Valeriia Mukhai

Director of Client Development

Valeriia leads Client Development at House of Marketers, building long-term strategic partnerships with global brands.

Valeriia Mukhai – Director of Client Development at House of Marketers

About Valeriia Mukhai

Valeriia Mukhai is the Director of Client Development at House of Marketers, where she leads global client partnerships and drives scalable growth strategies for brands across social media. She specialises in translating business objectives into scalable influencer marketing and UGC strategies that drive trackable growth. With a strong background in social media, influencer marketing and account leadership, Valeriia ensures every partner engagement is structured, measurable, and results-focused. Her approach combines analytical thinking with relationship-driven leadership, helping brands unlock sustainable success across TikTok, Instagram and other leading social platforms.

With over 8 years of experience in digital marketing, client leadership, and influencer strategy, Valeriia specialises in building long-term partnerships that deliver measurable business impact.

Her work focuses on aligning brand objectives with high-impact influencer marketing and user-generated content (UGC), ensuring every campaign is structured, trackable, and results-driven.

Expertise in Influencer Marketing Strategy

Valeriia is known for translating complex business goals into scalable influencer marketing systems that drive consistent ROI.

Her areas of expertise include:

TikTok-first marketing strategies and creator-led growth
Influencer marketing strategy
Creative awareness-driven influencer campaigns
Performance-driven influencer campaigns
Influencer seeding / Influencer gifting
UGC production and content scaling frameworks
Data-led campaign optimisation and reporting

She approaches influencer marketing as a growth channel, not a vanity metric, focusing on structured testing, performance tracking, and scaling proven strategies.

Leadership in Client Development & Global Partnerships

At House of Marketers, Valeriia leads client development by building and nurturing strategic partnerships with global brands across industries including beauty, k-beauty, tech, AI, lifestyle, and more.

Her leadership is centred on:

Creating long-term, scalable growth roadmaps
Structuring campaigns with clear KPIs and measurable outcomes
Managing multi-market campaigns across the US, UK, Europe, APAC, and MENA regions
Ensuring seamless collaboration between brands, creators, and internal teams

She combines analytical thinking with a relationship-first approach, enabling brands to scale sustainably while maintaining creative excellence.

Career Background & Experience

Before joining House of Marketers, Valeriia built extensive experience across influencer marketing, campaign management, and account leadership roles.

Her previous positions include:

Account Manager at TIKTAL
Campaign Manager at Fickle Fish Media
Marketing and partnership roles at BEYOND.one and Jodel

Across these roles, she developed expertise in:

Client relationship management
Campaign execution and optimisation
Budget management and strategic planning
Integrated digital marketing campaigns

Approach: Data-Led, Creative and Performance-Focused Marketing

Valeriia’s approach blends data, creativity, and strategic execution.

She focuses on:

Building repeatable influencer systems rather than one-off campaigns
Using data insights to guide decision-making without losing creative impact
Structuring campaigns for scalability and long-term growth
Turning creator partnerships into multi-channel content engines

Her philosophy is simple:
Strong strategy + the right creators + clear performance metrics = scalable growth.

Driving Results Across Social Platforms

Valeriia has led campaigns across major social platforms, helping brands unlock growth through:

TikTok influencer marketing
Instagram creator partnerships
Cross-channel UGC distribution

Her work ensures brands don’t just gain visibility—but achieve measurable, trackable business results.

Education Background

Valeriia holds academic qualifications in marketing, business management, and economics, supporting her strategic and analytical approach to client development and campaign execution.