sales

This holiday push mirrors TikTok’s bigger ambition: to follow the same playbook that turned Douyin, its China-only counterpart, into a shopping powerhouse.

Douyin embodies what happens when content and shopping live inside the same ecosystem, a model TikTok is now trying to adapt for Western audiences.

However, Western consumers are slower to shift their shopping habits, but signs of progress are showing.

Between 2023 and 2025, TikTok Shop GMV jumped from $1.1B to $2.5B
That is shift is driven largely by creators demonstrating products & live shopping experiments.

For now, TikTok is fully committed to holiday sales and giving sellers new ways to grow. But the long-term picture depends on two things:

1. Whether Western users continue adopting in-app buying
2. TikTok’s future in the U.S., its biggest revenue market

Both will shape how far TikTok can go in recreating Douyin’s success globally.

House of Marketers Insights

This shift signals that TikTok wants brands to treat the holiday season as a strategic moment, not just a content spike.

The combination of clear, creative rules, a structured hub, and easy creator access creates a strong advantage for any brand willing to act early.

Creator-led storytelling strategy will always trump all other forms. This is because creators understand the pace, humour, and visual style that make TikTok content work.

At House of Marketers, we apply this same principle through our TikTok Influencer Marketing Services, combining organic creator storytelling with strategic paid boosting to maximise ROI. 

If you want to crush this holiday marketing rush, creators are your fastest route in. House of Marketers recommends pairing TikTok’s seasonal guidance with a tight creator roster so your brand stays present through every moment of the holiday spike

Conclusion

TikTok’s Holiday Marketing Hub makes one thing clear: TikTok wants brands to blend festive storytelling with in-app shopping momentum. Brands are being equipped to create content that feels alive inside the feed. TikTok is giving brands a clear blueprint for winning this holiday season with all the new perks and tools.

The tools are ready, the incentives are active, and the audience is primed to engage. Pair TikTok’s guidance with smart creator partnerships, and your brand can meet holiday shoppers exactly where their attention already is.

At House of Marketers, we view TikTok’s ecommerce push and creative features as a pivotal moment for advertisers to refine their strategy. This is the time to lean into creator-driven campaigns and experiment with data-backed storytelling. Contact House of Marketers today and future-proof your marketing strategy.

HOM team

House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.