Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
TikTok Ownership Talks Resume as U.S. Eases China Tariffs
Overview U.S. announces tariff reduction on Chinese imports, easing trade tensions. Trade de-escalation may revive stalled TikTok ownership talks between the U.S.
Meta’s 2025 Ad Updates: Adding Smarter Tools for Creators, Brands & Video Campaigns
Overview Meta is testing ad placements alongside the most popular Reels to help brands align with real-time trends and conversations. New tools
Meta Provides Guidance for Advertisers to boost performance
Overview Meta shares five key advertising tips following its Q1 2025 earnings call to help brands improve ad results. Meta releases a
35+ Best Social Media Agencies in the United Kingdom (UK)
When it comes to growing your business online, partnering with the right social media marketing agency in London or across the UK
Best 30+ Influencer Marketing Agencies in the UK
If you’re serious about growing your brand through social media—especially on TikTok, Instagram and YouTube —you need the right agency behind you.
Instagram Launches ‘Blend’ Reels Sharing Feature
Overview: Instagram launches new Blends Reels feature. A new Reels-sharing feature that creates a shared feed between users or groups based on
TikTok Negotiation, US-China Trade Fallout & its Implications for Marketers
Overview Trump’s reintroduced tariffs on Chinese trade have caused China to reject the proposed TikTok deal, further complicating negotiations. Instagram is making
Inside Scoop on AI Doll Trend
Overview The AI doll Trend in a nutshell and its importance for marketers and businesses. House of Marketers insights for businesses and
30+ Best Social Media Influencer Marketing Agencies in New York
Looking to partner with a bold, data-driven influencer marketing agency in NYC that can actually move the needle? You are in the
Instagram’s Growth Strategy for 2025 by Instagram Chief
Overview Instagram’s Chief shares tips on Instagram Growth Tips about How to Grow Your Profile in 2025 House of Marketers’ breakdown of
Nike’s Influencer Marketing Social Media Strategy Explained
Watching a Nike ad feels like you could run through a brick wall—and come out stronger on the other side. It fires
Big Changes for Instagram Reels: Longer Videos & a Smarter Algorithm
Overview Instagram expands reels time to 3 Minutes. Algorithm changes introduced earlier last year are now implemented completely. Instagram Offers practical advice
30+ Instagram Stats Every Marketer Needs to Know: Instagram Social Media Marketing
With a staggering 130 million people tapping on shopping posts every month, it’s clear that Instagram is the powerhouse for engagement, e-commerce,
Leverage Major Events on TikTok with Tentpole Marketing
Overview TikTok’s new research report highlights how brands can leverage tentpole event marketing to maximise engagement. Tentpole marketing is a strategy of
TikTok Ban Update: Trump Says TikTok Deal ‘Coming Soon’
Overview Only 25 days remain for TikTok to finalise a U.S. sell-off deal under the current extension. Oracle Emerges as the Leading
Instagram Adds Text-Only Testimonials to Partnership Ads
Overview Instagram Launches Text-Only Testimonials to Partnership Ads These are bite-sized endorsements that appear directly in the comments, allowing creators to share
TikTok Campaign For Skincare Brand Achieve 5M Views and 10K New Followers!
The beauty and cosmetics industry is a massive and growing market, with an estimated global value of $636.30 billion in 2024, according
Meta Expands Control Over Ad Placements for Marketers
Overview Meta’s new update gives advertisers more control over where their ads appear across Meta. This update includes features like expanded transparency,
What Do Child Influencers Actually Earn? New Protection Laws & Ethics
If your brand works with, or is hoping to work with family creators or kid-adjacent content, the compliance ground just shifted twice
YouTube To Start Auto-Labeling Undisclosed Branded Content
Overview YouTube is rolling out automated detection that flags sponsored videos which creators haven’t disclosed as sponsored. YouTube will be applying the
Instagram Introduces AI-Generated Profile Label, Limits Reach for Undisclosed AI Accounts
Overview Instagram has renamed its “AI creator” label to the “AI-generated profile label” and will now limit reach for profiles featuring
Best Agencies for Influencer-led Brand Storytelling
The global influencer marketing platform market is valued at USD 45.2 billion in 2026 and is projected to grow to USD 116.2
Best Influencer Marketing Agencies for SaaS
B2B influencer marketing is the fastest-growing subcategory in the creator economy, expanding 47% year-over-year — and SaaS is leading that charge. As
Influencer Marketing for AI Products: 5 Real Campaign Successes Analysed
In just four months, an AI language-learning app took its annual recurring revenue from $1M to $12M. The reason? Just a single
Instagram Says Captions Now Drive Discovery, Not Just Context
Instagram recently shared tips on writing captions showing how captions should be treated as a discovery signal rather than an afterthought to
Best Fashion Influencer Marketing Agencies in 2026
The global influencer marketing platform market was valued at USD 34.2 billion in 2025 and is projected to grow to USD 45.2
YouTube Is Changing How It Counts Views: What Marketers Need to Know
Overview From 24 August 2026, YouTube will count a view the moment any video starts playing, across every format. All formats
Best Beauty Content Marketing Agencies
The Beauty & Personal Care market worldwide is projected to generate a revenue of US$698.38bn in 2026, a scale that has turned
Micro Influencer Seeding, Gifting & Product Seeding [Full Guide]
Influencer seeding (also known as product seeding) is a marketing activity that involves strategically sending products to creators for free, with the
TikTok UGC vs. Brand-Produced Creative: Which Actually Converts
Imagine that you are a creative strategist, and you have to choose between a creator-shot UGC video and a polished, brand-produced one.
Best 18 Gen Z Influencer Marketing Agencies in 2026
Targeting Generation Z is a must for every brand looking to steal market share from competitors. A recent study conducted by Statista
Meta’s 2026 Holiday Playbook: What SMBs Need to Know Before Black Friday
Overview Meta has opened its 2026 Holiday Insights Center, which provides access to marketing stats and ad tips to help marketers build
Best 14 Social Media Influencer Agencies Ranked
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over $47.8 billion by
Cultural Relevance Beats AI Volume Says TikTok and Warc’s New Report
Overview TikTok partnered with Warc to examine how generative AI is reshaping creative work. AI is now embedded in most creative
Best Beauty Influencer Agencies in 2026
The skincare industry to grow from around $162 billion in 2025 to more than $222 billion by 2030, creating unprecedented opportunities for
How Travel Brands Win with Influencer Marketing: 4 Explosive Campaigns
Travel brands drive measurable bookings with influencer marketing by moving past one-off sponsored posts toward four proven models: multi-day destination campaigns, tiered
Subscribe for Weekly TikTok Industry Insights & News
Ready to Launch Your TikTok Campaign?
Work with the success-driven TikTok Marketing Agency, today!