To target freelancers and small business owners, we utilised like-minded everyday professionals to engage them through their pain points; notably how many did not have a portable and simple way to send invoices and have contracts signed.

We outreached to plumbers, electricians and more creators from very relatable professions.

By showcasing how easy Invoice Fly made sending invoices and receiving contracts, especially during the busy work days of freelance professionals, we were able to show our audience how useful Invoice Fly is and encourage them to use it themselves.

The content was then amplified to millions of the target audience through paid media ads by our performance marketing specialists.