Micro-Influencer Marketing Strategy: The Only Guide You’ll Ever Need
Truth be told, attention doesn’t live with the blue-check celebrities anymore. Micro-influencer marketing strategy is the reason brands with smaller budgets […]
![How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]](https://houseofmarketers.com/wp-content/uploads/2024/05/CeraVe-Case-study.webp)
How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]
Who created CeraVe, and how did it turn into one of Gen Z’s favorite skincare brands? The story begins in 2005 when […]
NIVEA’s Use of TikTok and UGC to Reinvent Itself for a Skincare-Savvy Audience
When you think of NIVEA, you probably picture a blue tin, a familiar scent, and a no-fuss moisturiser you’ve seen on drugstore […]
How StarFace Turned Skincare Into an Internet Sensation For Gen Z Audiences
The idea that a face pimple patch sticker brand could reach $90 million in revenue might sound like a miracle. But the […]
How Peloton Turned UGC and Community into its Greatest Growth Engine
You’ve seen the bike. You’ve heard the name. Maybe you’ve even taken a class. Before Peloton became shorthand for home workouts, the […]
Top 25 Food Influencers in the U.S. Helping Brands Sell Out Stock
Even legacy brands are shifting their budgets toward influencer marketing, recognising it as a driver of growth & not just a trend. […]
How TirTir Used TikTok to Achieve Viral Success: K-Beauty Case Study
Crafting a campaign that garners 117.2 million total views is no small feat. But that is exactly what K-beauty brand TirTir accomplished […]
How TikTok is Helping Korean Cosmetics Brands Dominate Social Media
Imagine posting a 15-second video on TikTok, and within hours, it’s sold out worldwide. That’s how powerful TikTok’s reach is—and this is […]
How our Micro-Influencer Campaign Led to 40K New Followers for a Hospitality Brand
The phrase “TikTok sensation” gets thrown around alot, but we turned a hospitality brand into a real TikTok phenomenon using the […]
How Ulta Beauty Utilised Mobile App to Market Beauty Products
Ulta Beauty, a powerhouse in the beauty industry, has long been recognised for its expansive product offerings and customer-centric approach. Positioned alongside […]
How ‘The Ordinary’ Uses Simple Social Influencer Strategy for Extraordinary Results
The Ordinary is a not-so-ordinary name in today’s skincare industry. They’re one of the leaders in the skincare arena with scientifically backed […]
Rihanna’s Fenty Beauty Social Media Strategy Case Study
‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to […]
Top 7 Beauty Brand Social Media Marketing Campaigns 2024
When it comes to utilising the power of social media, no other industry has thrived like the beauty and wellness sector. With […]
Elf Case Study: TikTok Marketing Lessons For Beauty Brands
Dances, songs and memes are a few types of videos that go viral on TikTok. But have you ever wondered how […]
Here’s How Little Moons Mochi Conquered TikTok and the Freezer Aisle
Great products plus marketing leads to viral recognition. That’s how a simple dessert becomes a global sensation. Little Moons Mochi found its […]
How Gymshark Grew a £100M Business in 7 years with Influencers!
Valued at an astonishing £1 billion, Gymshark has revolutionised the fitness apparel industry! What began as an idea in a Birmingham student […]
How we Gained 2K Subscribers for Fintech App
Small businesses today are caught in a digital dilemma. On one hand, a TikTok marketing campaign presents an unparalleled opportunity to amplify […]
12 Ways to Effectively Leverage Digital Marketing for FinTech Brands
The FinTech industry, valued at approximately $226.76 billion, has experienced explosive growth, nearly doubling its global revenue since 2017. FinTech companies now […]
Top 7 Successful Fintech Marketing Campaigns (Real-Life Examples)
Fintech companies operate in an intensely competitive landscape, competing not only with each other but also with established financial institutions. Afterall, finding […]
Influencer Marketing Brief Template
Want to get started with TikTok Influencer Marketing? To run a successful campaign, no matter how big or small, clarity and direction […]
How TikTok turns Business Owners and Founders into Millionaire Entrepreneurs
Who wants to be a millionaire? All of us, probably. But most small business owners and startup founders probably hope that one […]
7 Top User Generated Content Examples For Brands
There are so many different ways to produce powerful content and build your brand on social media platforms like TikTok. One way […]
TikTok Advertising Agency – How it works
As the saying goes, there are many ways to skin a cat. The same can be said about marketing on TikTok. As […]
Advertising On TikTok – Top UK and USA TikTok Brand Examples
TikTok has taken the social media world by storm. The short-form, video-sharing app has become a global phenomenon with users spending an […]
6 TikTok Campaign Examples by House of Marketers
Unless you’ve been living under a rock, you’ve heard about how insanely popular TikTok has become. The short-form video sharing platform took […]
13 Small Business TikTok Marketing Strategies To Increase App Installs
If you’re a small business, there’s a good chance you’re looking for creative ways to get your app installed. TikTok can be […]
7 Best TikTok Ads of 2022 (and 2023) So Far
We’re in 2023 now, and we’ve decided to look at some of the best TikTok ads across 2022 and 2023. With over […]
40 TikTok Ideas to Boost Your Business
Every TikTok business idea is not always going to be successful. Every piece of content is not going to make noise and […]
Top 9 TikTok App Install Campaigns Ranked
TikTokers form the most engaged social media users online. The majority of TikTokers fall into the younger millennial and generation Z tech-savvy […]
17 Best Brands on TikTok (Examples): 2023 Content Strategy Inspiration
TikTok marketing has rapidly become the hotspot for social media marketing. Since its rise to prominence in 2020, brands have been experimenting […]
Bumble Boosts Installs 5X with TikTok Marketing
Bumble TikTok Marketing Strategy Revealed For some, TikTok is a place to catch those new connections, meet new friends and develop and […]
Top 21 TikTok Advertising Examples by Brands (Must-see content)
Top 21 TikTok Advertising Examples to inspire your company’s next TikTok campaign TikTok has seen an upsurge in popularity over the last […]