Meta’s Affiliate Program, Reels Product Tagging, & One-Tap Checkout Explained for Marketers
Meta has recently dropped a cluster of changes that will shape in-app e-commerce and take it to the next level. Meta is […]
Meta’s “Ad” Label Swap and Original Content Push is Affecting Influencer Marketing Campaigns
Meta has recently come out with two new updates in its ecosystem. Firstly, Meta is taking crediting original creators very seriously. Secondly, […]
How Meta’s 2026 AI Updates Are Reshaping Advertising, Content, and Discovery
Over the last two years, Meta has been integrating AI across every part of its ecosystem. Meta’s goal is to make […]
TikTok Announces End of Custom Identity Ads in 2026
TikTok is preparing to fully remove its Custom Identity option from Ads Manager in early 2026. This change will require all advertisers […]
What is Social Search: How TikTok, Instagram & YouTube Are Rewriting the Marketing Funnel
Over the past year, social platforms have quietly rolled out changes that should make every marketer rethink how discovery actually works. TikTok’s […]
Unlocking Q5 on TikTok: How Smart+ and Lower Competition Drive Better Results
Overview Q5 is far more user engagement than most marketers realise and how lower competition can help maximise performance. How TikTok’s Smart+ […]
TikTok Is Pushing for Creator-Led Marketing in 2026
Overview TikTok is doubling down on influencer partnerships, as creator-led content now consistently outperforms traditional ads. The update adds stronger data and […]
Meta Shares New Performance Tips for Reels Ahead of 2026
Overview Meta analysed brand Reels with Toluna to identify the creative patterns most likely to land in the top 20% for […]
Meta Expands Content Protection to Safeguard Original Reels
Overview Meta launches new Content Protection for creators, a system that automatically detects when a creator’s Reel is reposted across Facebook or […]
TikTok’s New Holiday Hub Helps Brands Turn Festive Trends Into Sales
Overview TikTok rolls out a seasonal hub to help brands make TikTok-ready content and ride the holiday shopping wave. Discusses TikTok […]
Instagram Adds Competitive Insights for Professional Accounts
Overview: Instagram introduces Competitive Insights to help marketers compare their performance with other similar profiles. Marketers can select up to 10 competitor […]
TikTok Deal to Be Signed Off This Week: Reports from White House
U.S. Treasury Secretary Scott Bessent says all details for TikTok’s sell-off have been “ironed out,” with leaders expected to finalise the agreement […]
Meta Releases 2025 Festive Season Guide Highlighting AI, Reels, and Data-Driven Sales
Overview Meta has published its 2025 Festive Season Guide, sharing how brands can prepare for peak shopping months using automation, first-party data, […]
Instagram Adds Downloadable Creator Account Summaries
Overview: Instagram has announced a new feature: downloadable performance summaries of content creators. This is designed to make brand collaborations easier, […]
TikTok Rolls Out Content Insights Update: What Marketers Need to Know
Overview TikTok launches Content Insights within creator analytics, giving brands trend data to guide content ideation. Different from Creator Search Insights by […]
TikTok Ban Update: U.S. Sell-Off Deal, Algorithm Lease & EU Data Centers (September 2025 Update)
Overview President Trump has signed a fourth executive order delaying the TikTok ban until December 16, 2025. ByteDance will lease the […]
Meta Announces New Reels and Threads Ad Options for 2025
Overview: Meta has announced some new ad options at its annual Brand Building Summit Reels Trending Ads lets brands appear alongside […]
TikTok Is Turning Search Into a Marketing Growth Engine
Overview: TikTok is evolving into a search destination where users look for ideas, inspiration, and trusted perspectives, not just answers. Search […]
Instagram Adds Reels Linking for Multipart Short-form Content
Overview Instagram recent update lets Creators link Reels together. Advertisers can now build multipart stories, tutorials, or campaigns that audiences can follow […]
Meta Rolls Out New Web Dashboard & Performance Metrics with Expanded Insights
Overview Meta refreshes its Professional Dashboard for web, giving creators desktop access to performance insights and monetization tools. Performance […]
Instagram Adds Audience Growth Tracking and Reels Engagement Data to Insights
Overview Instagram introduces new performance metrics, giving creators and marketers micro-level guidance on audience engagement. These updates sharpen engagement measurement across Reels, […]
Facebook & YouTube Crack Down on Unoriginal Content
Overview New algorithm update cracks down on reposted material and aims to reward authentic creators Clarification on what classifies as original […]
Latest News Suggests TikTok to Launch US-Only App Soon
Overview TikTok is building a U.S.-exclusive version of the app to bypass the issues it’s facing in the USA. Slated for release […]
YouTube Opens the Doors to Smarter Brand-Creator Partnerships
Overview: YouTube is making it easier for brands to discover the right creators and for creators to land more lucrative deals. […]
Major Brands Are Shifting Budgets Towards Influencer Marketing
Overview Influencer-led content is now a top priority for advertisers in 2025 Learn about how big brands plan on using influencer marketing […]
Creative Optimisation in 2025: Meta’s Top Tips for Smarter Ads
Overview Meta shares ad tips based on 1M+ ad creatives statistics. New insights reveal how emotional storytelling, AI tools, and creative variety […]
Trump May Grant TikTok Yet Another Extension
Overview President Trump might issue a third executive order to delay TikTok’s sell-off requirement, keeping the app live in the U.S. past […]
Google Launches AI Mode, Deep Search, and Virtual Try-Ons in Massive I/O 2025 Rollout
Overview Google is reimagining how users browse, buy, and connect with its latest updates. Update features AI-powered product discovery and automated checkout, […]
Meta Will Enable Advertisers to Test Experimental AI Features
Overview Meta’s new Early Release program brings generative AI tools straight to marketers before the public sees them. Learn about how to […]
Instagram Announces New Messaging and Visual Updates: What You Need to Know
Overview In the new Instagram update, Users can read audio messages in DMs when sound is off or unavailable. Allows longer voice […]
TikTok Ownership Talks Resume as U.S. Eases China Tariffs
Overview U.S. announces tariff reduction on Chinese imports, easing trade tensions. Trade de-escalation may revive stalled TikTok ownership talks between the U.S. […]
Meta’s 2025 Ad Updates: Adding Smarter Tools for Creators, Brands & Video Campaigns
Overview Meta is testing ad placements alongside the most popular Reels to help brands align with real-time trends and conversations. New tools […]
Meta Provides Guidance for Advertisers to boost performance
Overview Meta shares five key advertising tips following its Q1 2025 earnings call to help brands improve ad results. Meta releases a […]
Instagram Launches ‘Blend’ Reels Sharing Feature
Overview: Instagram launches new Blends Reels feature. A new Reels-sharing feature that creates a shared feed between users or groups based on […]
TikTok Negotiation, US-China Trade Fallout & its Implications for Marketers
Overview Trump’s reintroduced tariffs on Chinese trade have caused China to reject the proposed TikTok deal, further complicating negotiations. Instagram is making […]
Inside Scoop on AI Doll Trend
Overview The AI doll Trend in a nutshell and its importance for marketers and businesses. House of Marketers insights for businesses and […]
Instagram’s Growth Strategy for 2025 by Instagram Chief
Overview Instagram’s Chief shares tips on Instagram Growth Tips about How to Grow Your Profile in 2025 House of Marketers’ breakdown of […]
Big Changes for Instagram Reels: Longer Videos & a Smarter Algorithm
Overview Instagram expands reels time to 3 Minutes. Algorithm changes introduced earlier last year are now implemented completely. Instagram Offers practical advice […]
Leverage Major Events on TikTok with Tentpole Marketing
Overview TikTok’s new research report highlights how brands can leverage tentpole event marketing to maximise engagement. Tentpole marketing is a strategy of […]
TikTok Ban Update: Trump Says TikTok Deal ‘Coming Soon’
Overview Only 25 days remain for TikTok to finalise a U.S. sell-off deal under the current extension. Oracle Emerges as the Leading […]
Instagram Adds Text-Only Testimonials to Partnership Ads
Overview Instagram Launches Text-Only Testimonials to Partnership Ads These are bite-sized endorsements that appear directly in the comments, allowing creators to share […]
Meta Expands Control Over Ad Placements for Marketers
Overview Meta’s new update gives advertisers more control over where their ads appear across Meta. This update includes features like expanded transparency, […]
Meta’s New ‘Breakthrough Bonus Program’ – Lifeline for Influencers Amid TikTok’s Uncertain Future
Overview Meta Launches Breakthrough Bonus Program for influencers, in case TikTok’s fate takes a turn for the worse. Meta is making the […]