Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
Rare Beauty’s Creator-Led Marketing
Rare Beauty did not enter the beauty market to overtake it. It entered with a mission and a desire to give visibility
What is Social Search: How TikTok, Instagram & YouTube Are Rewriting the Marketing Funnel
Over the past year, social platforms have quietly rolled out changes that should make every marketer rethink how discovery actually works. TikTok’s
Unlocking Q5 on TikTok: How Smart+ and Lower Competition Drive Better Results
Overview Q5 is far more user engagement than most marketers realise and how lower competition can help maximise performance.. How TikTok’s Smart+
TikTok Is Pushing for Creator-Led Marketing in 2026
Overview TikTok is doubling down on influencer partnerships, as creator-led content now consistently outperforms traditional ads. The update adds stronger data and
Meta Shares New Performance Tips for Reels Ahead of 2026
Overview Meta analysed brand Reels with Toluna to identify the creative patterns most likely to land in the top 20% for
Shelby’s Shawarma Use of Lore, Skits, and Influencers to Find Global Fanbase
TikTok has turned into one of the easiest places for brands to grow, and the platform keeps shifting. First it was all
House of Marketers Helps Pulsenmore Build International Awareness Through a Multi-Market Paid Social Strategy
House of Marketers, a global TikTok and paid social marketing agency, partnered with Pulsenmore to execute a comprehensive multi-country awareness campaign across
(Eyes Lips Face) Elf Case Study: TikTok Marketing Lessons For Beauty Brands
What does it take for a beauty brand to go viral on TikTok? For Elf Cosmetics, the answer was a 15-second
House of Marketers Helps Cetaphil Transform NYC Derm On Tour Into a Multi-Million-View Creator-Led UGC Campaign
House of Marketers, a Global TikTok Marketing Agency, collaborated with Cetaphil to execute a high-impact creator activation for the brand’s Derm On
How Crumbl Built a Frictionless Influencer Marketing System That Drives Viral Growth
If you run a business today, you know how hard it is to stay consistently relevant online. Getting people to talk about
Meta Expands Content Protection to Safeguard Original Reels
Overview Meta launches new Content Protection for creators, a system that automatically detects when a creator’s Reel is reposted across Facebook or
TikTok’s New Holiday Hub Helps Brands Turn Festive Trends Into Sales
Overview TikTok rolls out a seasonal hub to help brands make TikTok-ready content and ride the holiday shopping wave. Discusses TikTok
What Every Brand Can Learn From Zohran Mamdani’s Creator-Led Social Media Campaign
Somehow, Zohran Mamdani had the whole internet rooting for him. Even people nowhere near New York were invested in what he had
Instagram Adds Competitive Insights for Professional Accounts
Overview: Instagram introduces Competitive Insights to help marketers compare their performance with other similar profiles. Marketers can select up to 10 competitor
Stay Within Safe Zones – TikTok, Facebook and Instagram Reels/Stories
Did you upload the perfect Reel or Story, only to watch your call-to-action disappear under a progress bar or caption box? That
TikTok Deal to Be Signed Off This Week: Reports from White House
U.S. Treasury Secretary Scott Bessent says all details for TikTok’s sell-off have been “ironed out,” with leaders expected to finalise the agreement
How SKIMS Built a $4 Billion Brand Through Instagram Marketing
When Kim Kardashian launched SKIMS in 2019, she built it on a principle she already understood better than anyone — influence —
How Liquid Death Built a $1.4 Billion Brand Using TikTok and Comedy Marketing
When most people think of bottled water, they picture clear plastic bottles, minimalist labels, and faint promises of purity. Then in 2017,
30+ Social Media And Influencer Marketing Agencies in Chicago
With hundreds of agencies out there, finding the right one can feel overwhelming. Do you need a team that understands paid media?
TikTok Ownership Talks Resume as U.S. Eases China Tariffs
Overview U.S. announces tariff reduction on Chinese imports, easing trade tensions. Trade de-escalation may revive stalled TikTok ownership talks between the U.S.
Meta’s 2025 Ad Updates: Adding Smarter Tools for Creators, Brands & Video Campaigns
Overview Meta is testing ad placements alongside the most popular Reels to help brands align with real-time trends and conversations. New tools
Meta Provides Guidance for Advertisers to boost performance
Overview Meta shares five key advertising tips following its Q1 2025 earnings call to help brands improve ad results. Meta releases a
35+ Best Social Media Agencies in the United Kingdom (UK)
When it comes to growing your business online, partnering with the right social media marketing agency in London or across the UK
Best 30+ Influencer Marketing Agencies in the UK
If you’re serious about growing your brand through social media—especially on TikTok, Instagram and YouTube —you need the right agency behind you.
Instagram Launches ‘Blend’ Reels Sharing Feature
Overview: Instagram launches new Blends Reels feature. A new Reels-sharing feature that creates a shared feed between users or groups based on
TikTok Negotiation, US-China Trade Fallout & its Implications for Marketers
Overview Trump’s reintroduced tariffs on Chinese trade have caused China to reject the proposed TikTok deal, further complicating negotiations. Instagram is making
Inside Scoop on AI Doll Trend
Overview The AI doll Trend in a nutshell and its importance for marketers and businesses. House of Marketers insights for businesses and
30+ Best Social Media Influencer Marketing Agencies in New York
Looking to partner with a bold, data-driven influencer marketing agency in NYC that can actually move the needle? You are in the
Instagram’s Growth Strategy for 2025 by Instagram Chief
Overview Instagram’s Chief shares tips on Instagram Growth Tips about How to Grow Your Profile in 2025 House of Marketers’ breakdown of
Nike’s Influencer Marketing Social Media Strategy Explained
Watching a Nike ad feels like you could run through a brick wall—and come out stronger on the other side. It fires
Big Changes for Instagram Reels: Longer Videos & a Smarter Algorithm
Overview Instagram expands reels time to 3 Minutes. Algorithm changes introduced earlier last year are now implemented completely. Instagram Offers practical advice
30+ Instagram Stats Every Marketer Needs to Know: Instagram Social Media Marketing
With a staggering 130 million people tapping on shopping posts every month, it’s clear that Instagram is the powerhouse for engagement, e-commerce,
Leverage Major Events on TikTok with Tentpole Marketing
Overview TikTok’s new research report highlights how brands can leverage tentpole event marketing to maximise engagement. Tentpole marketing is a strategy of
TikTok Ban Update: Trump Says TikTok Deal ‘Coming Soon’
Overview Only 25 days remain for TikTok to finalise a U.S. sell-off deal under the current extension. Oracle Emerges as the Leading
30+ Best Social Media Influencer Marketing Agencies in the US
Partnering with the right influencer marketing agency in the USA can completely transform your brand’s social media presence. Whether you’re aiming
Instagram Adds Text-Only Testimonials to Partnership Ads
Overview Instagram Launches Text-Only Testimonials to Partnership Ads These are bite-sized endorsements that appear directly in the comments, allowing creators to share
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