With paid influencer marketing, you’re buying a guaranteed post with a agreed brief and deliverables. With seeding, there’s no contract and no script. Creators share because they genuinely love the product. That’s what makes the content feel authentic to their audience, and why it performs differently to a paid placement.

Seeding works particularly well for consumer brands with a tangible product — beauty, skincare, food and drink, fashion, fitness, home, and lifestyle. If your product is something a creator can use, wear, eat, or experience, seeding is a highly effective way to build organic awareness and UGC at scale.

That depends on your goals, product, and budget. We run seeding campaigns ranging from 50 targeted creators all the way to 5,000 — and we advise on the right scale based on what you’re trying to achieve, not just what sounds impressive.

You can see the full range of industries we work in here on campaign case studies portfolio page. 

Most campaigns take four to eight weeks from strategy to first content going live — covering creator sourcing, outreach, fulfilment, and monitoring. For time-sensitive launches we can move faster with the right preparation in place.

Yes and we would recommend it. Our paid media team has managed over $50M in ad spend. We identify your best-performing seeded content and scale it through targeted paid distribution, turning organic creator posts into a full-funnel performance channel.