PAID SOCIAL & UGC MARKETING CASE STUDY
PulsenmorePaid Social & UGC Awareness Campaign
Pulsenmore Multi-Market Paid Social Case Study
How we boosted awareness and community growth for Pulsenmore across 8 international markets — generating 11,551 new followers and 166,000 engaged video views across TikTok, Meta, and Instagram.
OUR CLIENT
Pulsenmore
Pulsenmore is a pioneering medtech company developing an at-home prenatal ultrasound device that enables expecting mothers to perform guided scans from home.
OUR CLIENT
Pulsenmore
Pulsenmore is a pioneering medtech company developing an at-home prenatal ultrasound device that enables expecting mothers to perform guided scans from home. The technology supports remote pregnancy monitoring and provides reassurance between clinical visits.
As Pulsenmore prepared to expand into new English-speaking regions, they needed a strong digital foundation to educate millennial mothers, build early trust, and grow a unified community across multiple international markets.
The Problem
Pulsenmore required immediate awareness and credibility in markets where very few people were familiar with the product category. Early challenges included:
Low baseline awareness across new markets
Audience hesitation around product safety, resulting in negative comments
Rapid ad fatigue on TikTok, unusual for typical UGC
Difficulty establishing an English-speaking community at scale
Pulsenmore needed a paid social approach capable of driving trust, education, engagement, and low-cost follower growth simultaneously.
Target audience
- Countries: United Kingdom, Ireland, Denmark, Sweden, Norway, Netherlands, Australia, New Zealand
- Gender: Female (Age Range: 20–45)
- Objective: Build an early-stage, trust-driven community of millennial mothers ahead of product availability
Our Approach
Pulsenmore partnered with House of Marketers to boost brand awareness and interest across eight key markets by collaborating with local tech influencers. The campaign drove 11,551 new followers, reached 3.8 million people, and generated 5.7 million total video views — including 166,404 high-intent engaged views that revealed the strongest UGC formats for future expansion.
Incredible Results
- The campaign generated 11,551 new followers across TikTok, Meta, and Instagram — establishing Pulsenmore’s first unified English-speaking community and strengthening visibility among millennial mothers.
- Our paid social strategy delivered 166,404 Engaged Video Views, and 143,388 Meta ThruPlays at under $0.01 per view
- Follower costs dropped to $0.93 across TikTok, Meta, and Instagram — proving that authentic, mother-led storytelling resonated strongest with Pulsenmore’s target audience.
- UGC videos emerged as top-tier evergreen assets, generating strong engagement, positive interactions, and consistent results across Meta placements.
Markets
0
Cost per follower / page like
$
0
Followers
0
Engaged Video Videos
0
%
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
INFLUENCER CASE STUDY
The IGG App Installs Campaign Case Study
The IGG App Installs Case Study
Our TikTok Marketing Agency teamed up with the leaders in RPG and strategy games to help boost their app downloads globally
OUR CLIENT
About The Lords Mobile App (by IGG)
Lord Mobile is an award-winning online multiplayer strategy game that was developed and published by IGG in 2016. On its release, Lords Mobile won the Google Play Awards for ‘Best Competitive Game’ and in 2017 it was nominated for ‘Best Multiplayer Game’.
OUR CLIENT
About The Lords Mobile App (by IGG)
Lord Mobile is an award-winning online multiplayer strategy game that was developed and published by IGG in 2016. On its release, Lords Mobile won the Google Play Awards for ‘Best Competitive Game’ and in 2017 it was nominated for ‘Best Multiplayer Game’.
We Drove 82,000 people to Install IGG's App
Campaign objective
They wanted to boost app downloads of the popular mobile app, Lords Mobile on both iOS and Android among UK-based 18-35 year old males.
Our Influencer Marketing Solution
Our team worked with carefully selected influencers to produce a collection engaging Instagram stories, TikTok content and powerful YouTube videos to encourage audiences to install the Lords Mobile app.
We then boosted the reach of the content with Facebook ads.
Our team members worked with the influencers every step of the way, showing the entire user journey and highlighting the incredible in-app gameplay.
Amazing Results
We drove thousands of people to download Lords Mobile app through our influencers.
- Carefully selected gaming influencers
- Powerful strategy for driving installs
- Quality, powerful content
Video Views
0
M
Engagements
0
K
Cost per install
$
0
App Installs
0
K
Testimonials
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Testimonials
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Contact Us
Work with the world's best TikTok Influencers and TikTok Ads Experts, today.
Please complete the form below and our team will contact you today to schedule a call.
INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY
Hover Air Drone Influencer Marketing Campaign
Hover Air Drone Influencer Marketing Campaign
How Hover Air partnered with us and went viral achieving over 30 million video views in the process!
OUR CLIENT
About Hover Air
Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls.
OUR CLIENT
Hover Air
Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls.
The Problem
Hover Air partnered with House of Marketers to launch a multi-market campaign promoting its flagship product, the Hover Air X1 drone. The goal was to drive awareness and high-intent interest for the drone.
Target audience
- Regions: US, UK, Canada, Germany, and Spain
- Interests: Global, Tech-savvy consumers, Outdoor enthusiasts
- Age range: 25–45
Our Approach
To drive awareness for the Hover Air X1, we have partnered with 227 influencers across five global markets so far, focusing on dynamic content that showcased real-life use—like palm take-offs, hands-free filming, and smooth landings. Despite weather challenges, we adapted with indoor content and Stories, maintaining strong output.
Incredible Results
- Massive Reach Achieved: Generated 30M+ total video views, with over 27.5M organic—catapulting Hover Air X1 into viral territory across five major markets.
- Creator-Led Scale: Activated 227 creators worldwide, amplifying authentic product use through localized, engaging content.
- Buzz That Stuck: Delivered a +129% uplift in organic views, showcasing how relatable storytelling sparks mass attention.
- Boosted Value Added: 2.6M additional views from ad support pushed the drone even further into the spotlight, reinforcing campaign momentum.
Influencers
0
Boosted Views Value Added
0
M
Organic Views Improvement
0
%
Total Video Views
0
M
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
TIKTOK & INSTAGRAM MARKETING CASE STUDY
McAfee Software Influencer Marketing Campaign
McAfee Software Marketing Case Study
Our influencer marketing specialists supercharged the brand uplift of McAfee, an anti-virus industry leader
OUR CLIENT
About McAfee
McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats.
OUR CLIENT
About McAfee
McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats. From scam detection to identity protection, McAfee makes cybersecurity simple, human, and trustworthy—so users can explore more, worry less, and stay one step ahead of cybercriminals.
The Problem
McAfee partnered with House of Marketers to raise awareness of its AI Text Scam Detector in the UK and Germany. The campaign tapped into key creator communities—including parents, grandparents, and digital protectors—to deliver humorous, relatable content that made cybersecurity accessible and memorable.
Target audience
- United Kingdom and Germany
- Adults aged 30–60+, families, and tech-cautious individuals at risk of text scams
Our Approach
We activated 23 creators across the UK and Germany, delivering 28 videos and 10 reposts. The strategy focused on relatable “protector” creators—parents and grandparents—who used humor, challenges, and real-life scenarios to highlight McAfee’s AI tool. TikTok outperformed Instagram, driving nearly 10x more views. This approach led to standout results, including a 125% uplift in consideration (UK) and a 33% boost in awareness (DE).
Incredible Results
- Massive Reach Achieved: Garnered over 7.4 million organic views, driving widespread visibility across the UK and Germany.
- Cost-Efficient Engagement: Delivered an impressive CPV of just £0.0075, maximizing ROI while scaling awareness.
- Curiosity Ignited: Achieved a +56% uplift in curiosity, proving the campaign successfully sparked interest and attention.
- Consumer Confidence Boost: Saw a +53% increase in consideration, with audiences more likely to explore and trust McAfee’s AI tool.
- Platform Performance Edge: TikTok content outperformed Instagram by nearly 10x, positioning short-form video as a dominant awareness driver.
Video Views
0
M
Creators
0
Recommendation Brand Uplift
0
%
Curiosity Brand Uplift
0
%
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
TIKTOK MARKETING CASE STUDY
Your Parking Space Automotive Influencer Campaign
Your Parking Space Automotive Influencer Campaign
We Skyrocketed the Revenue Per User of the Your Parking Space App by 57% Among Generation Z Users!
OUR CLIENT
About Your Parking Space
YourParkingSpace is a UK-based digital platform that connects drivers with available parking spaces, making it easy to find, book, and pay for parking in advance. Whether it’s hourly, daily, or monthly, users can secure spots in driveways, car parks, or commercial spaces across the UK—saving time, stress, and often money.
OUR CLIENT
About Your Parking Space
YourParkingSpace is a UK-based digital platform that connects drivers with available parking spaces, making it easy to find, book, and pay for parking in advance. Whether it’s hourly, daily, or monthly, users can secure spots in driveways, car parks, or commercial spaces across the UK—saving time, stress, and often money.The platform also enables individuals and businesses to monetize their unused parking spots, turning idle space into passive income. With a user-friendly app, flexible booking options, and a growing network of locations, YourParkingSpace is redefining how the UK parks—convenient, cashless, and connected.
The Problem
Your Parking Space partnered with us to position their marketplace app as the go-to solution for Gen Z and Millennial drivers. Through strategic influencer collaborations, we produced scroll-stopping content that fueled app downloads and built serious brand buzz. By tapping into authentic voices with strong audience trust, we boosted awareness, drove high-intent traffic, and made parking smarter, simpler, and more social.
Target audience
- Region: United Kingdom
- Age: 18-40
Our Approach
To accelerate app downloads for Your Parking Space, we launched a high-impact TikTok influencer campaign, powered by seasoned creators who truly understand the platform. By combining authentic storytelling with precise audience targeting, we delivered a 57% revenue lift from users aged 18–24, along with a 17% boost for the 25–34 audience segment—proving the power of creator-led campaigns.
Incredible Results
- Gen Z Revenue Growth: Precision-targeting led to a remarkable 57% surge of revenue per users among 18-24-year-olds.
- Impactful Partnerships: Strategic influencer collaborations drove app downloads, resulting in 19M impressions and 36k installs.
- Performance Metrics: With 210k+ clicks, our campaign significantly boosted Your Parking Space's app growth.
- Strategic Approach: Leveraged TikTok influencers, paid social ads and expert creative ideas to maximize app installs and in-app sales.
App Installs
0
K+
Clicks
0
K+
Impresssions
0
M+
Surge in revenue
0
%
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
INSTAGRAM INFLUENCER MARKETING CASE STUDY
EndocaMicro-Influencer Health & Beauty Case Study
Endoca Instagram Micro-Influencer Case Study
Learn How House of Marketers Skyrocketed the Sales of Holistic Wellness Brand, Endoca!
OUR CLIENT
About Endoca
Endoca stands at the forefront of healthcare reimbursement automation, empowering medical business offices and billing companies to efficiently gather the highest revenue in the shortest timeframe achievable.
OUR CLIENT
About Endoca
Endoca stands at the forefront of healthcare reimbursement automation, empowering medical business offices and billing companies to efficiently gather the highest revenue in the shortest timeframe achievable
The Problem
Endoca, a brand dedicated to holistic wellness, recognized the power of our expertise at House of Marketers and reached out to embark on a transformative Instagram campaign.
They wanted us to enhance their brand presence and position Endoca as the go-to solution for natural wellness, appealing to mothers, athletes, and young professionals.
Target audience
- Region: UK.
- Age: 18+
Our Approach
Our strategic approach to expanding Endoca’s reach was twofold. Firstly, we harnessed static posts to present Endoca as a trusted natural solution, emphasizing relaxation, post-workout recovery, and improved focus. Complementing these posts, With authentic IG Stories & Reels videos that shared personal experiences, forging deep emotional connections and inspiring viewers to explore Endoca further.
On our strategy & approach, we tailored key messages for each influencer category:
- Mothers Micro-Influencers, the focus was on well-being, natural remedies for stress, and moments of relaxation.
- Athlete Micro-Influencers emphasized recovery, performance, and soothing effects.
- Young Professional Micro-Influencers highlighted stress management, enhanced concentration, and peaceful mornings.
These key messages directed our influencer strategy, ensuring a targeted and effective campaign that resonated with our diverse audience.
Incredible Results
- Leveraging 10 on-brand Instagram/TikTok influencers, we reached and impacted a very niche market.
- Achieved an outstanding 9.50% engagement rate, demonstrating high audience interaction.
- Expanded market presence and brand awareness through strategic social media collaborations.
Instagram Infulencers
0
Engagement Rate
0
%
What Brands Love About Us
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
What Brands Love About Us
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
TIKTOK MARKETING CASE STUDY
Butternut Box TikTok Campaign Case Study
Butternut Box TikTok Campaign Case Study
House of Marketers boosted this dog food brand's engagement rate to 13.4% through extensive micro-influencer network and targeted strategies!
OUR CLIENT
About Butternut Box
Butternut Box is a fresh dog food subscription service. Their meals are healthy, hypoallergenic and delivered direct to the door of pet owners.
OUR CLIENT
About Butternut Box
Butternut Box is a fresh dog food subscription service. Their meals are healthy, hypoallergenic and delivered direct to the door of pet owners.
The Problem
The objective was to drive awareness of Butternut Box and spread the word of their unique freshly cooked, dog food delivery service. They tasked us with acquiring new subscribers for their dog food delivery subscription boxes.
Target audience
- Region: UK
- Age: 18+
Our Approach
To target Gen-Z and millennial audiences, we engaged them through their love of dogs to promote ButterNut Box. This campaign encouraged many users to start seeking higher quality dog food and products for their dogs rather than seeking the ordinary items they find in their supermarkets next to bin bags and other low value, low quality items.
Incredible Results
- Leveraged expansive network of 8 micro-influencers to maximize brand's exposure.
- Captured 3.4 million views, demonstrating the effectiveness of our targeted engagement strategies.
- Achieved a strong 13.4% engagement rate, reflecting high-quality interactions and audience interest.
- Exceeded target performance, outperforming the CPA by over 47% through our cost-effective marketing tactics.
Micro influencers
0
+
Beat CPA Target by
0
%+
Engagement rate
0
%
Video Views
0
M+
What Brands Love About Us
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
What Brands Love About Us
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
