Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
TikTok Introduces AI-Powered Symphony Creative Studio for Marketers
Overview TikTok Launches Symphony Creative Studio, a groundbreaking AI-powered suite designed to simplify video creation for marketers. The Tools will offer a
How TikTok is Helping Korean Cosmetics Brands Dominate Social Media
Imagine posting a 15-second video on TikTok, and within hours, it’s sold out worldwide. That’s how powerful TikTok’s reach is—and this is
How to Choose The Right Metrics for Social Media Campaign Success – Ultimate Guide
When you’re trying to grow your brand online, whether through social media ads, SEO, or improving customer retention, it’s easy to get
The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)
“Influencers have become essential to modern campaigns, not just as amplifiers but as architects of public opinion,” says Inigo Rivero, founder
TikTok’s New Marketing Guide Helps Maximise Post-Holiday Sales
Overview After their previous holiday season guide TikTok introduced new post-holidays marketing guide that highlights this period as an ideal marketing opportunity
7 Ways Subscription-Based Businesses Can Convert Social Media Users into Subscribers
Your subscription business is gaining new followers every day—your top-of-funnel strategy is solid. But now you’re thinking, “Where are the customers?” A
The Ultimate Marketing Strategy for Subscription-Based Companies
The subscription model is booming, and it’s no surprise why. By 2028, the global subscription e-commerce market is expected to reach an
Google Implements AI Upgrades for Shopping Ads
Overview Google’s new AI update provides AI-generated shopping briefs, dynamic AR filters, personalised shopping feed, and price comparison tools This update will
TikTok Rolls Out Automated Ad Targeting Options
Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the
Meta Shares Reel Ads Tips in New Guide
Overview Meta introduces a new guide to help brands optimise Reels ads for the holiday season. This guide will include reel ads
6 Social Media Tips Every Subscription Brand Should Know
The subscription economy is skyrocketing, with predictions showing it could hit $1.5 trillion by 2025. Moreover, digital subscription companies already have a
Instagram Launches ‘Best Practices’ Tips: What You Need to Know
Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical
TikTok Ads vs. Instagram Ads: Which Platform Delivers Better Results
When it comes to choosing between TikTok Ads and Instagram Ads, the decision isn’t as straightforward as it might seem. Both platforms
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively
How to do Social Media Influencer Marketing in 5 Simple Steps – Proven Strategy
Why sing your own praises when you can have someone else do it for you, often better than you ever could?
Meta Introduces New Tools for Advertisers Ahead of Holidays
Overview Meta Introduced new ad tools to help businesses reach customers with targeted holiday messages, integrating AI for optimised performance. New features
How our Micro-Influencer Campaign Led to 40K New Followers for a Hospitality Brand
The phrase “TikTok sensation” gets thrown around alot, but we turned a hospitality brand into a real TikTok phenomenon using the right
How Ulta Beauty Utilised Mobile App to Market Beauty Products
Ulta Beauty, a powerhouse in the beauty industry, has long been recognised for its expansive product offerings and customer-centric approach. Positioned alongside
Rare Beauty’s Creator-Led Marketing
Rare Beauty did not enter the beauty market to overtake it. It entered with a mission and a desire to give visibility
What is Social Search: How TikTok, Instagram & YouTube Are Rewriting the Marketing Funnel
Over the past year, social platforms have quietly rolled out changes that should make every marketer rethink how discovery actually works. TikTok’s
Unlocking Q5 on TikTok: How Smart+ and Lower Competition Drive Better Results
Overview Q5 is far more user engagement than most marketers realise and how lower competition can help maximise performance.. How TikTok’s Smart+
TikTok Is Pushing for Creator-Led Marketing in 2026
Overview TikTok is doubling down on influencer partnerships, as creator-led content now consistently outperforms traditional ads. The update adds stronger data and
Meta Shares New Performance Tips for Reels Ahead of 2026
Overview Meta analysed brand Reels with Toluna to identify the creative patterns most likely to land in the top 20% for
Shelby’s Shawarma Use of Lore, Skits, and Influencers to Find Global Fanbase
TikTok has turned into one of the easiest places for brands to grow, and the platform keeps shifting. First it was all
House of Marketers Helps Pulsenmore Build International Awareness Through a Multi-Market Paid Social Strategy
House of Marketers, a global TikTok and paid social marketing agency, partnered with Pulsenmore to execute a comprehensive multi-country awareness campaign across
(Eyes Lips Face) Elf Case Study: TikTok Marketing Lessons For Beauty Brands
What does it take for a beauty brand to go viral on TikTok? For Elf Cosmetics, the answer was a 15-second
House of Marketers Helps Cetaphil Transform NYC Derm On Tour Into a Multi-Million-View Creator-Led UGC Campaign
House of Marketers, a Global TikTok Marketing Agency, collaborated with Cetaphil to execute a high-impact creator activation for the brand’s Derm On
How Crumbl Built a Frictionless Influencer Marketing System That Drives Viral Growth
If you run a business today, you know how hard it is to stay consistently relevant online. Getting people to talk about
Meta Expands Content Protection to Safeguard Original Reels
Overview Meta launches new Content Protection for creators, a system that automatically detects when a creator’s Reel is reposted across Facebook or
TikTok’s New Holiday Hub Helps Brands Turn Festive Trends Into Sales
Overview TikTok rolls out a seasonal hub to help brands make TikTok-ready content and ride the holiday shopping wave. Discusses TikTok
What Every Brand Can Learn From Zohran Mamdani’s Creator-Led Social Media Campaign
Somehow, Zohran Mamdani had the whole internet rooting for him. Even people nowhere near New York were invested in what he had
Instagram Adds Competitive Insights for Professional Accounts
Overview: Instagram introduces Competitive Insights to help marketers compare their performance with other similar profiles. Marketers can select up to 10 competitor
Stay Within Safe Zones – TikTok, Facebook and Instagram Reels/Stories
Did you upload the perfect Reel or Story, only to watch your call-to-action disappear under a progress bar or caption box? That
TikTok Deal to Be Signed Off This Week: Reports from White House
U.S. Treasury Secretary Scott Bessent says all details for TikTok’s sell-off have been “ironed out,” with leaders expected to finalise the agreement
How SKIMS Built a $4 Billion Brand Through Instagram Marketing
When Kim Kardashian launched SKIMS in 2019, she built it on a principle she already understood better than anyone — influence —
How Liquid Death Built a $1.4 Billion Brand Using TikTok and Comedy Marketing
When most people think of bottled water, they picture clear plastic bottles, minimalist labels, and faint promises of purity. Then in 2017,
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