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HomeCase StudyCase Study Category: LATAM / South America

LATAM / South America

TIKTOK MARKETING CASE STUDY

The Dragon City Game TikTok Campaign Case Study

Dragon City
TikTok Gaming
Creator
 Campaign

The TikTok Influencer Marketing Experts have been smashing the targets of Gaming mobile app, Dragon City for years!

Dragon city game logo influencer marketing
OUR CLIENT

About The Drgaon City Game

Dragon City is a free mobile game in which users build their own city of dragons.

Dragon city game logo influencer marketing
OUR CLIENT

About The Drgaon City Game

Dragon City is a free mobile game in which users build their own city of dragons.

The Problem

Dragon City needed to outsource their influencer marketing and paid media activity to a trusted agency that could driver higher levels of engagement with creators, as well as general awareness and low-cost installs.

Get in touch

Campaign Objectives

  • The campaign objective was to achieve CPM $4 – $5 with  authentic UGC videos from TikTok creators

Target audience

  • Regions: LATAM and USA
  • Ages: 16 – 25
  • Gender: Predominantly males

Utilising TikTok-Native Content & Paid Media to Drive Results

With a real focus on bringing out the brand voice of the game, we strictly partnered Dragon City with creators that encapsulated the personality of the game, as well as the target market.

Through impactful, entertaining TikTok-native content, and a powerful TikTok ads strategy we were able to exceed the client’s expectations. We have since been working with Dragon City for years.

Work with our agency

Campaign Achievements

“House of Marketers continue to smash our targets!”

  • Exceeded the CPM target by over 50%
  • Entertaining and effective content that's incredibly engaging
  • Powerful organic + paid strategy to drive high-intent awareness
Video Views
0 M
Influencers
0 +
Continents
0
Engagements
0 K

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Relevant Case Studies

Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

TIKTOK AND META MARKETING CASE STUDY

Hint App Influencer Marketing And Paid Social Case Study

Hint App TikTok Campaign Case Study

House of Marketers surpassed 1500+ new paying subscribers and 200k landing page views for the AI-driven Hint App.

OUR CLIENT

About Hint

Hint stands out as the premier astrology app globally, boasting more than 35 million downloads. It offers personalized astrological guidance, connecting users with dedicated astrologers available for weekday chats via the app. These professionals provide insights into birth charts, daily horoscopes, and how celestial placements influence individual personalities.

OUR CLIENT

About Hint

Hint stands out as the premier AI-built astrology app globally, boasting more than 35 million downloads. It offers personalized astrological guidance, connecting users with dedicated astrologers available for weekday chats via the app. These professionals provide insights into birth charts, daily horoscopes, and how celestial placements influence individual personalities.

The Problem

Hint wanted to increase subscription sales and revenue on Meta and TikTok. They also wanted to enhance brand awareness and engagement in the astrology market.

Get in touch
Butternut Box Tiktok Images (1)
Butternut Box Tiktok Images

Target audience

  • Region: United States and Latin America.
  • Gender: Women
  • Age: 18 to 54

Our Approach

Our influencer marketing specialists partnered with influencers that hand an association with dating, astrology or science in general, to showcase how the app works, and why they should utilise it.

Well-produced motion graphic content was also utilised to convert the target audience, and this worked incredibly well!

After producing the content, we utilized performance marketing ads to reach and convert millions of the target audience. The campaign demonstrated the power of influencer marketing and targeted paid ads in boosting brand awareness and sales, solidifying Hint App’s position in the astrology app space.

Get in touch

Incredible Results

  • Garnered more than 1,500 paying subscribers, indicating a strong resonance with the target audience and the effectiveness of the campaign.
  • The production of 16 engaging videos and well-proven TikTok ads paid strategies significantly enhanced Hint's noteriety in the astrology market.
  • Over 200,000 landing page views were achieved, demonstrating compelling offerings and a strong audience appeal.
  • Each new customer was acquired for just $30 CPA, showcasing exceptional efficiency in driving conversions.
Landing Page Videos
0 K+
Per new customer acquisition
$ 0
Purchase
0 +
Created videos
0

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

META INFLUENCER MARKETING CASE STUDY

ReSim Influencer Marketing

Case Study

ReSim Influencer Marketing Case Study

House of Marketers Helps eSIM Company, ReSim Generate Over 5,000,000 Impressions and a CPI of $2.22!

OUR CLIENT

About ReSim

ReSim is an innovative application that offers global eSIM internet data plans at competitive prices. It’s a convenient solution for travelers, eliminating the need to buy local SIM cards every time you travel. With ReSim, you can access mobile data seamlessly wherever you go, thanks to its cutting-edge eSIM technology.

ReSim logo
OUR CLIENT

About ReSim

ReSim is an innovative application that offers global eSIM internet data plans at competitive prices. It’s a convenient solution for travelers, eliminating the need to buy local SIM cards every time you travel. With ReSim, you can access mobile data seamlessly wherever you go, thanks to its cutting-edge eSIM technology.

The Problem

ReSim needed to drive higher value app installs through high quality creator content and Meta Ads. ReSim was targeting globally prior to working with us.

Get in touch
ReSim Tiktok Images
ReSim Tiktok Images (2)
ReSim Tiktok Images (3)
ReSim Tiktok Images (4)
ReSim Tiktok Images (5)

Target audience

  • Region: Global
  • Age: Everyone aged 25-44
  • Language: English speakers

Our Approach

  • At the start of the campaign, we reviewed their previous performance across each country. This led us to select 
    15 countries with the highest value to ReSim. This was so that we could generate more valuable installs that were more likely to generate revenue for ReSim.
  • Our approach involved producing very high quality content from a mix of travel, and technology influencers. Explainer content, memes and roleplay content was utilised to convert the target audience.
  • The content was then utilised in Meta Ads. Using well-proven optimisation strategies our paid media specialists were able to achieve further incredible results with the content produced by our influencer management department.
  • We tested each creative for several days, before testing audience ad groups, and scaling the best ads within the
    best ad groups, filled with the best countries.
Get in touch

Incredible Results

  • Achieved over 5.2 million impressions, maximising brand visibility.
  • Maintained a low cost per install at $2.22, optimising budget use.
  • Generated 29,602 link clicks at just $0.41 CPC, driving significant traffic from 15 high value countries within the eSIM market.
Tiktok Infulencers
0
Link clicks
0 .6K
Installs
0 K+
CPI
$ 0 .2

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

Get in touch