Creator-led advertising continues to outperform traditional branded ads by a wide margin including 5.2x ROAS, 28% Lower CPMs, 2.4x Higher Engagement, and 54% Better Recall. Influencer Marketing Hub’s Benchmark Report, TikTok Marketing.

At House of Marketers, our focus goes beyond reach and impressions. We design cross-channel boosting strategies that drive measurable outcomes — conversions, revenue growth, and long-term customer acquisition.
We turn your best-performing creator content into scalable ad performance that compounds over time.

Paid Media Boosting Campaigns
Designed to amplify influencer content and increase views quickly. Ideal for awareness and reach.

• 🎯 Focus: Boost organic influencer posts to hit view targets

• 🎥 Goal: Drive video views (sometimes website clicks)

• ⚙️ Minimal optimization or testing

• 🔑 Needs Spark codes + Meta ad access

• 👩‍🎤 Uses influencer content only

Paid Media Performance Campaigns
Built for conversions and measurable results — from sales to sign-ups.

• 🎯 Focus: Achieve KPIs like leads, installs, or purchases

• 💡 Heavy optimization and algorithm warming

• 🔑 Spark codes needed, Meta access not required

• 👩‍💻 Uses both UGC creators and influencers

Algorithm Warming:
Means training the platform to understand user behaviour — starting with engagement (like views) before optimizing for conversions.

We manage boosting campaigns across all major social platforms that allow creator amplification:

• TikTok: through Spark Ads, which enable brands to run ads from a creator’s profile.

• Meta (Instagram & Facebook): via Branded Content Ads and Post Boosting with creator permission.

• YouTube Shorts: through paid amplification of influencer integrations.

Each platform has unique optimisation tools and audience options — and our team tailors your campaign setup accordingly to ensure maximum efficiency and ROI.

We use both data and creative judgment.

Our process involves analysing influencer and UGC content performance based on:

• Engagement rate and watch-through metrics

• Comment sentiment and audience retention

• Conversion rate (if tracked through promo codes or pixels)

We then shortlist posts that already show signs of traction — and turn them into ad-ready assets. This ensures your paid budget is spent on content that’s proven to perform organically.

These are ad formats designed specifically for boosting creator content:

• TikTok Spark Ads let brands promote an existing post from a creator’s TikTok account, keeping the creator’s username, caption, and social engagement visible.

• Meta Branded Content Ads work similarly for Instagram and Facebook, allowing brands to run creator posts as paid ads with full targeting capabilities.

Both formats deliver significantly stronger engagement than standard in-feed ads because they look and feel like native content, not corporate creative.

We manage all rights and whitelisting on your behalf.

Our team handles:

• Contracting with creators to secure ad usage rights.

• Access tokens for TikTok Spark Ads and Meta Branded Content Ads.

• Time-bound agreements for post usage, ensuring compliance and transparency.

You’ll never need to chase creators or worry about legal details — it’s all handled under our campaign management workflow.

You can expect your campaign’s CPM (cost per impression) to dramatically decrease, helping you reach millions of more target consumers for a much lower cost!

Our clients also report an increase in lower-funnel conversion rate, as a result of the hyper-scaled awareness from the boosting of high-performing creator content.