Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.

Top Viral Influencer Marketing Campaigns of 2026
The ideas audiences shared, remade and bought into — and the creator decisions behind them.

Influencer Marketing Predictions 2027
50 research-backed predictions for the next era of creator marketing

TikTok TopView and Pulse: How Premium Ad Placement Works at Big Cultural Moments
Overview TikTok has published a 12-page playbook on TopView and the Pulse Suite, its premium placement options. TopView gives a brand the

Best Gaming Influencer Marketing Agencies
Your game needs people to notice it, understand why it’s worth playing and stay interested beyond launch. A creator partner should make

Best Influencer Marketing Agencies in France
Finding creators who fit your audience in France is the starting point. You need a partner who can turn that selection into

11 Best Influencer Marketing Agencies in South Africa
Choosing an influencer agency for South Africa means deciding who can reach your customer and manage the work behind the content. You

Best Influencer Marketing Agencies in Europe
You want an influencer campaign that gets people interested in your brand. But choosing an agency means working out who understands your

Best Influencer Marketing Agencies in Australia
You want creator content that feels right for your brand and gives your campaign a clear purpose. Finding the right agency means

Best Influencer Marketing Agencies in Canada
Choosing an influencer marketing agency in Canada starts with your campaign. A Quebec product launch, a national retail push and an international

11 Best Influencer Marketing Agencies in Dubai
You’ve got a campaign to launch and a budget to make count. You need creators who fit your brand, content your customers

Best Influencer Marketing Agencies in Singapore
You need an agency that understands your customers and can turn your brief into creator content that works. Start with the job

Best Influencer Marketing Agencies in the UK
Finding an influencer marketing agency in the UK starts with knowing what you need. Perhaps you’re launching a product, trying to reach

Influencer Marketing Trends 2027
Eight evidence-led shifts in discovery, creator economics and commercial growth

Google Publishes a “When to Buy” Guide and Launches Universal Cart in the U.S.
Overview Google published its first When to Buy Guide, showing when holiday deals usually peak across major categories. Google’s Universal Cart is

The TikTok Playbook That Built Rhode Into a $1B Brand
You can’t swatch a lipstick through a screen. Beauty shoppers know it, so they look for the next best thing: someone who

TikTok Shares Holiday Shopping Trends for Black Friday and Cyber Monday 2026
Overview TikTok has published its holiday shopping trends for TikTok Shop, ahead of Black Friday and Cyber Monday, running from 11 to

How Misen Used Influencers, UGC and Seeding for $1M Launch: A DTC Playbook
Misen, a DTC kitchenware brand, sold $1,000,000 of its Carbon Nonstick pan in 57 hours. Numbers like that make every brand doing

TikTok Best-Performing Content Types for Brands in 2026
The brands that are creating the best-performing content types on TikTok have stopped asking “what’s trending this week?” and started asking “which

Major Brands Are Shifting Budgets Towards Influencer Marketing
Overview Influencer-led content is now a top priority for advertisers in 2025 Learn about how big brands plan on using influencer marketing

Top 25 Food Influencers in the U.S. Helping Brands Sell Out Stock
Even legacy brands are shifting their budgets toward influencer marketing, recognising it as a driver of growth & not just a trend.

Creative Optimisation in 2025: Meta’s Top Tips for Smarter Ads
Overview Meta shares ad tips based on 1M+ ad creatives statistics. New insights reveal how emotional storytelling, AI tools, and creative variety

15+ Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]
When done right, influencer marketing builds trust and excitement through real connection. These campaigns engage audiences with stories, personalities, and experiences that

Google Launches AI Mode, Deep Search, and Virtual Try-Ons in Massive I/O 2025 Rollout
Overview Google is reimagining how users browse, buy, and connect with its latest updates. Update features AI-powered product discovery and automated checkout,

Instagram Announces New Messaging and Visual Updates: What You Need to Know
Overview In the new Instagram update, Users can read audio messages in DMs when sound is off or unavailable. Allows longer voice

Meta’s 2025 Ad Updates: Adding Smarter Tools for Creators, Brands & Video Campaigns
Overview Meta is testing ad placements alongside the most popular Reels to help brands align with real-time trends and conversations. New tools

Meta Provides Guidance for Advertisers to boost performance
Overview Meta shares five key advertising tips following its Q1 2025 earnings call to help brands improve ad results. Meta releases a

Instagram Launches ‘Blend’ Reels Sharing Feature
Overview: Instagram launches new Blends Reels feature. A new Reels-sharing feature that creates a shared feed between users or groups based on

Inside Scoop on AI Doll Trend
Overview The AI doll Trend in a nutshell and its importance for marketers and businesses. House of Marketers insights for businesses and

Instagram’s Growth Strategy for 2025 by Instagram Chief
Overview Instagram’s Chief shares tips on Instagram Growth Tips about How to Grow Your Profile in 2025 House of Marketers’ breakdown of

Nike’s Influencer Marketing Social Media Strategy Explained
Watching a Nike ad feels like you could run through a brick wall—and come out stronger on the other side. It fires

Big Changes for Instagram Reels: Longer Videos & a Smarter Algorithm
Overview Instagram expands reels time to 3 Minutes. Algorithm changes introduced earlier last year are now implemented completely. Instagram Offers practical advice

30+ Instagram Stats Every Marketer Needs to Know: Instagram Social Media Marketing
With a staggering 130 million people tapping on shopping posts every month, it’s clear that Instagram is the powerhouse for engagement, e-commerce,

Leverage Major Events on TikTok with Tentpole Marketing
Overview TikTok’s new research report highlights how brands can leverage tentpole event marketing to maximise engagement. Tentpole marketing is a strategy of

Instagram Adds Text-Only Testimonials to Partnership Ads
Overview Instagram Launches Text-Only Testimonials to Partnership Ads These are bite-sized endorsements that appear directly in the comments, allowing creators to share

TikTok Campaign For Skincare Brand Achieve 5M Views and 10K New Followers!
The beauty and cosmetics industry is a massive and growing market, with an estimated global value of $636.30 billion in 2024, according

Meta Expands Control Over Ad Placements for Marketers
Overview Meta’s new update gives advertisers more control over where their ads appear across Meta. This update includes features like expanded transparency,
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