PulsenmorePaid Social & UGC Awareness Campaign
Pulsenmore Multi-Market Paid Social Case Study
How we boosted awareness and community growth for Pulsenmore across 8 international markets — generating 11,551 new followers and 166,000 engaged video views across TikTok, Meta, and Instagram.
OUR CLIENT
Pulsenmore
Pulsenmore is a pioneering medtech company developing an at-home prenatal ultrasound device that enables expecting mothers to perform guided scans from home.
OUR CLIENT
Pulsenmore
Pulsenmore is a pioneering medtech company developing an at-home prenatal ultrasound device that enables expecting mothers to perform guided scans from home. The technology supports remote pregnancy monitoring and provides reassurance between clinical visits.
As Pulsenmore prepared to expand into new English-speaking regions, they needed a strong digital foundation to educate millennial mothers, build early trust, and grow a unified community across multiple international markets.
The Problem
Pulsenmore required immediate awareness and credibility in markets where very few people were familiar with the product category. Early challenges included:
Low baseline awareness across new markets
Audience hesitation around product safety, resulting in negative comments
Rapid ad fatigue on TikTok, unusual for typical UGC
Difficulty establishing an English-speaking community at scale
Pulsenmore needed a paid social approach capable of driving trust, education, engagement, and low-cost follower growth simultaneously.
Target audience
- Countries: United Kingdom, Ireland, Denmark, Sweden, Norway, Netherlands, Australia, New Zealand
- Gender: Female (Age Range: 20–45)
- Objective: Build an early-stage, trust-driven community of millennial mothers ahead of product availability
Our Approach
Pulsenmore partnered with House of Marketers to boost brand awareness and interest across eight key markets by collaborating with local tech influencers. The campaign drove 11,551 new followers, reached 3.8 million people, and generated 5.7 million total video views — including 166,404 high-intent engaged views that revealed the strongest UGC formats for future expansion.
Incredible Results
- The campaign generated 11,551 new followers across TikTok, Meta, and Instagram — establishing Pulsenmore’s first unified English-speaking community and strengthening visibility among millennial mothers.
- Our paid social strategy delivered 166,404 Engaged Video Views, and 143,388 Meta ThruPlays at under $0.01 per view
- Follower costs dropped to $0.93 across TikTok, Meta, and Instagram — proving that authentic, mother-led storytelling resonated strongest with Pulsenmore’s target audience.
- UGC videos emerged as top-tier evergreen assets, generating strong engagement, positive interactions, and consistent results across Meta placements.
