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E-COMMERCE INFLUENCER MARKETING CASE STUDY

Oriental Trading Retail Brand Influencer Marketing Case Study

Influencer Marketing, Gifting & TikTok Shop Campaign

Oriental Trading partnered with House of Marketers to build brand awareness at scale. The campaign delivered 11.1 million views, a 2.95% engagement rate, and a 75% uplift in brand preference over top competitors. Continue reading for a full breakdown of how a TikTok-first influencer strategy turned an established but under-recognized retail brand into an audience favourite in the party supplies, toys, and crafts space.

OUR CLIENT

Oriental Trading

Oriental Trading is a US retailer specializing in party supplies, toys, and arts and crafts. Oriental Trading already had existing retail recognition, but it needed to build stronger emotional resonance and top-of-mind awareness on TikTok.

OUR CLIENT

Oriental Trading

Oriental Trading is a US retailer specializing in party supplies, toys, and arts and crafts. The brand competes in a crowded space alongside Target, Walmart, 5Below, At Home, Michaels, and Hobby Lobby.

Oriental Trading already had existing retail recognition, but it needed to build stronger emotional resonance and top-of-mind awareness on TikTok. The goal was to turn Oriental Trading into a go-to, trusted name for celebration and creativity, not just another retailer on the shelf.

The Problem

The team from Oriental Trading were seeking to raise their brand awareness and reinforce their market position through scroll-stopping content that felt native, joyful, and memorable with TikTok audiences.

The challenge required a strategy that could accomplish the following:

Build broad reach through dynamic, entertaining, TikTok-native content, using creators who authentically embodied the brand’s playful spirit, including teachers, moms, and creative families.
Combine multiple content approaches, including an always-on influencer campaign, a gifted UGC program with everyday creators, and a TikTok Shop initiative, to drive awareness, authenticity, and conversion at the same time.
Go beyond surface-level metrics like views and likes to prove the campaign’s real impact on how people felt about the brand.

Oriental Trading needed a creator-led, platform-native strategy that could drive reach and measurably shift brand perception.

Target audience

The campaign targeted parents, teachers, and creative families in the US who actively engage in party planning, crafting, and celebration-focused activities, alongside a core segment of women aged 34 to 55 who showed the strongest response to the brand.

The campaign focus was on reaching:

This audience required content that felt authentic and native to TikTok rather than like traditional advertising, ensuring Oriental Trading was not only seen, but perceived as a trusted, go-to brand for celebration and creativity within everyday family life.

Our Approach

House of Marketers built a three-pronged influencer strategy for Oriental Trading, combining reach, authenticity, and conversion into a single, connected campaign.

Main Influencer Campaign: Partnered with 16 creators, including teachers, moms, and creative families, to produce dynamic, TikTok-native content that showcased Oriental Trading’s party, toy, and craft categories in an authentic, entertaining way.
Gifted UGC Program: Sent curated product boxes to 17 everyday creators with strong community ties, generating organic, community-driven content that reinforced the campaign’s core message without feeling like traditional advertising.
TikTok Shop Campaign: Partnered with 6 creators who specialize in TikTok Shop content to drive product visibility and conversion, using storytelling built specifically around the products themselves.

Together, these three approaches worked in harmony, using awareness-driving content to build reach, authentic gifted content to build trust, and shoppable content to convert interest into sales.

Results of the Retail Influencer Marketing Case Study

House of Marketers ran a multi-channel influencer strategy for Oriental Trading, combining an always-on awareness campaign, a gifted UGC program, and a TikTok Shop initiative to drive reach, authenticity, and conversion together.

Campaign outcomes included:

The campaign did not just drive views. It measurably shifted how Oriental Trading’s audience feels about the brand, while surfacing a clear, high-value audience segment to prioritize going forward.

Lower Cost Per View

0 %

Engagement Rate

0 %

Video Views

0 M

Uplift in Brand Preference

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Relevant Influencer Marketing Case Studies

PET INFLUENCER MARKETING CASE STUDY

Livisto Pet Influencer Marketing Case Study

Multi-Market Influencer & Micro-Content Campaign

Livisto partnered with House of Marketers to build brand awareness for three pet care products across four European markets. The campaign delivered 8.8 million views and 33 videos across Italy, Germany, Poland, and Spain, combining creator-led storytelling with strategic paid boosting.Read on for a full breakdown of how a multi-market, creator-led strategy turned everyday pet moments into scalable brand awareness across Southern, Central, and Eastern Europe.

OUR CLIENT

Livisto

Livisto is a European pet care brand offering health and wellness solutions for dogs and cats. The brand already had a foundation in pet health products, but wanted to build stronger brand awareness and trust as it expanded into new markets and launched new products like Pulsix alongside established ones like V-Skin and Zoolac.

OUR CLIENT

Livisto

Rather than lean on traditional advertising, House of Marketers worked with pet-loving creators and pet health experts on Instagram and TikTok to introduce Livisto’s products through genuine, everyday content, aiming to turn the brand into a trusted name for pet health across each market it entered.

The Problem

Livisto needed to build brand awareness and consumer trust for its pet care products across several distinct European markets, each with its own language, culture, and pet-owner community. Rather than lead with a hard sales push, the brand wanted an approach that felt authentic and educational.

The challenge required a strategy that could accomplish the following:

Build reach through relatable, native content, using creators who authentically documented everyday life with their pets, from casual pet owners to established pet health experts.
Launch a new product, Pulsix, alongside two existing products, V-Skin and Zoolac, using a consistent creator-led approach that could scale across four markets at once.
Rely on organic, educational storytelling rather than traditional advertising, without a hard sales push or direct buy link in most campaigns.

Livisto needed a creator-led, platform-native strategy that could introduce and reinforce multiple products across several markets at the same time.

Target audience

Across Italy, Germany, Poland, and Spain, the campaign focus was on reaching:

Across all three campaigns, this pet-loving creator segment consistently produced the strongest results, confirming pet lovers and pet health experts as Livisto’s most valuable creator category to prioritize going forward.

Our Approach

To build awareness for V-Skin, Zoolac, and Pulsix across four markets, House of Marketers built a creator-led strategy centered on micro-influencers, a tier that allowed the team to generate a higher volume of authentic content across each market without relying on hard sales messaging.

Content leaned into genuine, unfiltered formats. Creators filmed real, at-home moments with their pets, several using playful AI voice effects to give their pets a “voice,” and blended in dynamic video takes, voice-over narration, and lighthearted, skit-style storytelling that organically introduced each product’s key benefits. Products were shown in full, natural shots rather than staged close-ups, helping build clarity around each product without it feeling like traditional advertising.

Paid boosting was layered on top of organic influencer content in each market, helping the campaigns achieve strong viewership even without a direct buy link. Several creators also reshared their videos on secondary channels at no extra cost, extending organic reach on top of the paid media plan.

Results of the Livisto Influencer Marketing Case Study

House of Marketers ran three creator-led campaigns for Livisto, introducing and reinforcing three pet care products, V-Skin Ear Cleaner Aloe Vera, Zoolac, and Pulsix, across four European markets.

Campaign outcomes included the following:

A recurring theme across all three campaigns was the strength of genuine, unfiltered content. Creators who filmed real moments with their pets, in several cases using playful AI voice effects to give their pets a “voice,” consistently produced some of the best-performing videos in every market.

Markets: Italy, Germany, Poland, Spain

Creators

Total Views (Across 33 Videos)

0 M

Platforms (TikTok and Instagram)

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Relevant Pet Care Product Marketing Case Studies

INFLUENCER MARKETING & PAID ADS CASE STUDY

Stickerbox AI Marketing Case Study

Influencer Marketing & Paid Social Campaign

Stickerbox partnered with House of Marketers to launch their new AI-powered consumer product. We scaled Stickerbox to $300,000+ revenue in 90 days whilst running out of stock 4 times!

Read on for a truly successful case study surrounding a product for women with children in the US market.

OUR CLIENT

Stickerbox

Stickerbox is a voice-activated AI device that transforms spoken ideas into instant, printable stickers. Built for families, it offers a screen-free way to turn creativity into something tangible.

As a new category, it required clear education and trust to drive adoption.

OUR CLIENT

Stickerbox

Stickerbox is a voice-activated creative device that uses generative AI to transform spoken prompts into printable stickers. Designed for children and families, the product introduces a new form of interactive, screen-free creativity by converting ideas into physical outputs instantly.

As a new entrant into the consumer product market, Stickerbox represented an entirely new category, requiring both education and trust-building to drive adoption at scale.

The Problem

Stickerbox launched without an existing audience, demand baseline, or historical performance data. As a result, the brand faced the dual challenge of introducing a new product concept while simultaneously driving measurable revenue.

The product required explanation before conversion. Consumers needed to understand how it worked, why it was relevant, and how it fit into everyday use cases. At the same time, early performance needed to justify continued investment and support inventory planning.

While initial traction indicated strong potential, sustained growth required a strategy capable of:

Translating a new product concept into clear consumer value
Building trust quickly through credible, platform-native content
Converting early engagement into consistent revenue
Maintaining demand beyond initial launch momentum

To succeed, Stickerbox needed a creator-led strategy that could support both immediate performance and scalable growth, not just awareness.

Target audience

The campaign targeted parents and family-focused consumers in the US who actively seek engaging, screen-free experiences for children, alongside gift buyers looking for distinctive, creativity-led products.

The campaign focus was on reaching:

This audience required content that balanced demonstration, relatability, and trust, ensuring the product was not only understood, but perceived as both valuable and easy to use within everyday family settings.

Our Approach

To support Stickerbox’s launch and early growth, House of Marketers implemented a structured, creator-led strategy designed to drive both immediate traction and scalable performance, generating over $100,000 in revenue within the first 10 days.

Given the product introduced a new category, the approach focused on combining education, demonstration, and relatability to accelerate understanding while building trust with the target audience. Execution centred on testing 25+ creative assets across TikTok, Instagram and Facebook, enabling rapid identification of high-performing content that drove over 3M+ video views and strong engagement.

Top-performing creatives were then scaled through a full-funnel paid media strategy, converting engagement into consistent revenue. This resulted in $300,000+ in revenue within 90 days, while maintaining a 6X return of investment through structured retargeting and continuous real-time optimisation. This was a truly successful AI marketing case study!

Results of the AI Marketing Case Study

Through a structured, performance-driven influencer and powerful paid media strategy, House of Marketers delivered exceptional commercial impact for Stickerbox within a compressed launch window.

Campaign outcomes included:

The campaign not only drove immediate revenue but also established repeatable acquisition channels, with demand consistently exceeding available inventory.

Revenue Generated First in 10 Days

$ 0 K

ROI

0 x

Video Views (Across Platforms)

0 M

Product Sold Out in 3 Months

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Relevant AI Marketing Case Studies

TIKTOK INFLUENCER MARKETING CONTENT CREATION CASE STUDY

Beauty of Joseon
TikTok Influencer
Content Creation Campaign

Beauty of Joseon
TikTok Influencer Content Creation Campaign

House of Marketers engineered Beauty of Joseon’s rise to category dominance, transforming the brand into the #1 Best-Selling sunscreen across Amazon and Sephora through a top-tier, authority-led K-beauty influencer strategy in the US and UK.

OUR CLIENT

Beauty of Joseon

Beauty of Joseon (BOJ) is a K-beauty skincare brand rooted in traditional Joseon Dynasty philosophy, reimagined through modern, science-led formulations and education-first routines.

OUR CLIENT

Beauty of Joseon

Beauty of Joseon blends historic Korean skincare wisdom with modern dermatological science. Known for minimalist routines, ingredient transparency, and clinical credibility, the brand has become one of the most influential K-beauty names in Western markets.

With the explosive rise of its Relief Sun: Rice + Probiotics, BOJ needed to do more than go viral – They needed to turn momentum into market dominance! And we helped them achieve this.

The Problem

Beauty of Joseon wanted to scale rapidly across the US and UK. Here, the brand faced the challenge of converting viral product momentum into sustained category leadership within the highly competitive sunscreen market.

While early traction demonstrated strong product-market fit, long-term success required a strategy that could:

Establish credible authority in Western markets dominated by legacy SPF brands
Maintain consistent demand beyond short-term viral spikes
Translate education-led positioning into repeatable commercial performance

To succeed, Beauty of Joseon needed a creator strategy capable of supporting long-term growth, retail expansion, and brand trust, not just awareness.

Target audience

The campaign targeted Gen Z and Millennial skincare consumers in the US and UK who actively use TikTok as a primary research and discovery platform for beauty products.

The campaign focus was on reaching:

This audience required content that balanced education, authority, and trust, rather than short-term promotional messaging, to support sustained purchase behaviour and long-term brand growth.

Our Approach

House of Marketers conducted a top-tier (Creators with 1M+ followers), authority-led influencer content creation campaign built on monthly, high-impact collaborations with a strategically-selected group of leading beauty creators and celebrity dermatologists across the US and UK.

The strategy was designed to translate Beauty of Joseon’s traditional Joseon Dynasty philosophy into a modern, education-led TikTok narrative, with Relief Sun: Rice + Probiotics positioned as the core hero product driving sustained awareness, trust, and category leadership.

Rather than relying on high-volume creator output, the approach prioritised:

Long-term partnerships with top-tier creators to ensure consistency and exclusivity
Monthly campaign moments to maintain sustained visibility and recall
Education-first content focused on ingredients, formulation, and routine integration
Paid amplification of high-performing assets to maximise reach and memorability

Results

Through a structured, authority-driven influencer strategy, House of Marketers delivered measurable commercial and brand impact for Beauty of Joseon across Western markets.

Campaign outcomes included:

Best-Selling Sunscreen on Amazon and Sephora

# 1

Increase in Social Mentions

0 x

YoY Sales Growth in the US and UK

0 %

Point Lift in Ad Recall

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Relevant Case Studies

INFLUENCER & UGC MARKETING CASE STUDY

COSRX TikTok Shop
Influencer Marketing Campaign

COSRX TikTok Shop, Social Media Influencer Campaign

House of Marketers, global TikTok influencer marketing agency, led K-beauty creator campaign for COSRX, with a solid influencer marketing, influencer seeding and UGC strategy generating a 2x sales increase and a 15% TikTok Shop uplift across the US, UK, and Europe through an always-on, multi-tier creator framework.

OUR CLIENT

About COSRX

COSRX is a globally recognised K-beauty brand known for ingredient-led skincare, with hero products such as Snail Mucin and a strong digital-first presence.

OUR CLIENT

About COSRX

COSRX is a globally recognised K-beauty brand known for its ingredient-led skincare philosophy and cult hero products, including Snail Mucin. With a strong digital-first foundation, the brand has built a loyal, education-driven audience across social platforms. COSRX was preparing to launch a new hair care line, requiring a creator strategy that could drive immediate sales while reinforcing long-term brand authority in highly competitive skincare markets.

The Problem

As COSRX expanded across Western markets and prepared to launch a new product line, House of Marketers was tasked with developing a creator strategy that could drive growth while preserving brand equity and long-term authority in a highly competitive beauty category.

The brand faced three challenges:

Scaling TikTok Shop with conversion-first execution. TikTok Shop presented a high-growth opportunity, but scaling efficiently required a creator strategy built specifically for conversion, alongside awareness-led reach.
Differentiating in a saturated global skincare market. Intense competition across K-beauty and global skincare categories made standout visibility and sustained creator-led differentiation critical.
Launching a new product line without diluting brand equity. The introduction of a new hair care line required rapid market penetration while preserving COSRX’s existing skincare authority and brand trust.

To succeed, COSRX needed a strategy that could drive immediate sales while building durable, creator-led credibility to support long-term growth.

Target audience

COSRX’s campaign was targeted at Gen Z and Millennial beauty consumers across the US, UK, and Europe who actively discover products through TikTok routines, reviews, and creator-led education.

The focus was on reaching:

This audience required content that balanced credibility, clarity, and conversion, rather than just promotional messaging.

Our Approach

House of Marketers built an always-on, full-funnel K-beauty influencer engine designed to do one thing exceptionally well: convert at scale. House of Marketers deployed a multi-market creator framework to ensure that COSRX never dropped out of the conversation. House of Marketers’ role focused on influencer seeding, creator-led amplification, supporting their TikTok Shop performance, and UGC execution, supporting both online and offline brand moments through influencer activity.

Our strategy was built on:

A multi-tier creator mix, combining top-tier routine creators, mid-tier reviewers, and micro and nano TikTok Shop converters
Monthly gifting waves focused on hero products and new launches to sustain momentum
Tailored product education, ensuring creators produced high-quality, conversion-driven content
Market-specific execution across the US, UK, and Europe to maintain relevance at scale.

As part of COSRX’s European expansion, the brand launched a 17-day pop-up activation in Paris, with House of Marketers supporting the activation through influencer-led amplification and creator visibility.

Located on a high-footfall street, the pop-up relied primarily on organic foot traffic to drive interest, supported by PR and influencer visibility, allowing the brand to connect directly with consumers and build early momentum in the market.

The 17-day pop-up event in Paris drove 3.2M organic views and an 18% uplift in DTC sales.

Results

During the campaign, COSRX turned into a TikTok Shop growth engine. Across COSRX’s K-beauty influencer and UGC campaign, House of Marketers delivered scalable, conversion-led performance on TikTok by combining always-on creator activity with education-first, routine-based content optimised for TikTok Shop.

The campaign was executed concurrently across multiple Western markets, demonstrating House of Marketers’ ability to scale creator-led TikTok commerce without compromising consistency or performance.

Campaign highlights:

Increase in Sales

2 x

Local Search Increase (Paris)

0 %

TikTok Shop Uplift

0 %

Total Posting Rate

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Relevant Case Studies

INFLUENCER & UGC MARKETING CASE STUDY

LG H&H
Multi-Brand TikTok Influencer & UGC Campaign

LG H&H Multi-Brand TikTok Influencer & UGC Campaign

House of Marketers supported LG H&H across multiple K-beauty brands — including Himalaya Pink Salt, Euthymol, belif, THEFACESHOP and CNP Lab — with creator-led TikTok campaigns, driving scalable reach, strong engagement, and consistent performance through routine-led, education-first storytelling.

OUR CLIENT

LG Household & Health Care (LG H&H)

LG Household & Health Care (LG H&H) is a leading South Korean consumer goods company and global K-beauty powerhouse, home to brands such as WHOO, OHUI, belif, and THEFACESHOP.

OUR CLIENT

LG Household and Health Care (LG H&H)

LG H&H is a leading South Korean consumer goods company founded in 1947 and headquartered in Seoul. Operating across cosmetics, household care, and beverages, LG H&H is a global force in K-beauty, home to brands such as THE WHOO, OHUI, belif, and The Face Shop, with a strong presence across Asia, the Americas, and Europe.

The Problem

As LG Household & Health Care scaled its K-beauty portfolio on TikTok, the challenge extended beyond individual campaigns. The group needed to activate multiple sub-brands, including Himalaya Pink Salt, Euthymol, The Face Shop, belif, and CNP Lab. Each brand has distinct positioning, audiences, and creative requirements.

While all brands operated within the K-beauty ecosystem, surface-level promotion was no longer effective. Audiences expected clear routine context, ingredient literacy, and visible proof of results, delivered through creators they trusted.

The challenge was to:

Translate ingredient-led and routine-based benefits into short-form TikTok content
Maintain clarity while creators naturally dominate attention
Balance education with emotional resonance
Scale content across multiple sub-brands without losing authenticity or trust

Each campaign needed to feel creator-first and native to TikTok, while still preserving consistency, credibility, and performance across the wider LG H&H portfolio.

Target audience

Regions: USA, UK, Canada, Australia and France

The campaigns targeted Gen Z and Millennial K-beauty consumers who:

These audiences respond best to content that shows the process, not just the outcome.

Our Approach

House of Marketers designed a creator-led, K-beauty–native TikTok strategy built around education, routine, and real product use. Rather than relying on polished brand ads, we partnered with creators who could naturally demonstrate multi-step routines, explain ingredients, and show visible results.

Content was optimised for early clarity, authentic delivery, and retention, allowing each brand to scale on TikTok while staying true to K-beauty principles.

Our content performed strongly due to clear, consistent close-up shots showcasing texture, application, and packaging, supported by ingredient and benefit education. The established influence of creators also contributed to high visibility and a strong organic reach performance.

Incredible Results

Across LG H&H’s multi-brand K-beauty influencer and UGC campaigns, House of Marketers delivered consistent, scalable performance on TikTok through creator-led storytelling. We also helped the brand scale creator-led content consistently across brands, formats, and audiences.

Campaign highlights:

Creator Videos Produced

Total engagements

0 M+

Views (organic and paid combined)

0 M+

LG H&H Brands

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Relevant Case Studies

INFLUENCER & UGC MARKETING CASE STUDY

Azha Perfumes
Instagram, TikTok & YouTube Influencer & UGC Campaign

Azha Perfumes Influencer Campaign Case Study

How House of Marketers introduced Azha Perfumes through creator-led storytelling, generating an engagement rate 60% above industry average across social media.

OUR CLIENT

About Azha Perfumes

Azha Perfumes is a modern fragrance brand focused on emotional storytelling, sensory experience, and contemporary luxury.

OUR CLIENT

Azha Perfumes

Azha Perfumes is a modern fragrance brand focused on emotional storytelling, sensory experience, and contemporary luxury. Rather than positioning scent purely as a product, Azha Perfumes aims to connect fragrance with mood, memory, and personal expression.

The Problem

The fragrance category is one of the most difficult categories to steal your share of the social voice in. Consumers cannot smell a product through a screen, and traditional advertising often struggles to translate scent into emotion or meaning.

Azha Perfumes faced three key challenges:

Standing out in a saturated luxury fragrance market
Communicating emotional and sensory value without physical experience
Building trust and relevance with Gen Z and Millennial audiences who prioritise authenticity over polished brand ads

To succeed, the brand needed a campaign that felt human, expressive, and creator-first, rather than overtly promotional.

Target audience

Our Approach

House of Marketers executed a creator-led brand awareness strategy that translated fragrance into emotion and real-world experience, partnering with trusted fragrance and lifestyle creators to deliver personality-driven reviews and sensory storytelling across TikTok, Instagram, and YouTube. Content was designed around authentic reactions, everyday contexts, and platform-native formats, with paid amplification used selectively to scale the strongest creator content without compromising credibility or trust.

Incredible Results

Generated 3.3M+ video views, rapidly boosting brand visibility for Azha Perfumes across the globe.
90 creator-led assets published across a 10-month campaign period
With as high as a 6.1% engagement rate we outperformed the fragrance industry benchmark of 3.8%
78% of total momentum driven by TikTok, confirming its role as the primary discovery platform
75%+ of total views driven by top-performing creators, validating the impact of personality-led storytelling
Mid-tier creators (20K–70K views) delivered the most consistent engagement, supporting scalable creator partnerships

Video Views

0 M

Average Engagement Rate

0 %

Creators

Above Industry Average Engagement Rate

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Relevant Case Studies

PAID SOCIAL ADS & UGC MARKETING CASE STUDY

Dr. Hypes
Paid Social & UGC Awareness Campaign

Dr. Hypes Paid Social and Awareness Case Study

How we generated an 800%+ increase in sales for a next-gen custom sneaker brand using TikTok, Meta, and Google Ads.

OUR CLIENT

About Dr. Hypes

Dr. Hypes is a fast-growing eCommerce brand offering AI-designed, fully customisable sneakers for children and young adults.

OUR CLIENT

Dr. Hypes

Dr. Hypes is a fast-growing eCommerce brand offering AI-designed, fully customisable sneakers. Their 3D sneaker builder allows customers to design personalised shoes in seconds, creating a unique blend of fashion, creativity, and tech-driven personalisation.

As a rapidly scaling brand entering new markets, Dr. Hypes needed a high-impact UGC and paid social strategy to introduce their product category, educate new audiences, and convert curiosity into measurable sales.

The Problem

Before partnering with House of Marketers, Dr. Hypes faced several growth challenges:

Low mainstream awareness of AI-designed custom sneakers
Zero brand awareness for their brand
High acquisition costs due to limited social proof and education
Difficulty demonstrating the product experience in a way that drove conversions
A need to scale traffic quickly without compromising efficiency or brand perception

Dr. Hypes required a paid social and UGC approach that could build trust, generate mass visibility, and improve conversion outcomes across multiple platforms.

Target audience

Our Approach

We deployed a multi-platform paid social strategy powered by high-performing UGC and influencer-style content. Our creative direction centred on showcasing Dr. Hypes’ 3D custom sneaker builder — highlighting real unboxings, design demos, and family reactions to build instant trust. By testing diverse UGC formats across TikTok, Meta, and Google, then rapidly scaling the strongest hooks, we maintained low CPAs, reduced creative fatigue, and consistently optimised performance to drive both awareness and conversions.

Incredible Results

Impressions

0 M

High Intent Clicks

0 k

Decrease in CPA

0 %

Increase in Sales

100 %

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Relevant Case Studies

PAID SOCIAL & UGC MARKETING CASE STUDY

Pulsenmore
Paid Social & UGC Awareness Campaign

Pulsenmore Multi-Market Paid Social Case Study

How we boosted awareness and community growth for Pulsenmore across 8 international markets — generating 11,551 new followers and 166,000 engaged video views across TikTok, Meta, and Instagram.

OUR CLIENT

Pulsenmore

Pulsenmore is a pioneering medtech company developing an at-home prenatal ultrasound device that enables expecting mothers to perform guided scans from home.

OUR CLIENT

Pulsenmore

Pulsenmore is a pioneering medtech company developing an at-home prenatal ultrasound device that enables expecting mothers to perform guided scans from home. The technology supports remote pregnancy monitoring and provides reassurance between clinical visits.

As Pulsenmore prepared to expand into new English-speaking regions, they needed a strong digital foundation to educate millennial mothers, build early trust, and grow a unified community across multiple international markets.

The Problem

Pulsenmore required immediate awareness and credibility in markets where very few people were familiar with the product category. Early challenges included:

Low baseline awareness across new markets
Audience hesitation around product safety, resulting in negative comments
Rapid ad fatigue on TikTok, unusual for typical UGC
Difficulty establishing an English-speaking community at scale

Pulsenmore needed a paid social approach capable of driving trust, education, engagement, and low-cost follower growth simultaneously.

Target audience

Our Approach

Pulsenmore partnered with House of Marketers to boost brand awareness and interest across eight key markets by collaborating with local tech influencers. The campaign drove 11,551 new followers, reached 3.8 million people, and generated 5.7 million total video views — including 166,404 high-intent engaged views that revealed the strongest UGC formats for future expansion.

Incredible Results

The campaign generated 11,551 new followers across TikTok, Meta, and Instagram — establishing Pulsenmore’s first unified English-speaking community and strengthening visibility among millennial mothers.
Our paid social strategy delivered 166,404 Engaged Video Views, and 143,388 Meta ThruPlays at under $0.01 per view
Follower costs dropped to $0.93 across TikTok, Meta, and Instagram — proving that authentic, mother-led storytelling resonated strongest with Pulsenmore’s target audience.
UGC videos emerged as top-tier evergreen assets, generating strong engagement, positive interactions, and consistent results across Meta placements.

Markets

Cost per follower / page like

$ 0

Followers

Engaged Video Videos

0 %

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Relevant Case Studies

UGC Pop-Up Event Awareness Case Study

Cetaphil
UGC Influencer Pop-Up Event Awareness Campaign

How we turned a two-day NYC pop-up into 1.5M+ views, 3.9M impressions, and a 3.22% engagement rate using TikTok and Instagram UGC creators.

The Problem

Before working with House of Marketers, Cetaphil faced several event-driven marketing challenges:

Limited organic visibility beyond attendees
Need to generate high-volume content within a short 48-hour window
Requirement to strengthen the brand’s connection with younger, social-native skincare communities
Pressure to outperform typical CPG engagement benchmarks
A goal to spark real conversation rather than one-off mentions
Need to showcase experience-led storytelling across TikTok and Instagram simultaneously

Cetaphil required a UGC-first approach that could scale content, generate emotional reactions, and push the event into the centre of social conversation.

Target audience

Our Approach

To amplify their Derm On Tour pop-up event in New York City, Cetaphil partnered with House of Marketers to generate large-scale UGC, build social conversation, and extend the event’s reach far beyond the physical venue.

Over a two-day creator activation, our team delivered scroll-stopping content, mass visibility, and exceptional engagement across TikTok and Instagram — driving brand love and powerful awareness uplift across skincare-focused audiences.

We executed a high-volume UGC strategy across TikTok and Instagram, using micro creators to capture real-time Derm On Tour moments and showcase the event’s energy through authentic, relatable content. By combining keyword-optimised TikTok briefings on Day 1 with flexible storytelling on Day 2, we maximised reach, strengthened algorithm signals, and kept content fresh. This approach delivered rapid visibility, strong engagement, and a sustained wave of social conversation around Cetaphil’s NYC event.

Incredible Results

Generated 3.98M+ impressions, driving exceptional visibility for Cetaphil’s Derm On Tour across TikTok and Instagram.
Achieved 1.58M+ video views, outperforming booked expectations by more than 217% and dominating beauty conversations for two days.
Delivered a combined 3.22% engagement rate, exceeding CPG benchmarks by 3× and proving strong creator–audience resonance.
Drove a 59% lift in brand awareness, strengthening Cetaphil’s position as a trusted leader in sensitive-skin care.
Lowered CPV to just $0.013, a 91% improvement over projected costs — making UGC one of the most efficient performance drivers in the campaign.
Produced 349 content pieces, with creators overdelivering by 16% and supplying a rich library of authentic, evergreen UGC for ongoing use.
Achieved 100% positive sentiment, validating the event experience and reinforcing brand affinity among skincare-focused audiences.

Impressions

0 M

Engagement Rate

0 %

VideoViews

0 M+

UGC Videos Produced

100

Partner with our Leading Influencer Marketing Agency, today.

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