Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
Micro vs Macro Influencers: Which is better for Brands in 2026?
Do you put all your campaign spend on one macro influencer…or instead take your chance with multiple micro influencers instead? This situation
Staples Baddie Marketing Case Study: What UGC Can Do That Expensive Campaigns Cannot
“Why can’t we do something like this?” We all have this conversation in our marketing group after sending a TikTok link of
How Chili’s Influencer Marketing Strategy Drove 11% of its Total Revenue
Heritage brands are facing a conundrum in today’s social media age. On one hand, they have decades of cultural memory and operational
TikTok Streaming Ads & New Title Launch: New Ad Types for Entertainment Marketers
TikTok has recently launched two new ad formats i.e, Streaming Ads and New Title Launch, across Europe for entertainment marketers. This update
Highlighting TikTok’s Art and Science of Authenticity Report’s Major Influencer Marketing Insights
Overview TikTok’s whitepaper reports that creator-led content is increasingly influencing trust, consideration, and purchasing behaviour across the Asia Pacific. Audiences are responding
How K-Beauty Brands Win in Western Markets: 5 Lessons From £4M in Influencer Spend
Not long ago, a K-beauty product going viral on TikTok followed a predictable arc. A creator would hold up a serum,
Meta is Using AI in Creator Discovery inside the Creator Marketplace
Meta has released a new set of updates to its Creator Marketplace. This update builds on changes Meta began rolling out in
How Meta’s 2026 AI Updates Are Reshaping Advertising, Content, and Discovery
Over the last two years, Meta has been integrating AI across every part of its ecosystem. Meta’s goal is to make
Protected: House of Marketers Turns Beauty of Joseon Into the #1 Bestselling Sunscreen Brand
There is no excerpt because this is a protected post.
Protected: House of Marketers Drives 23M+ Views for LG H&H’s K-Beauty Brands on TikTok
There is no excerpt because this is a protected post.
TikTok Avoids U.S. Shutdown With New Compliance Structure
Overview TikTok’s U.S. operations are now formally secured allowing the platform to continue operating in its largest market. Data, governance, and
Micro-Influencer Marketing Stats: Engagement, ROI & Platform Benchmarks
Most marketers agree that micro-influencers work. Far fewer can explain how well, where, or under what conditions they work best. Micro-influencer
Protected: House of Marketers Drives 2x Sales for COSRX Through K-Beauty TikTok Influencer Campaign
There is no excerpt because this is a protected post.
How to Measure Influencer Marketing ROI
Summary Influencer marketing ROI measures the business value generated by creator campaigns compared to total campaign cost, including direct sales and
TikTok SEO Explained: How to Boost Visibility and Grow Audience on TikTok
Summary: How to Drive TikTok Views with Social SEO TikTok SEO is intent-driven, not trend-driven. To rank on TikTok, you should
30+ Best TikTok Marketing Agencies in the USA (2026)
TikTok is a powerhouse platform reshaping how brands connect with consumers. And despite recent controversies regarding the potential TikTok ban, we’re extremely
27+ Best Social Media Marketing Agencies in Atlanta (2026)
From viral TikTok and Instagram campaigns to ROI-driven ad strategies, Atlanta is home to some of the most dynamic social media marketing
25+ Top Marketing Agencies in DENVER (2026)
You know social media matters, but figuring out who to trust with your content online? That’s the hard part! With every agency
Micro vs Macro Influencers: Which is better for Brands in 2026?
Do you put all your campaign spend on one macro influencer…or instead take your chance with multiple micro influencers instead? This situation
Staples Baddie Marketing Case Study: What UGC Can Do That Expensive Campaigns Cannot
“Why can’t we do something like this?” We all have this conversation in our marketing group after sending a TikTok link of
How Chili’s Influencer Marketing Strategy Drove 11% of its Total Revenue
Heritage brands are facing a conundrum in today’s social media age. On one hand, they have decades of cultural memory and operational
TikTok Streaming Ads & New Title Launch: New Ad Types for Entertainment Marketers
TikTok has recently launched two new ad formats i.e, Streaming Ads and New Title Launch, across Europe for entertainment marketers. This update
Highlighting TikTok’s Art and Science of Authenticity Report’s Major Influencer Marketing Insights
Overview TikTok’s whitepaper reports that creator-led content is increasingly influencing trust, consideration, and purchasing behaviour across the Asia Pacific. Audiences are responding
How K-Beauty Brands Win in Western Markets: 5 Lessons From £4M in Influencer Spend
Not long ago, a K-beauty product going viral on TikTok followed a predictable arc. A creator would hold up a serum,
Meta is Using AI in Creator Discovery inside the Creator Marketplace
Meta has released a new set of updates to its Creator Marketplace. This update builds on changes Meta began rolling out in
How Meta’s 2026 AI Updates Are Reshaping Advertising, Content, and Discovery
Over the last two years, Meta has been integrating AI across every part of its ecosystem. Meta’s goal is to make
Protected: House of Marketers Turns Beauty of Joseon Into the #1 Bestselling Sunscreen Brand
There is no excerpt because this is a protected post.
Protected: House of Marketers Drives 23M+ Views for LG H&H’s K-Beauty Brands on TikTok
There is no excerpt because this is a protected post.
TikTok Avoids U.S. Shutdown With New Compliance Structure
Overview TikTok’s U.S. operations are now formally secured allowing the platform to continue operating in its largest market. Data, governance, and
Micro-Influencer Marketing Stats: Engagement, ROI & Platform Benchmarks
Most marketers agree that micro-influencers work. Far fewer can explain how well, where, or under what conditions they work best. Micro-influencer
Protected: House of Marketers Drives 2x Sales for COSRX Through K-Beauty TikTok Influencer Campaign
There is no excerpt because this is a protected post.
How to Measure Influencer Marketing ROI
Summary Influencer marketing ROI measures the business value generated by creator campaigns compared to total campaign cost, including direct sales and
TikTok SEO Explained: How to Boost Visibility and Grow Audience on TikTok
Summary: How to Drive TikTok Views with Social SEO TikTok SEO is intent-driven, not trend-driven. To rank on TikTok, you should
30+ Best TikTok Marketing Agencies in the USA (2026)
TikTok is a powerhouse platform reshaping how brands connect with consumers. And despite recent controversies regarding the potential TikTok ban, we’re extremely
27+ Best Social Media Marketing Agencies in Atlanta (2026)
From viral TikTok and Instagram campaigns to ROI-driven ad strategies, Atlanta is home to some of the most dynamic social media marketing
25+ Top Marketing Agencies in DENVER (2026)
You know social media matters, but figuring out who to trust with your content online? That’s the hard part! With every agency
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