From 10,000 to 300,000 creators: Inigo Rivero on what Unilever’s pivot means for every brand
Unilever just moved 50% of their ad budget toward influencer marketing, scaling from 10,000 to 300,000 influencers in two years. For […]
5 Predictions That Will Reshape Influencer Marketing in 2026
Over the past year, something important has shifted. Creator-led content has started to outperform traditional brand ads at scale, not just in […]
What is Social Search: How TikTok, Instagram & YouTube Are Rewriting the Marketing Funnel
Over the past year, social platforms have quietly rolled out changes that should make every marketer rethink how discovery actually works. TikTok’s […]
The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)
“Influencers have become essential to modern campaigns, not just as amplifiers but as architects of public opinion,” says Inigo Rivero, founder […]
Shifting Social Media Algorithms Demand a New Approach From Marketers
In the world of social media, the only constant is change. Over the past quarter, significant algorithm updates on platforms like X […]