Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
TikTok Rolls Out Automated Ad Targeting Options
Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the
Instagram Launches ‘Best Practices’ Tips: What You Need to Know
Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical
TikTok Ads vs. Instagram Ads: Which Platform Delivers Better Results
When it comes to choosing between TikTok Ads and Instagram Ads, the decision isn’t as straightforward as it might seem. Both platforms
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively
How to do Social Media Influencer Marketing in 5 Simple Steps – Proven Strategy
Why sing your own praises when you can have someone else do it for you, often better than you ever could?
How our Micro-Influencer Campaign Led to 40K New Followers for a Hospitality Brand
The phrase “TikTok sensation” gets thrown around alot, but we turned a hospitality brand into a real TikTok phenomenon using the right
How Ulta Beauty Utilised Mobile App to Market Beauty Products
Ulta Beauty, a powerhouse in the beauty industry, has long been recognised for its expansive product offerings and customer-centric approach. Positioned alongside
Meta Shares Reels Marketing Tips in New Guide
Overview Meta released the 2024 Reels Performance Playbook packed with insights to help brands maximise their impact on their platforms. Meta’s “Reels
TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands
Overview TikTok released the 2024 TikTok holiday marketing guide packed with insights to help brands maximise their impact during the holiday season.
Shifting Social Media Algorithms Demand a New Approach From Marketers
In the world of social media, the only constant is change. Over the past quarter, significant algorithm updates on platforms like X
How ‘The Ordinary’ Uses Simple Social Influencer Strategy for Extraordinary Results
The Ordinary is a not-so-ordinary name in today’s skincare industry. They’re one of the leaders in the skincare arena with scientifically backed
Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights
Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes. The update aligns with Google’s broader
TikTok Introduces Group Chats and Custom Stickers
Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from
Rihanna’s Fenty Beauty Social Media Strategy Case Study
‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to
Instagram Upgrades Algorithm to Focus on ‘Views’ as the Primary Metric
Overview Instagram’s latest update prioritises “Views” as the main metric over follower counts and likes. The update aligns with a shift towards
Instagram Shares Tips on How to Maximise Your Live Streams
Overview Instagram published a new guide to live streaming. Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features. House
TikTok Marketing for Beauty Brands: 7 Top Beauty Brands Marketing Analysis
Did you know, the beauty industry is on track to hit a jaw-dropping $758.4 billion by 2025? And guess what? TikTok is
Instagram Adds New Status for Creators Called “Open to Collaborating”
Overview Instagram introduced a new “Open to Collaborating” status in its Professional Dashboard. This status appears on profiles and in direct messages,
TikTok Rolls Out Automated Ad Targeting Options
Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the
Instagram Launches ‘Best Practices’ Tips: What You Need to Know
Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical
TikTok Ads vs. Instagram Ads: Which Platform Delivers Better Results
When it comes to choosing between TikTok Ads and Instagram Ads, the decision isn’t as straightforward as it might seem. Both platforms
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively
How to do Social Media Influencer Marketing in 5 Simple Steps – Proven Strategy
Why sing your own praises when you can have someone else do it for you, often better than you ever could?
How our Micro-Influencer Campaign Led to 40K New Followers for a Hospitality Brand
The phrase “TikTok sensation” gets thrown around alot, but we turned a hospitality brand into a real TikTok phenomenon using the right
How Ulta Beauty Utilised Mobile App to Market Beauty Products
Ulta Beauty, a powerhouse in the beauty industry, has long been recognised for its expansive product offerings and customer-centric approach. Positioned alongside
Meta Shares Reels Marketing Tips in New Guide
Overview Meta released the 2024 Reels Performance Playbook packed with insights to help brands maximise their impact on their platforms. Meta’s “Reels
TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands
Overview TikTok released the 2024 TikTok holiday marketing guide packed with insights to help brands maximise their impact during the holiday season.
Shifting Social Media Algorithms Demand a New Approach From Marketers
In the world of social media, the only constant is change. Over the past quarter, significant algorithm updates on platforms like X
How ‘The Ordinary’ Uses Simple Social Influencer Strategy for Extraordinary Results
The Ordinary is a not-so-ordinary name in today’s skincare industry. They’re one of the leaders in the skincare arena with scientifically backed
Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights
Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes. The update aligns with Google’s broader
TikTok Introduces Group Chats and Custom Stickers
Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from
Rihanna’s Fenty Beauty Social Media Strategy Case Study
‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to
Instagram Upgrades Algorithm to Focus on ‘Views’ as the Primary Metric
Overview Instagram’s latest update prioritises “Views” as the main metric over follower counts and likes. The update aligns with a shift towards
Instagram Shares Tips on How to Maximise Your Live Streams
Overview Instagram published a new guide to live streaming. Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features. House
TikTok Marketing for Beauty Brands: 7 Top Beauty Brands Marketing Analysis
Did you know, the beauty industry is on track to hit a jaw-dropping $758.4 billion by 2025? And guess what? TikTok is
Instagram Adds New Status for Creators Called “Open to Collaborating”
Overview Instagram introduced a new “Open to Collaborating” status in its Professional Dashboard. This status appears on profiles and in direct messages,
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