NN InsuranceInfluencer & Paid Boosting Marketing Campaign
NN Insurance Influencer & Paid Media Boosting Campaign
How we made NN Insurance resonate with Gen Z and Millennials on TikTok and Instagram —6.9M views, +48% awareness, +44% favourability, and 34% more likely to recommend.
OUR CLIENT
About NN Insurance
NN Insurance is a leading international financial services company with a strong presence in the global insurance industry. With decades of expertise, NN is recognized for its financial strength, customer-centric approach, and innovative insurance solutions. Serving millions of customers across multiple countries, NN Insurance stands at the forefront of the industry, delivering trusted protection and long-term value through a wide range of comprehensive products.
OUR CLIENT
NN Insurance
NN Insurance is a leading international financial services company with a strong presence in the global insurance industry. With decades of expertise, NN is recognized for its financial strength, customer-centric approach, and innovative insurance solutions. Serving millions of customers across multiple countries, NN Insurance stands at the forefront of the industry, delivering trusted protection and long-term value through a wide range of comprehensive products.
Insurance Services:
Life Insurance, Health Insurance, Disability Insurance, Pension Plans, Investment-Linked Insurance, Savings Insurance, Group Employee Benefits, Corporate Risk Solutions, and Retirement Planning.
The Problem
NN Insurance faced low brand recognition and limited emotional connection among audiences in Romania, Poland, and Greece—markets where insurance is often seen as complex or impersonal. To overcome this, the brand needed a multi-market influencer campaign that could simplify the message, build trust, and spark curiosity among Gen Z and Millennials through culturally relevant, relatable content.
Target audience
- Regions: Poland, Romania and Greece
- Interests: People seeking insurance or open to purchasing insurance
- Age range: 18-50
Our Approach
Through strategic partnerships with 15 influencers and 2 UGC creators, we transformed complex insurance topics into engaging, easy-to-digest content—powerfully positioning NN Group as a trustworthy, customer-first brand for anyone seeking insurance solutions.
Incredible Results
- Trust & Recommendation Lifted: Brand favourability rose 44% and recommendations rose 34%, showing stronger trust and willingness to share the brand instead of other competitors.
- Brand Loyalty & Preference Gained: Word-of-mouth jumped 28% and brand preference increased 24%, boosting NN’s position over key insurance competitors.
- Strong Market Reach: 6.9M views from 31 videos generated major awareness in target regions, making insurance more approachable.
- Creator-Led Content: 17 influencers + 2 UGC creators delivered relatable videos, earning 325K UGC views and 8K site visits.
