TikTok has recently launched two new ad formats i.e, Streaming Ads and New Title Launch, across Europe for entertainment marketers. This update comes with all the new data insights that cement TikTok’s role as more than just an entertainment platform. We were already aware that the music industry was wrapped around TikTok’s finger, but new data in this update reveals that the streaming and publishing industry is also entwined in TikTok’s ecosystem
Let’s take a look at what this update means for marketers.
- TikTok has launched Streaming Ads and New Title Launch across Europe for entertainment marketers.
- New data shows TikTok is directly influencing box office, streaming performance, and publishing sales.
- House of Marketers’ insights on what these changes mean for entertainment marketers.
TikTok’s Tools for Entertainment Marketing for Film & TV
TikTok is building tools specifically for film, TV, and streaming marketers.
Recent data reveals that in 2025, users shared 6.5 million posts about film and TV every day on TikTok. At least 15 of the top 20 cinema films in Europe last year were viral on TikTok.
For marketers, this is a big signal that attention on TikTok is translating into revenue. To help marketers monetise that attention more efficiently, TikTok has introduced:
- Streaming Ads
- New Title Launch Ads
Both are designed to move users on a journey from top-of-the-funnel, i.e., awareness, to bottom-of-the-funnel, i.e., conversion.
1. TikTok Streaming Ads
TikTok is now helping you promote multiple titles in a single ad unit. This saves on ad spend and long-term paid media boosting costs. This is all done with the help of TikTok’s AI algorithm. It selects which shows or films to surface based on engagement history and genre behaviour of the consumer. Further optimizing your ad spend and maximizing marketing ROI.
There are two formats for ad placement for this type.
- Multi-Show Experience: with four titles
- Media card highlighting multiple titles
This makes sense because a potential consumer will be better motivated to subscribe for catalogue variety, not just one show.
If you manage growth for a streaming platform, this format allows the algorithm to optimise across your catalogue instead of betting everything on a single hero title.
TikTok’s performance for the 76th Berlinale International Film Festival is proof that TikTok is showcasing its ability to generate not just awareness but also measurable performance.
The @Berlinale account is using hashtags to centralise the event’s content into a single discovery layer. An in-app #WhatToWatch section features film tips and behind-the-scenes coverage to improve discovery on TikTok.
TikTok also added an influencer marketing layer to this. Selected creators were given direct access to the Berlinale event. These creators promote algorithmic trust for TikTok’s AI algorithm to pick and further boost the content
All in all, TikTok is demonstrating that entertainment marketing performs best when user engagement, influencer marketing, and paid media distribution operate together. Berlinale 2026 shows exactly how that works in real time.
For entertainment marketers, Tentpole marketing is no longer about awareness-only moments. With TikTok’s help, they are now conversion accelerators when supported by the right ad formats.
2. New Title Launch Ads
TikTok’s impact on entertainment does not end at streaming only. Communities like BookTok have already proven the platform’s ability to build demand before a project is even adapted or produced. Now, New Title Launch Ads helps marketers capture that demand and turn it into conversion much more linearly.
TikTok’s #BookToScreen BookTok Bestseller List highlights TikTok’s role in which books are gaining traction on the platform. These trends are further influencing studios and streaming platforms in deciding which stories to adapt to the screen.
One of the clearest examples of this is the book Maxton Hall and what its TikTok buzz did for it. The book first got popular on BookTok, long before it was adapted. That online buzz eventually landed it a Prime Video series deal, which went on to become Prime Video’s most successful non-US title.
New title launch Ads help marketers replicate these results much more precisely. Once a title is ready for release, New Title Launch Ads are designed to monetise that built-up momentum.
Instead of targeting broadly, TikTok uses signals such as genre interest, viewing behaviour, and even price sensitivity to reach users most likely to convert.
What This Means for Entertainment Marketers
When viewed together, BookTok and New Title Launch Ads illustrate TikTok’s full-cycle capability for being a top contender for entertainment marketers when it comes to social media marketing.
The brands that win will not treat TikTok as a promotional channel added at the end of a campaign. They will treat it as a demand-building engine integrated from the beginning.
As a TikTok marketing agency, our recommendation to entertainment marketers is this,
Think about the strategic sequencing of your campaigns in light of this new information.
- Your creator strategy should warm the audience before release.
- Your paid ads should capitalise on behavioural signals already present.
- Your campaign launches should align with the tentpole events to capitalise on cultural buzz as well.
- Influencer content, TikTok ads, and campaign timing should work together so the platform’s algorithm learns faster and scales the content efficiently.
Read more on how to do TikTok marketing the correct way below.
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Conclusion
On TikTok, the advantage now comes from understanding how to structure your campaigns so community momentum, creator activity, and paid activation reinforce each other.
That is where strategy matters.
At House of Marketers, we help brands design influencer marketing strategies and paid social ads management services that align with how platforms like TikTok actually operate today. TikTok has built the tools. We help you use them strategically. So partner with House of Marketers today!
Contact House of Marketers for help
House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.
