Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
The Ultimate Marketing Strategy for Subscription-Based Companies
The subscription model is booming, and it’s no surprise why. By 2028, the global subscription e-commerce market is expected to reach an
Google Implements AI Upgrades for Shopping Ads
Overview Google’s new AI update provides AI-generated shopping briefs, dynamic AR filters, personalised shopping feed, and price comparison tools This update will
TikTok Rolls Out Automated Ad Targeting Options
Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the
Meta Shares Reel Ads Tips in New Guide
Overview Meta introduces a new guide to help brands optimise Reels ads for the holiday season. This guide will include reel ads
6 Social Media Tips Every Subscription Brand Should Know
The subscription economy is skyrocketing, with predictions showing it could hit $1.5 trillion by 2025. Moreover, digital subscription companies already have a
Instagram Launches ‘Best Practices’ Tips: What You Need to Know
Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical
TikTok Ads vs. Instagram Ads: Which Platform Delivers Better Results
When it comes to choosing between TikTok Ads and Instagram Ads, the decision isn’t as straightforward as it might seem. Both platforms
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively
How to do Social Media Influencer Marketing in 5 Simple Steps – Proven Strategy
Why sing your own praises when you can have someone else do it for you—even better than you could? It’s no secret
Meta Introduces New Tools for Advertisers Ahead of Holidays
Overview Meta Introduced new ad tools to help businesses reach customers with targeted holiday messages, integrating AI for optimised performance. New features
How our Micro-Influencer Campaign Led to 40K New Followers for a Hospitality Brand
The phrase “TikTok sensation” gets thrown around alot, but we turned a hospitality brand into a real TikTok phenomenon using the
How Ulta Beauty Utilised Mobile App to Market Beauty Products
Ulta Beauty, a powerhouse in the beauty industry, has long been recognised for its expansive product offerings and customer-centric approach. Positioned alongside
Meta Shares Reels Marketing Tips in New Guide
Overview Meta released the 2024 Reels Performance Playbook packed with insights to help brands maximise their impact on their platforms. Meta’s “Reels
Google Unveils New Tools to Help Retailers Capitalise on Shopping Trends
Overview Google Prepares Retailers for the Holiday Season with new tools in the Google Merchant Center to help businesses. Highlights understanding search
TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands
Overview TikTok released the 2024 TikTok holiday marketing guide packed with insights to help brands maximise their impact during the holiday season.
Shifting Social Media Algorithms Demand a New Approach From Marketers
In the world of social media, the only constant is change. Over the past quarter, significant algorithm updates on platforms like X
How ‘The Ordinary’ Uses Simple Social Influencer Strategy for Extraordinary Results
The Ordinary is a not-so-ordinary name in today’s skincare industry. They’re one of the leaders in the skincare arena with scientifically backed
Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights
Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes. The update aligns with Google’s broader
The Ultimate Marketing Strategy for Subscription-Based Companies
The subscription model is booming, and it’s no surprise why. By 2028, the global subscription e-commerce market is expected to reach an
Google Implements AI Upgrades for Shopping Ads
Overview Google’s new AI update provides AI-generated shopping briefs, dynamic AR filters, personalised shopping feed, and price comparison tools This update will
TikTok Rolls Out Automated Ad Targeting Options
Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the
Meta Shares Reel Ads Tips in New Guide
Overview Meta introduces a new guide to help brands optimise Reels ads for the holiday season. This guide will include reel ads
6 Social Media Tips Every Subscription Brand Should Know
The subscription economy is skyrocketing, with predictions showing it could hit $1.5 trillion by 2025. Moreover, digital subscription companies already have a
Instagram Launches ‘Best Practices’ Tips: What You Need to Know
Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical
TikTok Ads vs. Instagram Ads: Which Platform Delivers Better Results
When it comes to choosing between TikTok Ads and Instagram Ads, the decision isn’t as straightforward as it might seem. Both platforms
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively
How to do Social Media Influencer Marketing in 5 Simple Steps – Proven Strategy
Why sing your own praises when you can have someone else do it for you—even better than you could? It’s no secret
Meta Introduces New Tools for Advertisers Ahead of Holidays
Overview Meta Introduced new ad tools to help businesses reach customers with targeted holiday messages, integrating AI for optimised performance. New features
How our Micro-Influencer Campaign Led to 40K New Followers for a Hospitality Brand
The phrase “TikTok sensation” gets thrown around alot, but we turned a hospitality brand into a real TikTok phenomenon using the
How Ulta Beauty Utilised Mobile App to Market Beauty Products
Ulta Beauty, a powerhouse in the beauty industry, has long been recognised for its expansive product offerings and customer-centric approach. Positioned alongside
Meta Shares Reels Marketing Tips in New Guide
Overview Meta released the 2024 Reels Performance Playbook packed with insights to help brands maximise their impact on their platforms. Meta’s “Reels
Google Unveils New Tools to Help Retailers Capitalise on Shopping Trends
Overview Google Prepares Retailers for the Holiday Season with new tools in the Google Merchant Center to help businesses. Highlights understanding search
TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands
Overview TikTok released the 2024 TikTok holiday marketing guide packed with insights to help brands maximise their impact during the holiday season.
Shifting Social Media Algorithms Demand a New Approach From Marketers
In the world of social media, the only constant is change. Over the past quarter, significant algorithm updates on platforms like X
How ‘The Ordinary’ Uses Simple Social Influencer Strategy for Extraordinary Results
The Ordinary is a not-so-ordinary name in today’s skincare industry. They’re one of the leaders in the skincare arena with scientifically backed
Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights
Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes. The update aligns with Google’s broader
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