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INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Hover Air Drone Influencer Marketing Campaign

How Hover Air partnered with us and went viral achieving over 30 million video views in the process!

OUR CLIENT

About Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls.

OUR CLIENT

Hover Air

The Problem

Hover Air partnered with House of Marketers to launch a multi-market campaign promoting its flagship product, the Hover Air X1 drone. The goal was to drive awareness and high-intent interest for the drone.

Target audience

Our Approach

To drive awareness for the Hover Air X1, we have partnered with 227 influencers across five global markets so far, focusing on dynamic content that showcased real-life use—like palm take-offs, hands-free filming, and smooth landings. Despite weather challenges, we adapted with indoor content and Stories, maintaining strong output.

Incredible Results

Massive Reach Achieved: Generated 30M+ total video views, with over 27.5M organic—catapulting Hover Air X1 into viral territory across five major markets.
Creator-Led Scale: Activated 227 creators worldwide, amplifying authentic product use through localized, engaging content.
Buzz That Stuck: Delivered a +129% uplift in organic views, showcasing how relatable storytelling sparks mass attention.
Boosted Value Added: 2.6M additional views from ad support pushed the drone even further into the spotlight, reinforcing campaign momentum.

Influencers

Boosted Views Value Added

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Organic Views Improvement

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Total Video Views

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Relevant Case Studies

TIKTOK & INSTAGRAM MARKETING CASE STUDY

McAfee Software Influencer Marketing Campaign

McAfee Software Marketing Case Study

Our influencer marketing specialists supercharged the brand uplift of McAfee, an anti-virus industry leader

OUR CLIENT

About McAfee

OUR CLIENT

About McAfee

McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats. From scam detection to identity protection, McAfee makes cybersecurity simple, human, and trustworthy—so users can explore more, worry less, and stay one step ahead of cybercriminals.

The Problem

McAfee partnered with House of Marketers to raise awareness of its AI Text Scam Detector in the UK and Germany. The campaign tapped into key creator communities—including parents, grandparents, and digital protectors—to deliver humorous, relatable content that made cybersecurity accessible and memorable.

Target audience

Our Approach

We activated 23 creators across the UK and Germany, delivering 28 videos and 10 reposts. The strategy focused on relatable “protector” creators—parents and grandparents—who used humor, challenges, and real-life scenarios to highlight McAfee’s AI tool. TikTok outperformed Instagram, driving nearly 10x more views. This approach led to standout results, including a 125% uplift in consideration (UK) and a 33% boost in awareness (DE).

Incredible Results

Massive Reach Achieved: Garnered over 7.4 million organic views, driving widespread visibility across the UK and Germany.
Cost-Efficient Engagement: Delivered an impressive CPV of just £0.0075, maximizing ROI while scaling awareness.
Curiosity Ignited: Achieved a +56% uplift in curiosity, proving the campaign successfully sparked interest and attention.
Consumer Confidence Boost: Saw a +53% increase in consideration, with audiences more likely to explore and trust McAfee’s AI tool.
Platform Performance Edge: TikTok content outperformed Instagram by nearly 10x, positioning short-form video as a dominant awareness driver.

Video Views

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Creators

Recommendation Brand Uplift

0 %

Curiosity Brand Uplift

0 %

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Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Your Parking Space Automotive Influencer Campaign

We Skyrocketed the Revenue Per User of the Your Parking Space App by 57%
Among Generation Z Users!

OUR CLIENT

About Your Parking Space

OUR CLIENT

About Your Parking Space

YourParkingSpace is a UK-based digital platform that connects drivers with available parking spaces, making it easy to find, book, and pay for parking in advance. Whether it’s hourly, daily, or monthly, users can secure spots in driveways, car parks, or commercial spaces across the UK—saving time, stress, and often money.The platform also enables individuals and businesses to monetize their unused parking spots, turning idle space into passive income. With a user-friendly app, flexible booking options, and a growing network of locations, YourParkingSpace is redefining how the UK parks—convenient, cashless, and connected.

The Problem

Your Parking Space partnered with us to position their marketplace app as the go-to solution for Gen Z and Millennial drivers. Through strategic influencer collaborations, we produced scroll-stopping content that fueled app downloads and built serious brand buzz. By tapping into authentic voices with strong audience trust, we boosted awareness, drove high-intent traffic, and made parking smarter, simpler, and more social.

Target audience

Our Approach

To accelerate app downloads for Your Parking Space, we launched a high-impact TikTok influencer campaign, powered by seasoned creators who truly understand the platform. By combining authentic storytelling with precise audience targeting, we delivered a 57% revenue lift from users aged 18–24, along with a 17% boost for the 25–34 audience segment—proving the power of creator-led campaigns.

Incredible Results

Gen Z Revenue Growth: Precision-targeting led to a remarkable 57% surge of revenue per users among 18-24-year-olds.
Impactful Partnerships: Strategic influencer collaborations drove app downloads, resulting in 19M impressions and 36k installs.
Performance Metrics: With 210k+ clicks, our campaign significantly boosted Your Parking Space's app growth.
Strategic Approach: Leveraged TikTok influencers, paid social ads and expert creative ideas to maximize app installs and in-app sales.

App Installs

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Clicks

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Impresssions

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Surge in revenue

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Relevant Case Studies

OMNICHANNEL INFLUENCER CASE STUDY FOR BEAUTY BRAND

Rimmel London Product Launch
Campaign Case Study

Rimmel London Product Launch Campaign Case Study

Transforming Rimmel London's Approach to Advertising with a Influencer-First Approach!

OUR CLIENT

About Rimmel London

OUR CLIENT

About Rimmel London

Rimmel London, the UK’s top makeup brand, has been a pioneer in the beauty industry since 1834. Known for its innovative products and commitment to self-expression, Rimmel encourages users to explore and push their beauty boundaries. The brand promotes inclusivity and creativity, offering a wide range of products that allow for personal expression. Additionally, Rimmel is committed to cruelty-free practices and has been recognized by Cruelty Free International for its efforts against animal testing.

The Problem

The objective of the campaign was to launch Rimmel’s latest product, Rimmel Thrill Seeker mascara.

Previously, Rimmel’s marketing strategy had primarily focused on collaborating with famous high-end models and traditional celebrities such as Kate Moss. However, they really wanted to explore new territory and reposition their brand so they could appeal to a broader, more diverse audience.

We also found that their omnichannel strategy could be enhanced and further aligned.

Target audience

Our Approach

To revolutionize Rimmel’s marketing strategy, our team placed creators and social media influencers at the heart of their wider media plan. By leveraging authentic, stylish, and captivating content, we ignited excitement across Instagram, TikTok, and Facebook. This dynamic content wasn’t confined to social media though; it was seamlessly integrated into every marketing channel. Imagery and video clips were repurposed across paid media, programmatic channels, OOH billboards, television ads, and display ads, ensuring a consistent and powerful brand presence.

Central to this campaign was Olivia McNeil, celebrated as ‘Northern Irish TikTok royalty’ by Heat magazine. Olivia’s engaging content, featuring light-hearted videos about fashion, makeup, and food, alongside viral clips of her dancing with her cat, has captivated a vast Gen Z audience. This demographic is highly sought after by brands aiming to connect with teenagers and young adults. As the new muse of Rimmel London and the face of the Wonder Volume Thrill Seeker Mascara campaign, Olivia embodies the vibrant and adventurous spirit of the brand.

To further drive awareness of Rimmel’s new product launch, we pinpointed the perfect creators to complement Olivia, who acted as a spearhead of the campaign.

Ultimately, Rimmel experienced unprecedented success from the new approach, as highlighted in the results below.

Incredible Results

Unprecedented Sales Surge: Achieved a remarkable 300% increase in sales, compared to typical product launches
Unstoppable Demand: Sold out the Thrill Seeker mascara 7 times consecutively, necessitating pauses in marketing activities
Omnichannel Dominance: Successfully utilized influencer content across all channels, including OOH, digital billboards, TV, paid media, and organic social posts.
Influencer Impact: Leveraged Olivia Neil's influence to spearhead a cohesive and impactful campaign, solidifying her role as the brand ambassador.

Impressions

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Sold out range consecutively

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Creators

Uplift in sales versus most product launches

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What Clients Say About Us

House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.

The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!

My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

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52 Bedford Row, London WC1R 4LR

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Relevant Case Studies

INFLUENCER MARKETING AND UGC CASE STUDY

d'Alba Beauty Skincare
Campaign Case Study

d'Alba Beauty Skincare Campaign Case Study

House of Marketers were tasked with positioning D’Alba’s White Truffle Spray Serum as the top hydration product in the beauty/skincare community and become a desired brand by young female consumer audience.

OUR CLIENT

d'Alba

d’Alba develops the most convenient, hygienic, organic and shortening skincare routine products with effective ingredients. d’Alba provide their customers with the most luxurious, convenient, and effective premium skincare.

OUR CLIENT

About d'Alba

The Problem

House of Marketers faced the challenge of positioning D’Alba’s White Truffle Spray Serum as the top hydration product within the highly competitive US and Spain beauty and skincare markets. The primary obstacles included overcoming brand recognition obstacles, differentiating the product in a crowded space, and appealing to the discerning young female consumer audience.

Target audience

Our Approach

Our agency’s approach involved leveraging the power of influencers to navigate these challenges, elevating D’Alba’s brand visibility and desirability. By collaborating with trusted voices in the beauty community, we aimed to highlight the unique benefits of the White Truffle Spray Serum, fostering a strong connection with potential customers and establishing D’Alba as a leading name in skincare.

A collective of skincare professionals, beauty fanatics and UGC beauty professional creators were utilised to communicate the unique benefits and differentiations of their Serum via the power of emotional testimonials, humour and entertaining, but insightful videos, all bearing strong call-to-actions.

We partnered with 97 creators to build powerful content. Some creators outlined optimal application techniques, and provided concise product reviews during their regular day in engaging narrative formats. Whilst some creators applied their makeup whilst having natural conversations with their children.

We found particular success when partnering credible dermatologist creators in our creator network that had proven to be successful on other campaigns also.

Incredible Results

We are successfully raising the awareness of the White Truffle Spray Serum, driving its position as a global skincare favorite and building strong connections across multiple markets, accumulating over 100M video so far
During our sentiment & emotional analysis, we discovered 73% of the influencer content comments encapsulated a sense of joy surrounding D'Alba & their products
Hundreds of influential creators have passionately showcased D’Alba’s White Truffle Spray Serum over the past several months
Our campaign achieved an extraordinary 9% engagement rate, shattering industry norms, whilst boosting sales by over 150%

Video Views per month

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Engagement rate

Creators per month

Increase in sales

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What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

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Relevant Case Studies

TIKTOK MARKETING CASE STUDY

The Jodel App Installs
TikTok Ads Campaign Case Study

The Jodel
App Install
TikTok Ads
Case Study

Our Paid Media Ad Experts generated 85,644 installs for Jodel, social media community app

OUR CLIENT

About Jodel

Jodel promptly links you with your nearby community. It presents a dynamic social media stream, brimming with updates, inquiries, gatherings, personal revelations, and humor. Jodel brings together the neighborhood surrounding you and equips you with the means to engage in all the experiences your city presents.

OUR CLIENT

About Jodel

We delivered a €2.29 CPI
and
85,644 installs for Jodel.

Jodel's Objectives

To achieve a CPI of between €1.79 – €2.24 for all markets (For the initial €8.3K budget, which we scaled to a €196K+ spend over 3-4 months)
To help scale Jodel’s presence across Germany, France and Sweden with TikTok advertising
To improve app user retention rates

Our TikTok Ads Solution

While fully managing the influencer marketing and performance marketing ads of Jodel, we identified over 60 perfectly-matched TikTok influencers in several key markets, and utilised spark ads to exceed the expectations of the Jodel team.

We achieved an incredible CPI, bearing in mind the scale of the campaign (with €2.29 CPI across the whole 3 – 4 month period and €196,521.46 spent). The original target was €1.79 – €2.24 for a €8.3K budget at the start.

"Excellent Results"

Our influencer and paid media team delivered an incredibly low CPI for Jodel!

Video Views

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Installs

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TikTok Micro-Influencers

CPI (Cost per install)

$ 0

Testimonials

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Testimonials

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Relevant Case Studies

Daily Burn Paid Social & Influencer Marketing Case Study

Chispa App – Influencer Marketing Case Study

Azar YouTube Influencer Marketing Case Study

Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

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INSTAGRAM AND TIKTOK MARKETING CASE STUDY

Tim Hortons
TikTok Campaign Case Study

Tim Hortons Influencer Marketing Campaign

Through the Power of Micro-Influencers, House of Marketers achieved over 807K views across TikTok and Instagram, significantly increasing Tim Horton's visibility during the festive season.

OUR CLIENT

About Tim Hortons

Tim Hortons is an iconic 59 year-old global coffeehouse and restaurant chain. They own well over 5,000 establishments across the word and generate a revenue of over $7 billion per year.

OUR CLIENT

About Tim Hortons

Tim Hortons is an iconic 59 year-old global coffeehouse and restaurant chain. They own well over 5,000 establishments across the word and generate a revenue of over $7 billion per year.

The Problem

Tim Hortons needed to spread the word of “Tim’s Daily Deals” & “Spin to Win” last Christmas in a brand influencer marketing campaign.

Target audience

Our Approach

Tim Hortons ensures that there is something for everyone. Our aim, as an agency was to cater to the communities that Tim Hortons are a part of, providing an experience and atmosphere that enhances each day. During this festive season, our goal was for everyone, without exception, to experience the warmth of Tim Hortons and find a compelling reason to smile.

We connected with 31 influencers across TikTok and Instagram and produced 61 assets to spread that festive cheer.

Incredible Results

Views

0 K

Tiktok Engagement

0 %

Likes

0 K

Instagram Engagement

0 %

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Our Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

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Relevant Case Studies

Zach Argyle

TIKTOK AND META MARKETING CASE STUDY

Hint App Influencer Marketing And Paid Social Case Study

Hint App TikTok Campaign Case Study

House of Marketers surpassed 1500+ new paying subscribers and 200k landing page views for the AI-driven Hint App.

OUR CLIENT

About Hint

Hint stands out as the premier astrology app globally, boasting more than 35 million downloads. It offers personalized astrological guidance, connecting users with dedicated astrologers available for weekday chats via the app. These professionals provide insights into birth charts, daily horoscopes, and how celestial placements influence individual personalities.

OUR CLIENT

About Hint

Hint stands out as the premier AI-built astrology app globally, boasting more than 35 million downloads. It offers personalized astrological guidance, connecting users with dedicated astrologers available for weekday chats via the app. These professionals provide insights into birth charts, daily horoscopes, and how celestial placements influence individual personalities.

The Problem

Hint wanted to increase subscription sales and revenue on Meta and TikTok. They also wanted to enhance brand awareness and engagement in the astrology market.

Target audience

Our Approach

Our influencer marketing specialists partnered with influencers that hand an association with dating, astrology or science in general, to showcase how the app works, and why they should utilise it.

Well-produced motion graphic content was also utilised to convert the target audience, and this worked incredibly well!

After producing the content, we utilized performance marketing ads to reach and convert millions of the target audience. The campaign demonstrated the power of influencer marketing and targeted paid ads in boosting brand awareness and sales, solidifying Hint App’s position in the astrology app space.

Incredible Results

Garnered more than 1,500 paying subscribers, indicating a strong resonance with the target audience and the effectiveness of the campaign.
The production of 16 engaging videos and well-proven TikTok ads paid strategies significantly enhanced Hint's noteriety in the astrology market.
Over 200,000 landing page views were achieved, demonstrating compelling offerings and a strong audience appeal.
Each new customer was acquired for just $30 CPA, showcasing exceptional efficiency in driving conversions.

Landing Page Videos

0 K+

Per new customer acquisition

$ 0

Purchase

0 +

Created videos

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

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Relevant Case Studies

Zach Argyle

TIKTOK MARKETING CASE STUDY

Ibiza Rocks TikTok Followers Case Study

House of Marketers made "Ibiza Rocks" a TikTok sensation, generating 40K TikTok followers with micro-influencers, turning Ibiza Rocks into a must-go destination during the summer.

OUR CLIENT

About Ibiza Rocks

Ibiza Rocks is a renowned music and hospitality brand based on the Spanish island of Ibiza. It’s famous for its vibrant atmosphere, live music events, and hosting renowned DJs and artists. The brand operates the Ibiza Rocks Hotel, a popular destination for tourists seeking a lively and entertaining experience on the island.

OUR CLIENT

About Ibiza Rocks

The Problem

They wanted to amplify the awareness of Ibiza Rocks among young adults and position the Ibiza Rocks TikTok business profile as a reference when searching for interesting Ibiza content.

Target audience

Our Approach

To make the Ibiza Rocks TikTok the hub for Ibiza lifestyle content, we assembled a team of young Influencers from the lifestyle and student niches, all selected based on their fun, exuberant personalities and sent them to Ibiza to stay at the Ibiza Rocks hotel and produce content.

Our campaign, known as #ThisIsIbiza was able to present the authentic connections between the restaurants, nightlife and general culture of Ibiza. The campaign built trust with Gen-Z and Millennials over the summer, and positioned the Ibiza Rocks hotel as the best, most fun hotel to go to, when staying in Ibiza.

Incredible Results

Ibiza Rocks' TikTok channel has seen an unprecedented surge, attaining over 40,000 new followers and significantly expanding its digital community.
Content has achieved over 5 million video impressions, enhancing the brand’s presence across digital landscapes.
Experiencing meteoric growth, the platform reports a steady 150% month-on-month increase in followers, setting new benchmarks for expansion.
Content on the platform enjoys a remarkable 12% engagement rate, fostering dynamic interactions and building strong connections with the audience.

0 %

Video Impressions

0 M+

MOM growth in followers.

0 %

No. of New Influencers

0 K+

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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