INFLUENCER & UGC MARKETING CASE STUDY
Azha Perfumes Instagram, TikTok & YouTube Influencer & UGC Campaign
Azha Perfumes Influencer Campaign Case Study
How House of Marketers introduced Azha Perfumes through creator-led storytelling, generating an engagement rate 60% above industry average across social media.
OUR CLIENT
About Azha Perfumes
Azha Perfumes is a modern fragrance brand focused on emotional storytelling, sensory experience, and contemporary luxury.
OUR CLIENT
Azha Perfumes
Azha Perfumes is a modern fragrance brand focused on emotional storytelling, sensory experience, and contemporary luxury. Rather than positioning scent purely as a product, Azha Perfumes aims to connect fragrance with mood, memory, and personal expression.
The Problem
The fragrance category is one of the most difficult categories to steal your share of the social voice in. Consumers cannot smell a product through a screen, and traditional advertising often struggles to translate scent into emotion or meaning.
Azha Perfumes faced three key challenges:
Standing out in a saturated luxury fragrance market
Communicating emotional and sensory value without physical experience
Building trust and relevance with Gen Z and Millennial audiences who prioritise authenticity over polished brand ads
To succeed, the brand needed a campaign that felt human, expressive, and creator-first, rather than overtly promotional.
Target audience
- Region: Global (US-focused)
- Target Demographic: Gen Z and Millennials
- Audience Profile: Fragrance enthusiasts and lifestyle-driven consumers
- Discovery Behaviour: Creator-led, entertainment-first, and discovery-driven
Our Approach
House of Marketers executed a creator-led brand awareness strategy that translated fragrance into emotion and real-world experience, partnering with trusted fragrance and lifestyle creators to deliver personality-driven reviews and sensory storytelling across TikTok, Instagram, and YouTube. Content was designed around authentic reactions, everyday contexts, and platform-native formats, with paid amplification used selectively to scale the strongest creator content without compromising credibility or trust.
Incredible Results
- Generated 3.3M+ video views, rapidly boosting brand visibility for Azha Perfumes across the globe.
- 90 creator-led assets published across a 10-month campaign period
- With as high as a 6.1% engagement rate we outperformed the fragrance industry benchmark of 3.8%
- 78% of total momentum driven by TikTok, confirming its role as the primary discovery platform
- 75%+ of total views driven by top-performing creators, validating the impact of personality-led storytelling
- Mid-tier creators (20K–70K views) delivered the most consistent engagement, supporting scalable creator partnerships
Video Views
0
M
Average Engagement Rate
0
%
Creators
0
Above Industry Average Engagement Rate
%
Partner with our Leading Influencer Marketing Agency, today.
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PAID SOCIAL ADS & UGC MARKETING CASE STUDY
Dr. Hypes Paid Social & UGC Awareness Campaign
Dr. Hypes Paid Social and Awareness Case Study
How we generated an 800%+ increase in sales for a next-gen custom sneaker brand using TikTok, Meta, and Google Ads.
OUR CLIENT
About Dr. Hypes
Dr. Hypes is a fast-growing eCommerce brand offering AI-designed, fully customisable sneakers for children and young adults.
OUR CLIENT
Dr. Hypes
Dr. Hypes is a fast-growing eCommerce brand offering AI-designed, fully customisable sneakers. Their 3D sneaker builder allows customers to design personalised shoes in seconds, creating a unique blend of fashion, creativity, and tech-driven personalisation.
As a rapidly scaling brand entering new markets, Dr. Hypes needed a high-impact UGC and paid social strategy to introduce their product category, educate new audiences, and convert curiosity into measurable sales.
The Problem
Before partnering with House of Marketers, Dr. Hypes faced several growth challenges:
Low mainstream awareness of AI-designed custom sneakers
- Zero brand awareness for their brand
High acquisition costs due to limited social proof and education
- Difficulty demonstrating the product experience in a way that drove conversions
A need to scale traffic quickly without compromising efficiency or brand perception
Dr. Hypes required a paid social and UGC approach that could build trust, generate mass visibility, and improve conversion outcomes across multiple platforms.
Target audience
- Region: USA
- Target Demographic: Parents aged 25-45
- Objective: Build an early-stage, trust-driven community of sneaker enthusiasts and fashion-forward consumers
Our Approach
We deployed a multi-platform paid social strategy powered by high-performing UGC and influencer-style content. Our creative direction centred on showcasing Dr. Hypes’ 3D custom sneaker builder — highlighting real unboxings, design demos, and family reactions to build instant trust. By testing diverse UGC formats across TikTok, Meta, and Google, then rapidly scaling the strongest hooks, we maintained low CPAs, reduced creative fatigue, and consistently optimised performance to drive both awareness and conversions.
Incredible Results
- Generated 2M+ impressions, rapidly boosting brand visibility for Dr. Hypes across the US.
- Delivered 27,000+ clicks, driving strong interest in the custom sneaker builder.
- Reduced CPA by over 67%, with UGC outperforming their traditional eCommerce creative.
- Achieved an 800%+ increase in sales, fuelled by high-performing paid content.
- UGC creatives became reliable evergreen assets, delivering consistent engagement across platforms.
Impressions
0
M
High Intent Clicks
0
k
Decrease in CPA
0
%
Increase in Sales
100
%
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
PAID SOCIAL & UGC MARKETING CASE STUDY
PulsenmorePaid Social & UGC Awareness Campaign
Pulsenmore Multi-Market Paid Social Case Study
How we boosted awareness and community growth for Pulsenmore across 8 international markets — generating 11,551 new followers and 166,000 engaged video views across TikTok, Meta, and Instagram.
OUR CLIENT
Pulsenmore
Pulsenmore is a pioneering medtech company developing an at-home prenatal ultrasound device that enables expecting mothers to perform guided scans from home.
OUR CLIENT
Pulsenmore
Pulsenmore is a pioneering medtech company developing an at-home prenatal ultrasound device that enables expecting mothers to perform guided scans from home. The technology supports remote pregnancy monitoring and provides reassurance between clinical visits.
As Pulsenmore prepared to expand into new English-speaking regions, they needed a strong digital foundation to educate millennial mothers, build early trust, and grow a unified community across multiple international markets.
The Problem
Pulsenmore required immediate awareness and credibility in markets where very few people were familiar with the product category. Early challenges included:
Low baseline awareness across new markets
Audience hesitation around product safety, resulting in negative comments
Rapid ad fatigue on TikTok, unusual for typical UGC
Difficulty establishing an English-speaking community at scale
Pulsenmore needed a paid social approach capable of driving trust, education, engagement, and low-cost follower growth simultaneously.
Target audience
- Countries: United Kingdom, Ireland, Denmark, Sweden, Norway, Netherlands, Australia, New Zealand
- Gender: Female (Age Range: 20–45)
- Objective: Build an early-stage, trust-driven community of millennial mothers ahead of product availability
Our Approach
Pulsenmore partnered with House of Marketers to boost brand awareness and interest across eight key markets by collaborating with local tech influencers. The campaign drove 11,551 new followers, reached 3.8 million people, and generated 5.7 million total video views — including 166,404 high-intent engaged views that revealed the strongest UGC formats for future expansion.
Incredible Results
- The campaign generated 11,551 new followers across TikTok, Meta, and Instagram — establishing Pulsenmore’s first unified English-speaking community and strengthening visibility among millennial mothers.
- Our paid social strategy delivered 166,404 Engaged Video Views, and 143,388 Meta ThruPlays at under $0.01 per view
- Follower costs dropped to $0.93 across TikTok, Meta, and Instagram — proving that authentic, mother-led storytelling resonated strongest with Pulsenmore’s target audience.
- UGC videos emerged as top-tier evergreen assets, generating strong engagement, positive interactions, and consistent results across Meta placements.
Markets
0
Cost per follower / page like
$
0
Followers
0
Engaged Video Videos
0
%
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
UGC Pop-Up Event Awareness Case Study
Cetaphil UGC Influencer Pop-Up Event Awareness Campaign
How we turned a two-day NYC pop-up into 1.5M+ views, 3.9M impressions, and a 3.22% engagement rate using TikTok and Instagram UGC creators.
The Problem
Before working with House of Marketers, Cetaphil faced several event-driven marketing challenges:
Limited organic visibility beyond attendees
Need to generate high-volume content within a short 48-hour window
Requirement to strengthen the brand’s connection with younger, social-native skincare communities
Pressure to outperform typical CPG engagement benchmarks
A goal to spark real conversation rather than one-off mentions
Need to showcase experience-led storytelling across TikTok and Instagram simultaneously
Cetaphil required a UGC-first approach that could scale content, generate emotional reactions, and push the event into the centre of social conversation.
Target audience
- Region: USA (New York & major US cities)
- Demographic: 18–35, skincare-conscious consumers, beauty enthusiasts, and sensitive-skin users
- Objective: Widen awareness, drive event buzz, and reinforce Cetaphil’s leadership in science-backed sensitive skincare
Our Approach
To amplify their Derm On Tour pop-up event in New York City, Cetaphil partnered with House of Marketers to generate large-scale UGC, build social conversation, and extend the event’s reach far beyond the physical venue.
Over a two-day creator activation, our team delivered scroll-stopping content, mass visibility, and exceptional engagement across TikTok and Instagram — driving brand love and powerful awareness uplift across skincare-focused audiences.
We executed a high-volume UGC strategy across TikTok and Instagram, using micro creators to capture real-time Derm On Tour moments and showcase the event’s energy through authentic, relatable content. By combining keyword-optimised TikTok briefings on Day 1 with flexible storytelling on Day 2, we maximised reach, strengthened algorithm signals, and kept content fresh. This approach delivered rapid visibility, strong engagement, and a sustained wave of social conversation around Cetaphil’s NYC event.
Incredible Results
- Generated 3.98M+ impressions, driving exceptional visibility for Cetaphil’s Derm On Tour across TikTok and Instagram.
- Achieved 1.58M+ video views, outperforming booked expectations by more than 217% and dominating beauty conversations for two days.
- Delivered a combined 3.22% engagement rate, exceeding CPG benchmarks by 3× and proving strong creator–audience resonance.
- Drove a 59% lift in brand awareness, strengthening Cetaphil’s position as a trusted leader in sensitive-skin care.
- Lowered CPV to just $0.013, a 91% improvement over projected costs — making UGC one of the most efficient performance drivers in the campaign.
- Produced 349 content pieces, with creators overdelivering by 16% and supplying a rich library of authentic, evergreen UGC for ongoing use.
- Achieved 100% positive sentiment, validating the event experience and reinforcing brand affinity among skincare-focused audiences.
Impressions
0
M
Engagement Rate
0
%
VideoViews
0
M+
UGC Videos Produced
100
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
INFLUENCER CASE STUDY
The IGG App Installs Campaign Case Study
The IGG App Installs Case Study
Our TikTok Marketing Agency teamed up with the leaders in RPG and strategy games to help boost their app downloads globally
OUR CLIENT
About The Lords Mobile App (by IGG)
Lord Mobile is an award-winning online multiplayer strategy game that was developed and published by IGG in 2016. On its release, Lords Mobile won the Google Play Awards for ‘Best Competitive Game’ and in 2017 it was nominated for ‘Best Multiplayer Game’.
OUR CLIENT
About The Lords Mobile App (by IGG)
Lord Mobile is an award-winning online multiplayer strategy game that was developed and published by IGG in 2016. On its release, Lords Mobile won the Google Play Awards for ‘Best Competitive Game’ and in 2017 it was nominated for ‘Best Multiplayer Game’.
We Drove 82,000 people to Install IGG's App
Campaign objective
They wanted to boost app downloads of the popular mobile app, Lords Mobile on both iOS and Android among UK-based 18-35 year old males.
Our Influencer Marketing Solution
Our team worked with carefully selected influencers to produce a collection engaging Instagram stories, TikTok content and powerful YouTube videos to encourage audiences to install the Lords Mobile app.
We then boosted the reach of the content with Facebook ads.
Our team members worked with the influencers every step of the way, showing the entire user journey and highlighting the incredible in-app gameplay.
Amazing Results
We drove thousands of people to download Lords Mobile app through our influencers.
- Carefully selected gaming influencers
- Powerful strategy for driving installs
- Quality, powerful content
Video Views
0
M
Engagements
0
K
Cost per install
$
0
App Installs
0
K
Testimonials
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Testimonials
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Contact Us
Work with the world's best TikTok Influencers and TikTok Ads Experts, today.
Please complete the form below and our team will contact you today to schedule a call.
TIKTOK MARKETING CASE STUDY
The Euroleague Basketball TikTok Follower-Boosting Campaign
The Euroleague Basketball TikTok Follower-Boosting Case Study
The EuroleagueFollower-BoostingTikTok Creator Campaign
Our TikTok Influencer Marketing Experts generated 168,000 followers and 6.3M engagements whilst building the TikTok community for the Euroleague Basketball Association.
OUR CLIENT
About Euroleague Basketball
Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.
OUR CLIENT
About Euroleague Basketball
Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.
The Problem
Having seen how important TikTok was becoming as a platform, Euroleague wanted to start their own channel. However their first attempts were unsatisfactory as their engagement rate was low and follower growth was slow.
Campaign Objectives
To grow the Euroleague’s TikTok’s account, improve the engagement rate and follower growth
Target audience
- Regions: Europe (Spain, Italy, France, Greece) and US
- Ages: 16 – 35
Our Organic TikTok Community-Building Solution
By capitalizing on TikTok trends we generated original content for Euroleague, whilst utilizing key individuals such as players, coaches or mascots. In doing so we developed an very engaging channel as we built their TikTok community.
The House of Marketers influencer partnership team focused on impactful, fun and educational content to drive growth of @Euroleague TikTok channel.
Campaign Achievements
Our long-term partnership with the Euroleague has been very successful
- 10% Month on Month growth in followers
- Unique and effective strategy for boosting followers
- Entertaining and effective content that's incredibly engaging
Followers
0
K
Engagement Rate
0
%
Video Views
0
M
Engagements
0
M
Client Review
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Francesca Salerno
Digital Lead at Euroleague Basketball
Contact Us
Work with the world's best TikTok Influencers and TikTok Ads Experts, today.
Please complete the form below and our team will contact you today to schedule a call.
TIKTOK MARKETING CASE STUDY
The Dragon City Game TikTok Campaign Case Study
Dragon CityTikTok GamingCreator Campaign
The TikTok Influencer Marketing Experts have been smashing the targets of Gaming mobile app, Dragon City for years!
OUR CLIENT
About The Drgaon City Game
Dragon City is a free mobile game in which users build their own city of dragons.
OUR CLIENT
About The Drgaon City Game
Dragon City is a free mobile game in which users build their own city of dragons.
The Problem
Dragon City needed to outsource their influencer marketing and paid media activity to a trusted agency that could driver higher levels of engagement with creators, as well as general awareness and low-cost installs.
Campaign Objectives
The campaign objective was to achieve CPM $4 – $5 with authentic UGC videos from TikTok creators
Target audience
- Regions: LATAM and USA
- Ages: 16 – 25
- Gender: Predominantly males
Utilising TikTok-Native Content & Paid Media to Drive Results
With a real focus on bringing out the brand voice of the game, we strictly partnered Dragon City with creators that encapsulated the personality of the game, as well as the target market.
Through impactful, entertaining TikTok-native content, and a powerful TikTok ads strategy we were able to exceed the client’s expectations. We have since been working with Dragon City for years.
Campaign Achievements
“House of Marketers continue to smash our targets!”
- Exceeded the CPM target by over 50%
- Entertaining and effective content that's incredibly engaging
- Powerful organic + paid strategy to drive high-intent awareness
Video Views
0
M
Influencers
0
+
Continents
0
Engagements
0
K
Testimonials
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Testimonials
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Contact Us
Work with the world's best TikTok Influencers and TikTok Ads Experts, today.
Please complete the form below and our team will contact you today to schedule a call.