Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
TikTok Launches TikTok Studio – A New Management Platform for Creators
Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app
Inigo Rivero joins the Influence Global Podcast, with Gordon Glenister
Running a Global Influencer Marketing Agency with Multi-Lingual Teams Listen as the House of Marketers Managing Director and Co-Founder, Inigo Rivero joins
TikTok is Testing Hour-Long Videos
Overview TikTok is testing the upload of 60-minute videos, currently available to a limited group of users. This follows the October 2023
We Helped A Social Community App Get 85,000 Installs at €2.29 CPI!
At House of Marketers, we specialise in turning influencer marketing campaigns across TikTok, Instagram, Facebook and YouTube into major success stories. Our
TikTok’s Latest Initiative Calls for AI Transparency
Overview TikTok introduces automatic labelling for AI-generated content (AIGC), enhancing transparency. Collaboration with the Coalition for Content Provenance and Authenticity (C2PA) and
How Gymshark Grew a £100M Business in 7 years with Influencers!
Valued at an astonishing £1 billion, Gymshark has revolutionised the fitness apparel industry! What began as an idea in a Birmingham student
Stop Duplicate Content: Go Viral with the TikTok Algorithm
What is the TikTok algorithm, and how do you utilise it fully to succeed on TikTok? Have you ever asked yourself this
Instagram Revamps Reels Algorithm to Boost ‘Original Content’
Overview Instagram’s new update will prioritise original over reposted content in Reels. Algorithms will reduce visibility for unoriginal content sharers leading to
How we Gained 2K Subscribers for Fintech App
Small businesses today are caught in a digital dilemma. On one hand, a TikTok marketing campaign presents an unparalleled opportunity to amplify
12 Ways to Effectively Leverage Digital Marketing for FinTech Brands
The FinTech industry, valued at approximately $226.76 billion, has experienced explosive growth, nearly doubling its global revenue since 2017. FinTech companies now
Learn How Influencer Partnerships Led to 82,000 Game Installs!
TikTok, Instagram and YouTube have a vast and diverse user base, and have proven to be a game-changer for brands looking to
Learn How #FinTok Can Rapidly Grow Your FinTech App
As the fintech landscape continues to evolve, financial brands are increasingly seeking innovative ways to forge deeper, more meaningful connections with their
Top 7 Successful Fintech Marketing Campaigns (Real-Life Examples)
Fintech companies operate in an intensely competitive landscape, competing not only with each other but also with established financial institutions. Afterall, finding
Chrome’s Third-Party Cookie Phaseout Delayed Until 2025
Overview Google delays its plan to remove third-party cookies from Chrome. The delay allows more time for industry engagement and regulatory review.
Artificial intelligence’s Impact on Influencer Marketing [Agency Insights]
“Artificial Intelligence only adds to marketing, and is incredibly positive for the influencer marketing industry.” Inigo – Founder of House of Marketers
TikTok Revamps Community Guidelines
Overview TikTok has updated its guidelines, adding clarity especially around hate speech and health misinformation. The platform introduces stricter eligibility standards to
17 Ways to Use UGC to Increase Your Brand’s Engagement
We, at House of Marketers are implementing a shift in the way brands and businesses are marketing, as well as consuming content
TikTok Set to Launch Instagram like Photo App
Overview TikTok is developing a new app codenamed TikTok Notes, aiming to broaden its offerings. The app is set to directly compete
TikTok Launches TikTok Studio – A New Management Platform for Creators
Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app
Inigo Rivero joins the Influence Global Podcast, with Gordon Glenister
Running a Global Influencer Marketing Agency with Multi-Lingual Teams Listen as the House of Marketers Managing Director and Co-Founder, Inigo Rivero joins
TikTok is Testing Hour-Long Videos
Overview TikTok is testing the upload of 60-minute videos, currently available to a limited group of users. This follows the October 2023
We Helped A Social Community App Get 85,000 Installs at €2.29 CPI!
At House of Marketers, we specialise in turning influencer marketing campaigns across TikTok, Instagram, Facebook and YouTube into major success stories. Our
TikTok’s Latest Initiative Calls for AI Transparency
Overview TikTok introduces automatic labelling for AI-generated content (AIGC), enhancing transparency. Collaboration with the Coalition for Content Provenance and Authenticity (C2PA) and
How Gymshark Grew a £100M Business in 7 years with Influencers!
Valued at an astonishing £1 billion, Gymshark has revolutionised the fitness apparel industry! What began as an idea in a Birmingham student
Stop Duplicate Content: Go Viral with the TikTok Algorithm
What is the TikTok algorithm, and how do you utilise it fully to succeed on TikTok? Have you ever asked yourself this
Instagram Revamps Reels Algorithm to Boost ‘Original Content’
Overview Instagram’s new update will prioritise original over reposted content in Reels. Algorithms will reduce visibility for unoriginal content sharers leading to
How we Gained 2K Subscribers for Fintech App
Small businesses today are caught in a digital dilemma. On one hand, a TikTok marketing campaign presents an unparalleled opportunity to amplify
12 Ways to Effectively Leverage Digital Marketing for FinTech Brands
The FinTech industry, valued at approximately $226.76 billion, has experienced explosive growth, nearly doubling its global revenue since 2017. FinTech companies now
Learn How Influencer Partnerships Led to 82,000 Game Installs!
TikTok, Instagram and YouTube have a vast and diverse user base, and have proven to be a game-changer for brands looking to
Learn How #FinTok Can Rapidly Grow Your FinTech App
As the fintech landscape continues to evolve, financial brands are increasingly seeking innovative ways to forge deeper, more meaningful connections with their
Top 7 Successful Fintech Marketing Campaigns (Real-Life Examples)
Fintech companies operate in an intensely competitive landscape, competing not only with each other but also with established financial institutions. Afterall, finding
Chrome’s Third-Party Cookie Phaseout Delayed Until 2025
Overview Google delays its plan to remove third-party cookies from Chrome. The delay allows more time for industry engagement and regulatory review.
Artificial intelligence’s Impact on Influencer Marketing [Agency Insights]
“Artificial Intelligence only adds to marketing, and is incredibly positive for the influencer marketing industry.” Inigo – Founder of House of Marketers
TikTok Revamps Community Guidelines
Overview TikTok has updated its guidelines, adding clarity especially around hate speech and health misinformation. The platform introduces stricter eligibility standards to
17 Ways to Use UGC to Increase Your Brand’s Engagement
We, at House of Marketers are implementing a shift in the way brands and businesses are marketing, as well as consuming content
TikTok Set to Launch Instagram like Photo App
Overview TikTok is developing a new app codenamed TikTok Notes, aiming to broaden its offerings. The app is set to directly compete
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