Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
Instagram Shares Tips for Boosting Reels Performance
Overview Instagram shares new tips to enhance Reels performance via the Professional Dashboard. Key tips include creating strong hooks, relatable content, and
How We Scaled Awareness and Installs for a Leading European Beauty Booking App
From makeup tutorials to skincare routines, TikTok has become the go-to platform for beauty enthusiasts seeking inspiration and recommendations. Recognising the
How to Run a Google Ads Campaign for Your App [House of Marketers Guide]
Did you know that there are almost 50 thousand apps launched on Google store every month? And we are talking about the
Instagram New Algorithm Update Prioritises “Sends”
Overview Instagram is now prioritising “sends” — content shared directly via DMs — in its algorithm. Instagram’s head, Adam Mosseri, advises creators
Top 7 Beauty Brand Social Media Marketing Campaigns 2024
When it comes to utilising the power of social media, no other industry has thrived like the beauty and wellness sector. With
TikTok Launches New Support Program for Beauty Creators
Overview TikTok, launches a support program for emerging beauty creators called “The Catalysts” in collaboration with Estée Lauder’s New Incubation Ventures (NIV).
Here’s How Little Moons Mochi Conquered TikTok and the Freezer Aisle
Great products plus marketing leads to viral recognition. That’s how a simple dessert becomes a global sensation. Little Moons Mochi found its
This Strategy Helped An AI Image Generation App Generate 18,000+ Installs
We wouldn’t be wrong in saying that the world was unprepared for the incredible advancements AI has achieved with just a few
TikTok Launches TikTok Studio – A New Management Platform for Creators
Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app
Inigo Rivero joins the Influence Global Podcast, with Gordon Glenister
Running a Global Influencer Marketing Agency with Multi-Lingual Teams Listen as the House of Marketers Managing Director and Co-Founder, Inigo Rivero joins
TikTok is Testing Hour-Long Videos
Overview TikTok is testing the upload of 60-minute videos, currently available to a limited group of users. This follows the October 2023
We Helped A Social Community App Get 85,000 Installs at €2.29 CPI!
At House of Marketers, we specialise in turning influencer marketing campaigns across TikTok, Instagram, Facebook and YouTube into major success stories. Our
TikTok’s Latest Initiative Calls for AI Transparency
Overview TikTok introduces automatic labelling for AI-generated content (AIGC), enhancing transparency. Collaboration with the Coalition for Content Provenance and Authenticity (C2PA) and
How Gymshark Grew a £100M Business in 7 years with Influencers!
Valued at an astonishing £1 billion, Gymshark has revolutionised the fitness apparel industry! What began as an idea in a Birmingham student
Stop Duplicate Content: Go Viral with the TikTok Algorithm
What is the TikTok algorithm, and how do you utilise it fully to succeed on TikTok? Have you ever asked yourself this
Instagram Revamps Reels Algorithm to Boost ‘Original Content’
Overview Instagram’s new update will prioritise original over reposted content in Reels. Algorithms will reduce visibility for unoriginal content sharers leading to
How we Gained 2K Subscribers for Fintech App
Small businesses today are caught in a digital dilemma. On one hand, a TikTok marketing campaign presents an unparalleled opportunity to amplify
12 Ways to Effectively Leverage Digital Marketing for FinTech Brands
The FinTech industry, valued at approximately $226.76 billion, has experienced explosive growth, nearly doubling its global revenue since 2017. FinTech companies now
Instagram Shares Tips for Boosting Reels Performance
Overview Instagram shares new tips to enhance Reels performance via the Professional Dashboard. Key tips include creating strong hooks, relatable content, and
How We Scaled Awareness and Installs for a Leading European Beauty Booking App
From makeup tutorials to skincare routines, TikTok has become the go-to platform for beauty enthusiasts seeking inspiration and recommendations. Recognising the
How to Run a Google Ads Campaign for Your App [House of Marketers Guide]
Did you know that there are almost 50 thousand apps launched on Google store every month? And we are talking about the
Instagram New Algorithm Update Prioritises “Sends”
Overview Instagram is now prioritising “sends” — content shared directly via DMs — in its algorithm. Instagram’s head, Adam Mosseri, advises creators
Top 7 Beauty Brand Social Media Marketing Campaigns 2024
When it comes to utilising the power of social media, no other industry has thrived like the beauty and wellness sector. With
TikTok Launches New Support Program for Beauty Creators
Overview TikTok, launches a support program for emerging beauty creators called “The Catalysts” in collaboration with Estée Lauder’s New Incubation Ventures (NIV).
Here’s How Little Moons Mochi Conquered TikTok and the Freezer Aisle
Great products plus marketing leads to viral recognition. That’s how a simple dessert becomes a global sensation. Little Moons Mochi found its
This Strategy Helped An AI Image Generation App Generate 18,000+ Installs
We wouldn’t be wrong in saying that the world was unprepared for the incredible advancements AI has achieved with just a few
TikTok Launches TikTok Studio – A New Management Platform for Creators
Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app
Inigo Rivero joins the Influence Global Podcast, with Gordon Glenister
Running a Global Influencer Marketing Agency with Multi-Lingual Teams Listen as the House of Marketers Managing Director and Co-Founder, Inigo Rivero joins
TikTok is Testing Hour-Long Videos
Overview TikTok is testing the upload of 60-minute videos, currently available to a limited group of users. This follows the October 2023
We Helped A Social Community App Get 85,000 Installs at €2.29 CPI!
At House of Marketers, we specialise in turning influencer marketing campaigns across TikTok, Instagram, Facebook and YouTube into major success stories. Our
TikTok’s Latest Initiative Calls for AI Transparency
Overview TikTok introduces automatic labelling for AI-generated content (AIGC), enhancing transparency. Collaboration with the Coalition for Content Provenance and Authenticity (C2PA) and
How Gymshark Grew a £100M Business in 7 years with Influencers!
Valued at an astonishing £1 billion, Gymshark has revolutionised the fitness apparel industry! What began as an idea in a Birmingham student
Stop Duplicate Content: Go Viral with the TikTok Algorithm
What is the TikTok algorithm, and how do you utilise it fully to succeed on TikTok? Have you ever asked yourself this
Instagram Revamps Reels Algorithm to Boost ‘Original Content’
Overview Instagram’s new update will prioritise original over reposted content in Reels. Algorithms will reduce visibility for unoriginal content sharers leading to
How we Gained 2K Subscribers for Fintech App
Small businesses today are caught in a digital dilemma. On one hand, a TikTok marketing campaign presents an unparalleled opportunity to amplify
12 Ways to Effectively Leverage Digital Marketing for FinTech Brands
The FinTech industry, valued at approximately $226.76 billion, has experienced explosive growth, nearly doubling its global revenue since 2017. FinTech companies now
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