You can hire an agency that delivers exactly what it promised and still regret the decision.
Millions of views offer little reassurance when your brief was to acquire customers. Beautiful videos leave work unfinished when nobody has agreed who will run the campaign. The expensive mistake is choosing an agency whose strongest evidence answers the wrong question.
Campaign results you can verify are the only defensible starting point for a “best agency” claim. Every agency below is tied to a named campaign, with figures checked against the linked published source. That verifies what was reported; it is not an independent audit of campaign data. Where results span platforms or partners, we say so.
House of Marketers publishes this guide and appears first. The shortlist covers different jobs: creator campaigns, production, paid acquisition, account growth and live commerce. Read for the outcome you need to defend, not the largest number on the page.
Our Methodology
Campaign results you can verify are the only defensible starting point for a “best agency” claim. Every agency below is tied to a named campaign, with figures checked against the linked published source. That verifies what was reported; it is not an independent audit of campaign data. Where results span platforms or partners, we say so.
Quick Overview
| # | Agency | HoM Score | Best for | Location |
|---|---|---|---|---|
| 1 | House of Marketers | 5.0/5 | Brands buying creator campaigns and paid amplification together | London, UK; US-market campaign experience |
| 2 | Ubiquitous | 4.4/5 | Brands investing in recurring specialist-creator campaigns | Los Angeles, California |
| 3 | MOMENTiQ | 4.2/5 | Brands committing to TikTok Shop and LIVE operations | Los Angeles, California |
| 4 | HireInfluence | 4.0/5 | Retail brands coordinating a creator-led launch | Austin, Los Angeles and New York |
| 5 | Reach Agency | 4.0/5 | Consumer and entertainment brands buying a campaign concept | Los Angeles, California |
| 6 | Client Accelerators | 3.8/5 | Businesses that sell through leads and appointments | Westfield, New Jersey; Augusta, Georgia |
| 7 | Uppercase Brands | 3.5/5 | Hospitality and experience brands measured on bookings | New York, New York |
| 8 | VaynerMedia | 3.5/5 | Brands funding ongoing creative and community work | US offices including New York and Los Angeles |
| 9 | The Social Standard | 3.4/5 | Products whose value becomes clearer when people see them in use | Santa Monica, California |
| 10 | Muses | 3.3/5 | App and software teams that need frequent product demonstrations | San Francisco, California |
| 11 | Airtraffic | 3.2/5 | Mobile and app teams that need more creative to test | Southern California production studio |
| 12 | GASSED | 2.5/5 | Consumer brands testing creative and conversion together | San Marcos, California |
1. House of Marketers
HelloFresh needed lower customer acquisition costs. Our TikTok marketing agency built its program around 200–300 food and lifestyle creators each month, integrating the product into their usual routines. Our published HelloFresh results report 500+ monthly promo-code sales, approximately five million monthly video views and a 30% average reduction in acquisition cost against other social platforms across several markets. These are international results, including Canada, the UK and Australia.
For a directly relevant US example, consider Oriental Trading. Teachers, parents and creative families demonstrated products through creator partnerships, gifting and TikTok Shop activity. The campaign delivered 11.1 million video views across 73 videos from 39 influencers, with a 2.95% engagement rate. Different creator groups served different jobs: reaching the audience, showing the products and supporting shopping.
Our McAfee campaign tackled product explanation. Twenty-three creators used family situations, humor and demonstrations to introduce scam-detection software. The UK and Germany program recorded 7.4 million organic views at a reported £0.0075 cost per view across TikTok and Instagram. Alongside creator campaigns, we offer paid TikTok management.
Key Services
- TikTok creator sourcing and campaign management
- Creator content production
- TikTok paid-ad management and optimization
- Organic TikTok profile management
- Campaign reporting
House of Marketers’ Unique Edge?
Product education with a paid-distribution plan
Our Beauty of Joseon work combines beauty creators, dermatologists, educational content and paid amplification across the US and UK. For products that need explaining, the attraction is practical: commission a useful demonstration with a plan to distribute it beyond the original creator post.
Who is House of Marketers Best For?
Brands buying creator campaigns and paid amplification together
Beauty, consumer-product and app teams that need both. Request the proposed US audience, creator selection, usage-rights period and reporting plan. Have influencer services and paid-social management priced separately so fees, production and media spend remain visible.
2. Ubiquitous
How do you keep a specialist audience interested without making every post another product pitch?
Ubiquitous’ Zilla case study, published in May 2024, describes seven TikTok campaign waves over a year, alternating education and traffic objectives for the reptile-care brand. It reports 58,826 paid clicks and an $11 campaign CPM, against a target below $13. The final traffic-focused wave produced more than 38,000 paid clicks.
Reptile-owning creators demonstrated the products, and usage rights allowed their videos to be amplified through Spark Ads. Its TikTok offering covers strategy, selection, briefing, execution and reporting. The case supports a recurring creator-and-paid-traffic program; it does not establish incremental sales.
Key Services
- TikTok campaign planning
- Creator selection and custom briefs
- Campaign execution
- Performance reporting and testing roadmaps
Ubiquitous’ Unique Edge?
A specialist audience does not need the same pitch every time
Zilla’s repeated waves gave the team opportunities to change the balance between education and promotion. That is a useful model when subject knowledge matters and a one-off creator post cannot do every job in the campaign.
Who is Ubiquitous Best For?
Brands investing in recurring specialist-creator campaigns
Businesses where category knowledge and repeated creator relationships matter. Ask how the agency identifies your customer community and chooses content for further investment. Keep organic results and paid distribution separate in the report.
3. MOMENTiQ
MOMENTiQ’s cases address the work that continues after a creator video goes live: running the shop.
For RAW, the agency reports more than $1.4 million in gross merchandise value and 49,200 orders from January to June 2026. Affiliate recruitment, recurring brand livestreams, merchandising and promotions worked across several buying paths. Creator content accounted for 49% of reported GMV; seller content and Shop & Search accounted for the rest.
For Coop, MOMENTiQ reports more than $100,000 in monthly TikTok LIVE GMV within 90 days, supported by daily streams, offers and a stated $130-a-day advertising budget. These are sales-volume results. Neither GMV nor the advertising budget tells you the program’s profit.
Key Services
- TikTok Shop management
- LIVE production
- Affiliate outreach and creator campaigns
- Product seeding and content strategy
- TikTok advertising
MOMENTiQ’s Unique Edge?
Someone has to run tomorrow’s livestream, too
Its Shop service combines affiliate outreach, creator content, LIVE production and advertising. Evaluate who will schedule hosts, coordinate offers and manage the product assortment after launch.
Who is MOMENTiQ Best For?
Brands committing to TikTok Shop and LIVE operations
Product businesses that need a recurring Shop program. Assign responsibility for inventory coordination, samples, affiliate commissions and customer-service escalation. Request GMV alongside refunds and program costs so the commercial review goes beyond gross sales.
4. HireInfluence
For a retail brand, “Where can I buy it?” should not be the unanswered question at the end of a creator video.
HireInfluence’s Ricola Throat Balm campaign used 18 creators, several rounds of lifestyle content and a custom MikMak link directing viewers to retailers. It reports 26 million impressions, 62,500 clicks and a 13.17% engagement rate across Instagram and TikTok. Those are combined-platform results, not TikTok totals.
HireInfluence’s managed services cover talent sourcing, production, amplification and reporting.
Key Services
- Influencer strategy and talent sourcing
- Managed creator campaigns
- Content production
- Paid-media management and amplification
- Campaign analytics
HireInfluence’s Unique Edge?
Retail destinations built into the creator campaign
The Ricola work plans for someone who wants to buy after watching. For a brand sold through several stores, retailer links make that next step explicit. The reported clicks do not establish completed purchases.
Who is HireInfluence Best For?
Retail brands coordinating a creator-led launch
Teams that need casting, production and distribution managed together. Establish which retailers the links will serve, what click data you will receive and whether purchase reporting is available. Do not leave that conversation until the results meeting.
5. Reach Agency
A pizza campaign needs a reason to be watched. Reach made that reason a song.
For DiGiorno Rising Crust, Kyle Exum created an original track and video; seven other creators interpreted the sound. Reach reports 220 million views, an 11.5% engagement rate and a 22.2% view-through rate for the TikTok campaign.
The idea gave the creators a shared theme without requiring identical videos. For an awareness brief, examine the viewing and engagement measures alongside the headline view count. Reach’s services include creator strategy, casting, production and community management.
Key Services
- Creator strategy, casting and contracting
- In-house content production
- Organic and paid-social creative
- Community and channel management
- Entertainment and licensing support
Reach Agency’s Unique Edge?
One recognizable idea, room for different interpretations
Creator coordination, production and entertainment services sit within its scope. For a music- or participation-led launch, assess whether the central concept can stay recognizable while giving each creator enough freedom to make it their own.
Who is Reach Agency Best For?
Consumer and entertainment brands buying a campaign concept
Teams that need the idea developed as well as the content produced. Discuss product fit, approval deadlines and music rights. Confirm whether the proposal includes media buying; creative made for paid distribution does not necessarily include running the ads.
6. Client Accelerators
Cheap leads get expensive when your sales team spends its day disqualifying them.
Client Accelerators reports $324,279.50 in TikTok-generated revenue for Douglas James. Its coaching case study links to a breakdown placing that total in Q1 2023. The work connected creative and conversion campaigns to lead qualification and booked sales calls, using Hyros tracking to follow the journey.
For a high-ticket business, that is a more relevant conversation than cost per lead alone. The TikTok ads service covers creative, copy, media buying, optimization and reporting.
Key Services
- TikTok ad creative and copy
- Media buying
- Campaign optimization
- Performance dashboards and reporting
Client Accelerators’ Unique Edge?
Following the lead into the sales process
Qualification and booking are part of the Douglas James work. Establish where your prospects drop out between clicking, qualifying, attending a call and buying.
Who is Client Accelerators Best For?
Businesses that sell through leads and appointments
Coaching, education and other high-ticket businesses with an established sales process. Request reporting that connects qualified leads to attended appointments and completed sales. Your sales team’s experience should agree with the agency’s dashboard.
7. Uppercase Brands
Uppercase’s most useful result here is a sellout.
Its Resident case study, set against New York’s reopening in 2021, reports that a TikTok influencer video reached 508,000 views and sold a month’s event inventory within days. For a dining business, that is a concrete commercial outcome to investigate. The case does not disclose ticket volume or the sales-attribution method.
Uppercase’s wider Resident work included influencer sourcing, shot lists, editing and paid-social audience testing. The creative task was to show the dining experience through a guest’s perspective, giving prospective customers a clearer picture of what they were booking.
Key Services
- Influencer sourcing and campaign planning
- Creator briefs and shot lists
- Content editing and ad production
- Paid-social audience and creative testing
Uppercase Brands’ Unique Edge?
Show the experience before asking for the booking
Uppercase’s broader offering covers creator content and paid social. Use the Resident example to ask how your videos will convey the setting and experience, rather than merely list what is included.
Who is Uppercase Brands Best For?
Hospitality and experience brands measured on bookings
Businesses selling visits, events or experiences. Agree how reservations will be tracked, how much inventory is available and which content can keep running after an event sells out. A successful campaign needs somewhere to send the next customer.
8. VaynerMedia
MUG Root Beer’s audience comments became material for the next piece of creative.
VaynerMedia’s case study, published in October 2025, reports more than one billion social impressions and 500,000 additional followers in the first quarter of its work. Those totals span TikTok and Instagram, not TikTok alone.
The US awareness program used MUG’s Dog mascot, meme formats and audience responses to sustain an ongoing social presence. VaynerMedia’s TikTok services connect organic creative and cultural insight with paid media. The case is relevant to buyers commissioning an ongoing brand presence, rather than a single creator campaign.
Key Services
- Cultural insight and strategy
- Ongoing TikTok creative
- Organic community activity
- Paid-media services
VaynerMedia’s Unique Edge?
The comments can become the next creative brief
MUG’s approach depends on community managers and content makers working closely enough to respond while a conversation is still relevant. Evaluate your own approval process alongside the agency’s creative work: who would be allowed to act on an audience response?
Who is VaynerMedia Best For?
Brands funding ongoing creative and community work
Teams integrating TikTok into a broader marketing operation. Name the people responsible for daily community decisions, define what requires brand approval and establish how audience feedback reaches the paid-media team.
9. The Social Standard
First, show people an effect they want to create. Then show them how.
That was the structure behind The Social Standard’s AdobeVideo campaign. Creators demonstrated effects made with Premiere Pro and After Effects, then explained them through screen-recorded tutorials. The agency reports taking the TikTok account from zero to 485,000 followers, 100 million views and more than two million engagements in nine months.
The case documents creative direction, influencer partnerships and community management around a repeatable product-education format. Its services also include production and paid media.
Key Services
- Influencer campaign management
- In-house content production
- Creative direction
- Paid-media services
- Community management, demonstrated in the AdobeVideo case
The Social Standard’s Unique Edge?
The demonstration creates a reason to watch the tutorial
Adobe’s two-part format connects entertainment to instruction: viewers see the finished effect before learning the steps. For tools and software, it is a more concrete creative model to evaluate than a promise to make “engaging content.”
Who is The Social Standard Best For?
Products whose value becomes clearer when people see them in use
Software, tools and other demonstration-friendly products. Request a recent category example, then specify whether the engagement covers creator distribution, reusable assets, paid amplification and community work.
10. Muses
An app can be easy to use and difficult to explain in a feed. Muses approaches that problem through repeated creator demonstrations.
Its published client examples report more than 16 million views in one quarter and a 3.8% click-through rate for Gamma. For Granola, it reports a $1.78 program-wide cost per thousand impressions (CPM) and 4.5 million views for the top-performing video. The cards do not separate results by platform.
Muses’ UGC program spans TikTok, Instagram Reels and YouTube Shorts, testing hooks, formats and calls to action through frequent publishing. The evidence supports a discussion about viewing efficiency and traffic. It does not establish how many viewers became active users.
Key Services
- Creator recruitment and briefing
- Short-form UGC campaign management
- Content-format testing
- Campus ambassador programs
- Sampling, events and campus content
Muses’ Unique Edge?
Repeated demonstrations, with a separate campus option
App teams can test different reasons to try a product. Muses also offers campus programs, including Lucky Energy work, for US student sampling or events. Include that work only when students are your intended customers.
Who is Muses Best For?
App and software teams that need frequent product demonstrations
Teams seeking a steady supply of creator content to test. Connect campaign reporting to your own sign-up and activation data. The question worth answering is which demonstrations bring in people who actually use the product.
11. Airtraffic
Already have the strategy? You may need a production partner, not another team rewriting the brief.
Airtraffic is credited with TikTok supporting content in Pokémon GO’s Ultra Beast Arrival campaign. The August–November 2022 global program, with activations in Los Angeles and London, added 198,000 TikTok followers, a 40% increase. That belongs to the whole campaign. The credits establish Airtraffic’s contribution, not sole responsibility for the growth.
Its social-video service draws a useful boundary: the studio handles scripts, casting, filming and editing; the client retains brand strategy.
Key Services
- Video concepts and scriptwriting
- Talent casting and filming
- UGC-style and animated ad creative
- Editing and recurring social-video production
Airtraffic’s Unique Edge?
Production without handing over the strategy
Recurring talent and content-calendar coordination are part of the production model. Assess whether it can deliver the volume and variety your existing acquisition plan requires.
Who is Airtraffic Best For?
Mobile and app teams that need more creative to test
Teams with an acquisition plan but insufficient production capacity. Name the owner of publishing, campaign uploads, media buying and performance analysis before signing. Buying finished videos does not automatically buy campaign management.
12. GASSED
GASSED’s ONNIT work gives paid-media buyers something specific to interrogate: which creative choices improved acquisition?
TikTok’s Alpha Brain case study reports a 13% reduction in cost per acquisition for Carousel Ads and a 17% click-through rate for Display Cards, discussing performance in Q3 2023. These are format-specific results, not account-wide averages.
The campaign combined creator-style videos and product reviews with conversion optimization and format testing. GASSED’s offering also includes an in-house studio and landing-page development. That expands the brief beyond what happens before the click.
Key Services
- Ad concepts and talent sourcing
- Filming and editing creator-style ads
- Paid-media management
- Landing-page development and testing
GASSED’s Unique Edge?
The landing page is part of the assignment
A buyer can put ad production and the destination page under the same scope. When clicks fail to become purchases, ask the team to explain whether it would change the message, the media or the page, and how it would test that diagnosis.
Who is GASSED Best For?
Consumer brands testing creative and conversion together
Teams that need recurring production alongside paid-media and landing-page work. Request a TikTok-specific example separating those contributions. Agree how many new concepts you are buying; multiple edits of one idea are not multiple ideas.
How to Pick Your TikTok Marketing Agency
Give every shortlisted agency the same brief: US audience, product, primary objective, launch date, deliverables and the budget for fees, production, creators and media. Otherwise, you are comparing answers to different questions.
Ask for the campaign closest to your problem, not the biggest logo in the deck. Get the dates, market, channel mix and measurement method. Establish who did the work and who would do yours. Name the approver, confirm your account and reporting access, and agree what happens when content misses the brief.
For creator campaigns, verify US audience composition and category fit. A creator’s address is not an audience strategy. Set usage rights, editing permissions and duration before production begins.
For paid media, agree how reporting will reconcile with your business records. For Shop, account for commissions, samples, livestream production and refunds. An agency’s service menu is not a statement of what your fee includes.
Need creator campaigns and paid TikTok distribution together? Request a proposal from House of Marketers and ask us to explain the scope against your brief.
Get your free proposal
Frequently Asked Questions
Comparable minimum fees have not been verified across this shortlist. Get an itemized quote for strategy, creators, production, content rights, management and advertising spend. For TikTok Shop, include commissions, samples, shipping, LIVE production and any revenue-based agency fee. Compare the cost of the work you need, not two retainers with different inclusions.
Ask for separate milestones for planning, production, launch, testing and evaluation. The right review period depends on the objective and budget; there is no verified common timeline across these providers. An early burst of views may answer an awareness question. It does not establish sustained sales.
Start with the work your team cannot cover. Loomly supports publishing, Birch supports ad automation, and Lolly supports intelligence and creator-program workflows. JoinBrands is a creator marketplace with a documented TikTok Shop workflow. Glewee offers self-service software and managed campaigns.
Software can suit a team that already owns strategy and execution. Confirm whether the purchase gives you tool access or people accountable for doing the work. A subscription price is not an agency retainer.
Yes. TikTok’s Spark Ads format allows a creator’s organic post to run as an ad with authorization. Agree the authorization period and intended use before launch.
Check the audio separately. TikTok directs businesses to its Commercial Music Library for commercial content and advises obtaining appropriate licenses for other sounds. Permission to promote a post should not be treated as blanket music clearance.
Use the outcome in the brief: awareness, qualified inquiries, purchases, app activity or Shop sales. Agree the reporting sources and comparison periods, and separate organic from paid activity. Confirm the click- and view-based attribution windows, which affect the conversions TikTok counts, and reconcile platform reporting with your records. Decide what success means before anyone has a result to present.
No. This is a shortlist for US buyers, including international providers with US-market work. House of Marketers lists a London address and documents campaigns targeting the US. Confirm the proposed team’s location, working hours and relevant audience experience. A US office alone does not answer those questions.
