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Treatwell Salon Appointment App Influencer Case Study

Treatwell TikTok
 Campaign Case Study

Treatwell TikTok Campaign Case Study

House of Marketers were tasked with rapidly scaling Treatwell’s beauty appointment booking app and driving highly scaled awareness throughout the female TikTokverse.

OUR CLIENT

About Treatwell

Treatwell is the largest hair and beauty bookings website in Europe. Treatwell is a 24/7 beauty bookings platform that puts customers and salon managers in control.

Treatwell Logo

OUR CLIENT

About Treatwell

Treatwell is the largest hair and beauty bookings website in Europe. Treatwell is a 24/7 beauty bookings platform that puts customers and salon managers in control.

The Problem

Treatwell’s needed help driving awareness and installs of their beauty appointment app throughout the female TikTokverse.

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Target audience

  • Regions: United Kingdom (with a London-focus), Germany and Italy
  • Gender: Female
  • Age: 18+

Our Approach

At House of Marketers, recognizing the key to Treatwell’s campaign success, we strategically identified trendsetting influencers to captivate and entertain the TikTok audience. To accomplish this, our focus shifted towards micro-influencers whose audiences rely on their recommendations for discovering the latest and most exciting experiences in the city.

The campaign unfolded triumphantly, turning Treatwell’s into a viral sensation during the summer.

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Incredible Results

  • Generated a tremendous buzz with well over 21K installs inside 2-3 months
  • Impactfully sent Treatwell viral online with 52M+ views
  • Perfectly-selected TikTok UGC creators and micro-influencers across 3 European markets
Video Views
0 M+
Videos created
0
No. of Influencers
0
App Downloads
0 k+

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

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