Chris Wilson

Digital Director & Perfromance Marketing Director

Chris leads Performance Marketing for clients at House of Marketers while also overseeing the agency’s internal digital strategy.

Chris Wilson – Performance Marketing Director & Digital Director at House of Marketers

About Chris Wilson

Chris Wilson is the Performance Marketing Director and Digital Director at House of Marketers; leading the strategy, systems, and execution behind both the company’s internal growth and its client performance campaigns.

Known for his analytical mindset and ability to turn marketing into a measurable growth engine, Chris sits at the intersection of content, paid media, SEO (Search Engine Optimisation), GEO (Generative Engine Optimisation) and conversion optimisation.

He is responsible for ensuring that everything—from inbound traffic to paid acquisition is not just generating attention, but driving real, trackable business results.

A Leader Driving Modern Performance Marketing

Chris represents a new generation of performance marketers where traditional channel silos no longer apply.

Rather than treating SEO, paid media, and content as separate functions, he has built an approach that integrates them into a single, performance-driven system.

His thinking is rooted in a few key principles:

Content should drive acquisition – not just awareness
Paid media should scale proven creative and not test blindly
SEO and GEO should align with intent and conversion; not vanity metrics

This mindset has helped position House of Marketers as a performance-first agency, where every marketing activity is tied to measurable outcomes.

Expertise in Paid Media, SEO & Scalable Acquisition

Chris specialises in building full-funnel marketing systems designed to scale.

His core areas of expertise include:

Paid social strategy and campaign scaling (TikTok, Meta, Instagram, Google and more)
Integrating UGC and influencer content into paid media strategies
Landing page optimisation and conversion rate improvement
SEO-driven content strategies built for high-intent traffic
Data-driven campaign optimisation and performance tracking

By combining creative output with performance data, Chris ensures that marketing efforts translate directly into revenue growth.

Driving Client Performance Through Paid Campaigns

Chris leads the paid performance strategy for client campaigns, working closely with teams to ensure campaigns are structured for success.

He focuses on:

Designing campaigns with scalability from the outset
Identifying high-performing creatives and doubling down
Continuously optimising performance through testing and data
Aligning paid media with influencer and UGC strategies

His goal is clear:
Turn paid media into a predictable and efficient acquisition channel.

Leading Internal Marketing at House of Marketers

In addition to client-based growth, Chris leads the internal marketing function at House of Marketers—overseeing how the company attracts, engages, and converts its own audience.

His responsibilities include:

Building SEO strategies that drive qualified inbound traffic
Leading content production for marketers and brand partners
Overseeing paid acquisition channels
Optimising the website for conversion and user experience

Career Background & Experience

Chris has built his career at the intersection of performance marketing, digital growth, and influencer strategy.

He previously co-founded PMYB in 2015, one of Europe’s first influencer marketing agencies where he played a key role in helping shape how brands approached creator partnerships in the early days of the industry.

During this time, he worked with leading global brands including: