Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
TikTok Introduces Group Chats and Custom Stickers
Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from
Rihanna’s Fenty Beauty Social Media Strategy Case Study
‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs
Instagram Upgrades Algorithm to Focus on ‘Views’ as the Primary Metric
Overview Instagram’s latest update prioritises “Views” as the main metric over follower counts and likes. The update aligns with a shift towards
How Mobile Game Influencers Turn Likes into Downloads (and Big Bucks!)
Are you looking to turn your mobile game into the next big hit? Traditional ads can easily get lost in the noise,
Instagram Shares Tips on How to Maximise Your Live Streams
Overview Instagram published a new guide to live streaming. Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features. House
TikTok Marketing for Beauty Brands: 7 Top Beauty Brands Marketing Analysis
Did you know, the beauty industry is on track to hit a jaw-dropping $758.4 billion by 2025? And guess what? TikTok is
Instagram Adds New Status for Creators Called “Open to Collaborating”
Overview Instagram introduced a new “Open to Collaborating” status in its Professional Dashboard. This status appears on profiles and in direct messages,
Instagram Shares Tips for Boosting Reels Performance
Overview Instagram shares new tips to enhance Reels performance via the Professional Dashboard. Key tips include creating strong hooks, relatable content, and
How We Scaled Awareness and Installs for a Leading European Beauty Booking App
From makeup tutorials to skincare routines, TikTok has become the go-to platform for beauty enthusiasts seeking inspiration and recommendations. Recognising the
How to Run a Google Ads Campaign for Your App [House of Marketers Guide]
Did you know that there are almost 50 thousand apps launched on Google store every month? And we are talking about the
Instagram New Algorithm Update Prioritises “Sends”
Overview Instagram is now prioritising “sends” — content shared directly via DMs — in its algorithm. Instagram’s head, Adam Mosseri, advises creators
Top 7 Beauty Brand Social Media Marketing Campaigns 2024
When it comes to utilising the power of social media, no other industry has thrived like the beauty and wellness sector. With
TikTok Launches New Support Program for Beauty Creators
Overview TikTok, launches a support program for emerging beauty creators called “The Catalysts” in collaboration with Estée Lauder’s New Incubation Ventures (NIV).
Here’s How Little Moons Mochi Conquered TikTok and the Freezer Aisle
Great products plus marketing leads to viral recognition. That’s how a simple dessert becomes a global sensation. Little Moons Mochi found its
This Strategy Helped An AI Image Generation App Generate 18,000+ Installs
We wouldn’t be wrong in saying that the world was unprepared for the incredible advancements AI has achieved with just a few
TikTok Launches TikTok Studio – A New Management Platform for Creators
Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app
Inigo Rivero joins the Influence Global Podcast, with Gordon Glenister
Running a Global Influencer Marketing Agency with Multi-Lingual Teams Listen as the House of Marketers Managing Director and Co-Founder, Inigo Rivero joins
TikTok is Testing Hour-Long Videos
Overview TikTok is testing the upload of 60-minute videos, currently available to a limited group of users. This follows the October 2023
TikTok Introduces Group Chats and Custom Stickers
Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from
Rihanna’s Fenty Beauty Social Media Strategy Case Study
‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs
Instagram Upgrades Algorithm to Focus on ‘Views’ as the Primary Metric
Overview Instagram’s latest update prioritises “Views” as the main metric over follower counts and likes. The update aligns with a shift towards
How Mobile Game Influencers Turn Likes into Downloads (and Big Bucks!)
Are you looking to turn your mobile game into the next big hit? Traditional ads can easily get lost in the noise,
Instagram Shares Tips on How to Maximise Your Live Streams
Overview Instagram published a new guide to live streaming. Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features. House
TikTok Marketing for Beauty Brands: 7 Top Beauty Brands Marketing Analysis
Did you know, the beauty industry is on track to hit a jaw-dropping $758.4 billion by 2025? And guess what? TikTok is
Instagram Adds New Status for Creators Called “Open to Collaborating”
Overview Instagram introduced a new “Open to Collaborating” status in its Professional Dashboard. This status appears on profiles and in direct messages,
Instagram Shares Tips for Boosting Reels Performance
Overview Instagram shares new tips to enhance Reels performance via the Professional Dashboard. Key tips include creating strong hooks, relatable content, and
How We Scaled Awareness and Installs for a Leading European Beauty Booking App
From makeup tutorials to skincare routines, TikTok has become the go-to platform for beauty enthusiasts seeking inspiration and recommendations. Recognising the
How to Run a Google Ads Campaign for Your App [House of Marketers Guide]
Did you know that there are almost 50 thousand apps launched on Google store every month? And we are talking about the
Instagram New Algorithm Update Prioritises “Sends”
Overview Instagram is now prioritising “sends” — content shared directly via DMs — in its algorithm. Instagram’s head, Adam Mosseri, advises creators
Top 7 Beauty Brand Social Media Marketing Campaigns 2024
When it comes to utilising the power of social media, no other industry has thrived like the beauty and wellness sector. With
TikTok Launches New Support Program for Beauty Creators
Overview TikTok, launches a support program for emerging beauty creators called “The Catalysts” in collaboration with Estée Lauder’s New Incubation Ventures (NIV).
Here’s How Little Moons Mochi Conquered TikTok and the Freezer Aisle
Great products plus marketing leads to viral recognition. That’s how a simple dessert becomes a global sensation. Little Moons Mochi found its
This Strategy Helped An AI Image Generation App Generate 18,000+ Installs
We wouldn’t be wrong in saying that the world was unprepared for the incredible advancements AI has achieved with just a few
TikTok Launches TikTok Studio – A New Management Platform for Creators
Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app
Inigo Rivero joins the Influence Global Podcast, with Gordon Glenister
Running a Global Influencer Marketing Agency with Multi-Lingual Teams Listen as the House of Marketers Managing Director and Co-Founder, Inigo Rivero joins
TikTok is Testing Hour-Long Videos
Overview TikTok is testing the upload of 60-minute videos, currently available to a limited group of users. This follows the October 2023
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