Ritchie Boubouli

Ritchie Boubouli – Director of New Partnerships at House of Marketers

About Ritchie Boubouli

Ritchie Boubouli is the Director of New Partnerships at House of Marketers; working directly with ambitious brands to accelerate their growth through creative TikTok campaigns, alongside awareness and performance-driven social strategies. Ritchie specialises in helping brands unlock scalable acquisition, stronger customer engagement, and measurable revenue impact through tailored influencer marketing campaigns. With a strong commercial focus and deep understanding of the social landscape, Ritchie partners closely with marketing leaders to design growth strategies that align with business objectives – whether that’s market expansion, product launches, or performance optimisation. Her approach is rooted in clarity, accountability, and delivering campaigns that don’t just generate attention, but drive real business results.

Known for her energy, commercial mindset, and ability to lead the execution of campaigns, Ritchie is one of the pillars in a brand’s journey with House of Marketers, and a reason why many choose to partner long-term.

Driving Growth Through Strategic Partnerships

Ritchie operates at the intersection of business development, strategy, and marketing innovation.

She works closely with brands to:

• Identify growth opportunities through influencer marketing
• Align marketing strategies with business objectives
• Translate challenges into scalable campaign approaches
• Build clear, results-focused partnership roadmaps

Her strength lies in quickly bridging the gap between what brands want to achieve and how it can actually be delivered.

Expertise in Influencer Marketing & Client Strategy

Ritchie brings deep expertise in influencer marketing, UGC, and social-first growth strategies.

Her areas of focus include:

• Influencer marketing strategy development
• UGC-led growth frameworks
• TikTok and social-first campaign planning
• Paid media boosting
• Client onboarding and strategic alignment
• Commercial positioning and growth planning

Ritchie ensures that every partnership starts with a clear, structured strategy designed for measurable results.

Leading New Business at House of Marketers

As Director of New Partnerships, Ritchie leads the agency’s new business function, shaping how House of Marketers engages with brands globally.

Her role includes:

• Leading discovery conversations with brands
• Defining strategic direction for new client engagements
• Collaborating with internal teams to build tailored proposals and full-service campaigns
• Ensuring a seamless delivery of campaigns in timely fashion

Ritchie plays a key role in maintaining the agency’s reputation as a trusted, performance-driven partner.

Approach: Relationships That Drive Results

Ritchie’s approach is rooted in the belief that strong partnerships drive the best results.

She focuses on:

• Building genuine, long-term agency and brand partner relationships
• Understanding each brand’s unique goals and challenges
• Creating strategies that are both ambitious and achievable
• Ensuring clear communication and alignment from day one

Her philosophy:
The strongest partnerships are built on trust, clarity, and shared growth goals.

Supporting Growth Across Social Platforms

Ritchie helps brands unlock opportunities across:

• TikTok influencer marketing
• Instagram creator partnerships
• YouTube creator partnerships
• UGC content strategies
• Paid media boosting strategies
• Cross-platform campaign execution

By aligning the right strategy with the right creators, she ensures brands are set up for scalable, sustainable growth.

Connect with Ritchie Boubouli

• Company: House of Marketers