Leading Meta Ads Agency

Because it performs better. Short-form videos, UGC, and native-feeling posts consistently outperform over-polished ads. That difference shows up directly in CPM, CTR, and conversion rates. Creator-led content consistently outperforms brand creative on Meta across every category we work in.

At House of Marketers, we deliver the right mix depending on your goals. The best content speaks your audience’s language, fits seamlessly into the platform, and always leads with value.

No — and this is one of the biggest misconceptions. We produce the creator content and run the Meta ads as one joined-up service. You don’t need an existing influencer programme or organic campaign in place first. We brief the creators, produce the content, and put it into paid distribution from the start.

Short-form video performs strongest — particularly content that leads with a hook in the first two to three seconds, feels native to the feed, and features a real person talking about a real product. We brief creators specifically for paid placements, not organic posts repurposed as ads. The two require different approaches and we build for paid from the brief stage.

We match creators to your brand based on audience demographics, content style, category relevance, and past performance data. With a network of 250,000+ creators, we’re not limited to whoever happens to be available. We find the right fit for your product and your target audience on Meta, not just the biggest following.

Yes. With features like shoppable posts, product tagging, and link-enabled Stories, Instagram is built for conversions. Many brands see both brand lift and measurable revenue from influencer collaborations. We focus on campaign structures that blend awareness with trackable sales impact.

Yes. If you have existing UGC or influencer content that’s performed well organically, we can take that creative, adapt it for paid placements, and amplify it through Meta’s targeting infrastructure. Strong organic content is often the best starting point for a paid campaign.

Boosting a post is the most basic form of Meta advertising — limited targeting, no funnel structure, and no creative testing. What we do is build proper paid campaigns around influencer content — with precise audience segmentation, cold and warm audience separation, creative variants tested against each other, and daily optimisation. The content might look similar. The campaign structure and results are not.

We typically recommend launching with a minimum of three to five creative variants so we can test performance from day one. From there, we refresh creative regularly based on what the data shows — rotating in new content before performance drops. We handle the briefing and production, so you’re not managing a constant content pipeline yourself.