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INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

NN Insurance
Influencer & Paid Boosting Marketing Campaign

NN Insurance Influencer & Paid Media Boosting Campaign

How we made NN Insurance resonate with Gen Z and Millennials on TikTok and Instagram —6.9M views, +48% awareness, +44% favourability, and 34% more likely to recommend.

OUR CLIENT

About NN Insurance

NN Insurance is a leading international financial services company with a strong presence in the global insurance industry. With decades of expertise, NN is recognized for its financial strength, customer-centric approach, and innovative insurance solutions. Serving millions of customers across multiple countries, NN Insurance stands at the forefront of the industry, delivering trusted protection and long-term value through a wide range of comprehensive products.

OUR CLIENT

NN Insurance

Insurance Services:
Life Insurance, Health Insurance, Disability Insurance, Pension Plans, Investment-Linked Insurance, Savings Insurance, Group Employee Benefits, Corporate Risk Solutions, and Retirement Planning.

The Problem

NN Insurance faced low brand recognition and limited emotional connection among audiences in Romania, Poland, and Greece—markets where insurance is often seen as complex or impersonal. To overcome this, the brand needed a multi-market influencer campaign that could simplify the message, build trust, and spark curiosity among Gen Z and Millennials through culturally relevant, relatable content.

Target audience

Our Approach

Through strategic partnerships with 15 influencers and 2 UGC creators, we transformed complex insurance topics into engaging, easy-to-digest content—powerfully positioning NN Group as a trustworthy, customer-first brand for anyone seeking insurance solutions.

Incredible Results

Trust & Recommendation Lifted: Brand favourability rose 44% and recommendations rose 34%, showing stronger trust and willingness to share the brand instead of other competitors.
Brand Loyalty & Preference Gained: Word-of-mouth jumped 28% and brand preference increased 24%, boosting NN’s position over key insurance competitors.
Strong Market Reach: 6.9M views from 31 videos generated major awareness in target regions, making insurance more approachable.
Creator-Led Content: 17 influencers + 2 UGC creators delivered relatable videos, earning 325K UGC views and 8K site visits.

Markets

Brand Favourability Increase

0 %+

Customer Recommendations Increase

0 %+

Video Views

0 M

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Relevant Case Studies

INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Pantum Printers
Influencer & Paid Media Boosting Campaign

Pantum Printers Influencer & Paid Media Boosting Campaign

How we boosted the awareness of Pantum's printer products across 7 countries

OUR CLIENT

About Pantum

Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.

OUR CLIENT

Pantum

The Problem

Pantum desired to raise their level of brand awareness, consumer trust, and curiosity across the Middle East and Africa regions —prompting the need for a multi-market influencer campaign to shift perception and build engagement.

Target audience

Our Approach

Pantum partnered with House of Marketers to boost brand awareness and interest across seven key markets by collaborating with local tech influencers. The campaign highlighted Pantum’s printer range through regionally tailored content, strengthening its position as a credible player in the tech space.

Incredible Results

Breakthrough Reach Across Key Markets: Generated 3.63 million organic views, driving powerful brand visibility and positioning Pantum as a standout player across MENA and Africa.
Content Overdelivery: Exceeded production goals with 30% more video content than planned—boosting platform presence and engagement frequency.
Amplified Awareness: Secured 1.31 million additional boosted views, extending visibility through cost-effective paid support.
Trust Elevated: Achieved a +53% increase in brand favorability, reflecting stronger consumer confidence in Pantum’s quality and innovation.
Curiosity Sparked: Delivered a +58% uplift in curiosity, with audiences showing greater interest in exploring Pantum’s printer range.

Markets

Boosted Views Free Value Added

0 M

Videos

Organic Video Videos

0 M

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Relevant Case Studies

INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Hover Air Drone Influencer Marketing Campaign

How Hover Air partnered with us and went viral achieving over 30 million video views in the process!

OUR CLIENT

About Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls.

OUR CLIENT

Hover Air

The Problem

Hover Air partnered with House of Marketers to launch a multi-market campaign promoting its flagship product, the Hover Air X1 drone. The goal was to drive awareness and high-intent interest for the drone.

Target audience

Our Approach

To drive awareness for the Hover Air X1, we have partnered with 227 influencers across five global markets so far, focusing on dynamic content that showcased real-life use—like palm take-offs, hands-free filming, and smooth landings. Despite weather challenges, we adapted with indoor content and Stories, maintaining strong output.

Incredible Results

Massive Reach Achieved: Generated 30M+ total video views, with over 27.5M organic—catapulting Hover Air X1 into viral territory across five major markets.
Creator-Led Scale: Activated 227 creators worldwide, amplifying authentic product use through localized, engaging content.
Buzz That Stuck: Delivered a +129% uplift in organic views, showcasing how relatable storytelling sparks mass attention.
Boosted Value Added: 2.6M additional views from ad support pushed the drone even further into the spotlight, reinforcing campaign momentum.

Influencers

Boosted Views Value Added

0 M

Organic Views Improvement

0 %

Total Video Views

0 M

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Relevant Case Studies

TIKTOK & INSTAGRAM MARKETING CASE STUDY

McAfee Software Influencer Marketing Campaign

McAfee Software Marketing Case Study

Our influencer marketing specialists supercharged the brand uplift of McAfee, an anti-virus industry leader

OUR CLIENT

About McAfee

OUR CLIENT

About McAfee

McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats. From scam detection to identity protection, McAfee makes cybersecurity simple, human, and trustworthy—so users can explore more, worry less, and stay one step ahead of cybercriminals.

The Problem

McAfee partnered with House of Marketers to raise awareness of its AI Text Scam Detector in the UK and Germany. The campaign tapped into key creator communities—including parents, grandparents, and digital protectors—to deliver humorous, relatable content that made cybersecurity accessible and memorable.

Target audience

Our Approach

We activated 23 creators across the UK and Germany, delivering 28 videos and 10 reposts. The strategy focused on relatable “protector” creators—parents and grandparents—who used humor, challenges, and real-life scenarios to highlight McAfee’s AI tool. TikTok outperformed Instagram, driving nearly 10x more views. This approach led to standout results, including a 125% uplift in consideration (UK) and a 33% boost in awareness (DE).

Incredible Results

Massive Reach Achieved: Garnered over 7.4 million organic views, driving widespread visibility across the UK and Germany.
Cost-Efficient Engagement: Delivered an impressive CPV of just £0.0075, maximizing ROI while scaling awareness.
Curiosity Ignited: Achieved a +56% uplift in curiosity, proving the campaign successfully sparked interest and attention.
Consumer Confidence Boost: Saw a +53% increase in consideration, with audiences more likely to explore and trust McAfee’s AI tool.
Platform Performance Edge: TikTok content outperformed Instagram by nearly 10x, positioning short-form video as a dominant awareness driver.

Video Views

0 M

Creators

Recommendation Brand Uplift

0 %

Curiosity Brand Uplift

0 %

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Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Your Parking Space Automotive Influencer Campaign

We Skyrocketed the Revenue Per User of the Your Parking Space App by 57%
Among Generation Z Users!

OUR CLIENT

About Your Parking Space

OUR CLIENT

About Your Parking Space

YourParkingSpace is a UK-based digital platform that connects drivers with available parking spaces, making it easy to find, book, and pay for parking in advance. Whether it’s hourly, daily, or monthly, users can secure spots in driveways, car parks, or commercial spaces across the UK—saving time, stress, and often money.The platform also enables individuals and businesses to monetize their unused parking spots, turning idle space into passive income. With a user-friendly app, flexible booking options, and a growing network of locations, YourParkingSpace is redefining how the UK parks—convenient, cashless, and connected.

The Problem

Your Parking Space partnered with us to position their marketplace app as the go-to solution for Gen Z and Millennial drivers. Through strategic influencer collaborations, we produced scroll-stopping content that fueled app downloads and built serious brand buzz. By tapping into authentic voices with strong audience trust, we boosted awareness, drove high-intent traffic, and made parking smarter, simpler, and more social.

Target audience

Our Approach

To accelerate app downloads for Your Parking Space, we launched a high-impact TikTok influencer campaign, powered by seasoned creators who truly understand the platform. By combining authentic storytelling with precise audience targeting, we delivered a 57% revenue lift from users aged 18–24, along with a 17% boost for the 25–34 audience segment—proving the power of creator-led campaigns.

Incredible Results

Gen Z Revenue Growth: Precision-targeting led to a remarkable 57% surge of revenue per users among 18-24-year-olds.
Impactful Partnerships: Strategic influencer collaborations drove app downloads, resulting in 19M impressions and 36k installs.
Performance Metrics: With 210k+ clicks, our campaign significantly boosted Your Parking Space's app growth.
Strategic Approach: Leveraged TikTok influencers, paid social ads and expert creative ideas to maximize app installs and in-app sales.

App Installs

0 K+

Clicks

0 K+

Impresssions

0 M+

Surge in revenue

0 %

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Relevant Case Studies

TIKTOK INFLUENCER CASE STUDY

Biodance Beauty Skincare
Campaign Case Study

Biodance Beauty Skincare Campaign Case Study

How We Smoothly Positioned Skincare Brand, BioDance as the Go-To Brand for the Dance Community by Leveraging TikTok Creators, and Successfully Launching their New Skincare Products!

OUR CLIENT

About Biodance

Biodance is a skin care brand. Their product range includes a collagen hydrogel mask that tightens, deeply hydrates, and minimizes pores for smooth, plump skin. Made from 34g of serum, it becomes transparent as it penetrates deep layers, enhancing elasticity and reducing wrinkles. The product has been formulated with Oligo-hyaluronic acid and probiotics, it’s hypoallergenic and free of 19 harmful ingredients.

OUR CLIENT

About Biodance

The Problem

House of Marketers were handed the challenge of elevating Biodance’s visibility and community engagement in a unique way that would really help Biodance stand out in a growingly crowded collagen mask market.

Attracting a diverse audience of millennials and generation Z was an objective we were tasked with.

Target audience

Our Approach

Biodance really needed to differentiate from the competition, and this led us to really hyper-target a very specific community; dancing and performance art enthusiasts. The strategy involved leveraging TikTok, a platform known its high engagement levels within the dance and performing arts communities.

Top creators belonging to these communities were then partnered, and the campaign’s core was to create and share captivating content that reflects the essence of Biodance, including performances, behind-the-scenes peeks, and interactive live sessions. Other creatives presented the morning routine of the creators, demonstrating how to apply the collagen mask, whilst highlighting the unique benefits of the product.

Using a very targeted and customised approach led us to leave an outstanding impression on the target market, bringing Biodance to the palms and tips of everybody’s hands within the TikTok dance community; boosting Biodance’s TikTok community by an incredible 10,000 followers.

Incredible Results

People reached

0 M+

Engagement rate

0 %

Creators

Increase in TikTok followers

0 %

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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Relevant Case Studies

TIKTOK MARKETING CASE STUDY

The Jodel App Installs
TikTok Ads Campaign Case Study

The Jodel
App Install
TikTok Ads
Case Study

Our Paid Media Ad Experts generated 85,644 installs for Jodel, social media community app

OUR CLIENT

About Jodel

Jodel promptly links you with your nearby community. It presents a dynamic social media stream, brimming with updates, inquiries, gatherings, personal revelations, and humor. Jodel brings together the neighborhood surrounding you and equips you with the means to engage in all the experiences your city presents.

OUR CLIENT

About Jodel

We delivered a €2.29 CPI
and
85,644 installs for Jodel.

Jodel's Objectives

To achieve a CPI of between €1.79 – €2.24 for all markets (For the initial €8.3K budget, which we scaled to a €196K+ spend over 3-4 months)
To help scale Jodel’s presence across Germany, France and Sweden with TikTok advertising
To improve app user retention rates

Our TikTok Ads Solution

While fully managing the influencer marketing and performance marketing ads of Jodel, we identified over 60 perfectly-matched TikTok influencers in several key markets, and utilised spark ads to exceed the expectations of the Jodel team.

We achieved an incredible CPI, bearing in mind the scale of the campaign (with €2.29 CPI across the whole 3 – 4 month period and €196,521.46 spent). The original target was €1.79 – €2.24 for a €8.3K budget at the start.

"Excellent Results"

Our influencer and paid media team delivered an incredibly low CPI for Jodel!

Video Views

0 M

Installs

0 K

TikTok Micro-Influencers

CPI (Cost per install)

$ 0

Testimonials

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Testimonials

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Relevant Case Studies

Jodel App TikTok Influencer Case Study

Azar YouTube Influencer Marketing Case Study

Chispa App – Influencer Marketing Case Study

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YOUTUBE MARKETING CASE STUDY

AZAR YouTube
Influencer Marketing
Case Study

How did Azar drive app downloads and registrations among 18-24-year-olds in the UK through influencer marketing in Europe?

OUR CLIENT

About AZAR

Azar is a mobile app that facilitates video chats between people, enabling them to connect with millions of other users worldwide in real-time. It randomly pairs users for video conversations, offering an element of surprise in each interaction.

OUR CLIENT

About AZAR

The Problem

AZAR wanted to generate industry buzz, and brand awareness from TikTok users in Europe. They assigned us with the task of increasing the number of downloads and account registrations for Azar.

Target audience

Our Approach

Azar contacted House of Marketers as they were struggling to find large numbers of influencers with the agency they were working with previously.

By working with House of Marketer’s well organised and efficient team, Azar was able to reach a significant audience and consistently find influencers that suited their brand and appealed to their target audience, leading to several successful campaigns.

Incredible Results

Organic Video Views

0 .7M+

Videos

YouTube Influencers

Comments

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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Relevant Case Studies

Zach Argyle

INSTAGRAM AND TIKTOK MARKETING CASE STUDY

Tim Hortons
TikTok Campaign Case Study

Tim Hortons Influencer Marketing Campaign

Through the Power of Micro-Influencers, House of Marketers achieved over 807K views across TikTok and Instagram, significantly increasing Tim Horton's visibility during the festive season.

OUR CLIENT

About Tim Hortons

Tim Hortons is an iconic 59 year-old global coffeehouse and restaurant chain. They own well over 5,000 establishments across the word and generate a revenue of over $7 billion per year.

OUR CLIENT

About Tim Hortons

Tim Hortons is an iconic 59 year-old global coffeehouse and restaurant chain. They own well over 5,000 establishments across the word and generate a revenue of over $7 billion per year.

The Problem

Tim Hortons needed to spread the word of “Tim’s Daily Deals” & “Spin to Win” last Christmas in a brand influencer marketing campaign.

Target audience

Our Approach

Tim Hortons ensures that there is something for everyone. Our aim, as an agency was to cater to the communities that Tim Hortons are a part of, providing an experience and atmosphere that enhances each day. During this festive season, our goal was for everyone, without exception, to experience the warmth of Tim Hortons and find a compelling reason to smile.

We connected with 31 influencers across TikTok and Instagram and produced 61 assets to spread that festive cheer.

Incredible Results

Views

0 K

Tiktok Engagement

0 %

Likes

0 K

Instagram Engagement

0 %

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Our Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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