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Outdoor activities

TIKTOK MARKETING CASE STUDY

The Euroleague Basketball TikTok Follower-Boosting Campaign

The Euroleague Basketball TikTok Follower-Boosting Case Study

The Euroleague
Follower-Boosting
TikTok Creator
 Campaign

Our TikTok Influencer Marketing Experts generated 168,000 followers and 6.3M engagements whilst building the TikTok community for the Euroleague Basketball Association.

Euroleague logo
OUR CLIENT

About Euroleague Basketball

Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.

Euroleague logo
OUR CLIENT

About Euroleague Basketball

Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.

The Problem

 

Having seen how important TikTok was becoming as a platform, Euroleague wanted to start their own channel. However their first attempts were unsatisfactory as their engagement rate was low and follower growth was slow.

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Campaign Objectives

  • To grow the Euroleague’s TikTok’s account, improve the engagement rate and follower growth

Target audience

  • Regions: Europe (Spain, Italy, France, Greece) and US
  • Ages: 16 – 35

Our Organic TikTok Community-Building Solution

By capitalizing on TikTok trends we generated original content for Euroleague, whilst utilizing key individuals such as players, coaches or mascots. In doing so we developed an very engaging channel as we built their TikTok community.

The House of Marketers influencer partnership team focused on impactful, fun and educational content to drive growth of @Euroleague TikTok channel.

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Luke Doncic Euroleague
Greece 2009 Euroleague moment

Campaign Achievements

Our long-term partnership with the Euroleague has been very successful

  • 10% Month on Month growth in followers
  • Unique and effective strategy for boosting followers
  • Entertaining and effective content that's incredibly engaging
Followers
0 K
Engagement Rate
0 %
Video Views
0 M
Engagements
0 M
Client Review

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Francesca Salerno
Francesca Salerno

Digital Lead at Euroleague Basketball

Access LinkedIn Profile

Internet users on celebratory mood

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Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

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NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

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52 Bedford Row, London WC1R 4LR

INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Hover Air Drone Influencer Marketing Campaign

Hover Air Drone Influencer Marketing Campaign

How Hover Air partnered with us and went viral achieving over 30 million video views in the process!

OUR CLIENT

About Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls. 

 

Hover Air logo

OUR CLIENT

Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls. 

 

The Problem

Hover Air partnered with House of Marketers to launch a multi-market campaign promoting its flagship product, the Hover Air X1 drone. The goal was to drive awareness and high-intent interest for the drone.

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Target audience

  • Regions: US, UK, Canada, Germany, and Spain
  • Interests: Global, Tech-savvy consumers, Outdoor enthusiasts
  • Age range: 25–45

Our Approach

To drive awareness for the Hover Air X1, we have partnered with 227 influencers across five global markets so far, focusing on dynamic content that showcased real-life use—like palm take-offs, hands-free filming, and smooth landings. Despite weather challenges, we adapted with indoor content and Stories, maintaining strong output.

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Incredible Results

  • Massive Reach Achieved: Generated 30M+ total video views, with over 27.5M organic—catapulting Hover Air X1 into viral territory across five major markets.
  • Creator-Led Scale: Activated 227 creators worldwide, amplifying authentic product use through localized, engaging content.
  • Buzz That Stuck: Delivered a +129% uplift in organic views, showcasing how relatable storytelling sparks mass attention.
  • Boosted Value Added: 2.6M additional views from ad support pushed the drone even further into the spotlight, reinforcing campaign momentum.
Influencers
0
Boosted Views Value Added
0 M
Organic Views Improvement
0 %
Total Video Views
0 M

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

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TIKTOK MARKETING CASE STUDY

Ibiza Rocks TikTok Followers Case Study

Ibiza Rocks TikTok Followers Case Study

House of Marketers made "Ibiza Rocks" a TikTok sensation, generating 40K TikTok followers with micro-influencers, turning Ibiza Rocks into a must-go destination during the summer.

OUR CLIENT

About Ibiza Rocks

Ibiza Rocks is a renowned music and hospitality brand based on the Spanish island of Ibiza. It’s famous for its vibrant atmosphere, live music events, and hosting renowned DJs and artists. The brand operates the Ibiza Rocks Hotel, a popular destination for tourists seeking a lively and entertaining experience on the island.

Ibiza rocks logo

OUR CLIENT

About Ibiza Rocks

Ibiza Rocks is a renowned music and hospitality brand based on the Spanish island of Ibiza. It’s famous for its vibrant atmosphere, live music events, and hosting renowned DJs and artists. The brand operates the Ibiza Rocks Hotel, a popular destination for tourists seeking a lively and entertaining experience on the island.

The Problem

They wanted to amplify the awareness of Ibiza Rocks among young adults and position the Ibiza Rocks TikTok business profile as a reference when searching for interesting Ibiza content.

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Butternut Box Tiktok Images
Butternut Box Tiktok Images (3)
Butternut Box Tiktok Images (2)

Target audience

  • Region: UK
  • Age: 18+

Our Approach

To make the Ibiza Rocks TikTok the hub for Ibiza lifestyle content, we assembled a team of young Influencers from the lifestyle and student niches, all selected based on their fun, exuberant personalities and sent them to Ibiza to stay at the Ibiza Rocks hotel and produce content.

Our campaign, known as #ThisIsIbiza was able to present the authentic connections between the restaurants, nightlife and general culture of Ibiza. The campaign built trust with Gen-Z and Millennials over the summer, and positioned the Ibiza Rocks hotel as the best, most fun hotel to go to, when staying in Ibiza.

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Incredible Results

  • Ibiza Rocks' TikTok channel has seen an unprecedented surge, attaining over 40,000 new followers and significantly expanding its digital community.
  • Content has achieved over 5 million video impressions, enhancing the brand’s presence across digital landscapes.
  • Experiencing meteoric growth, the platform reports a steady 150% month-on-month increase in followers, setting new benchmarks for expansion.
  • Content on the platform enjoys a remarkable 12% engagement rate, fostering dynamic interactions and building strong connections with the audience.
ER
0 %
Video Impressions
0 M+
MOM growth in followers.
0 %
No. of New Influencers
0 K+

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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