INSTAGRAM AND TIKTOK MARKETING CASE STUDY
Tim Hortons Creator Campaign Case Study
Tim Hortons Influencer Marketing Campaign
Through the Power of Micro-Influencers, House of Marketers achieved over 807K views across TikTok and Instagram, significantly increasing Tim Horton's visibility during the festive season.
OUR CLIENT
About Tim Hortons
Tim Hortons is an iconic 59 year-old global coffeehouse and restaurant chain. They own well over 5,000 establishments across the word and generate a revenue of over $7 billion per year.
OUR CLIENT
About Tim Hortons
Tim Hortons is an iconic 59 year-old global coffeehouse and restaurant chain. They own well over 5,000 establishments across the word and generate a revenue of over $7 billion per year.
The Problem
Tim Hortons needed to spread the word of “Tim’s Daily Deals” & “Spin to Win” last Christmas in a brand influencer marketing campaign.
Target audience
- Region: UK and USA
- Age: 18-35
Our Approach
Tim Hortons ensures that there is something for everyone. Our aim, as an agency was to cater to the communities that Tim Hortons are a part of, providing an experience and atmosphere that enhances each day. During this festive season, our goal was for everyone, without exception, to experience the warmth of Tim Hortons and find a compelling reason to smile.
We connected with 31 influencers across TikTok and Instagram and produced 61 assets to spread that festive cheer.
Incredible Results
- Skyrocketed content to over 807,000 views, dramatically enhancing Tim Horton's brand recognisability and capturing widespread audience interest.
- Accumulated over 18,900 likes, signaling robust audience enthusiasm and active participation.
- Recorded a standout engagement rate of 5.17% on TikTok, underscoring the compelling draw of content and high user involvement.
- Achieved a solid 1.3% engagement rate, engaging Instagram users and sustaining interest.
Views
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Tiktok Engagement
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Likes
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K
Instagram Engagement
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What Clients Love About Us
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
What Our Clients Love About Us
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
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