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HomeBlog for TikTok Industry InsightsHOM team

Author: HOM team

LessMore Eatventure TikTok Game App Marketing Case Study
TikTok strategy guides and tips

LessMore Eatventure TikTok Game App Marketing Case Study

Every day, over 4,000 new apps launch on app stores. With so many apps launching and fighting for user’s attention, how do […]

HOM teamOctober 3, 202310 min read
7 Ways to Get More User-Generated-Content for Your Brand
TikTok strategy guides and tips

7 Ways to Get More User-Generated-Content for Your Brand

Want to know what’s driving today’s consumer? User-generated content! Data shows that 93% of customers see user-generated content as a key factor […]

HOM teamSeptember 29, 202313 min read
5 Proven Psychology-Driven Strategies for Successful App Marketing on TikTok
TikTok strategy guides and tips

5 Proven Psychology-Driven Strategies for Successful App Marketing on TikTok

Want to know proven strategies for TikTok app marketing? At House of Marketers, we run powerful culturally-relevant campaigns for ambitious businesses seeking […]

HOM teamSeptember 25, 202313 min read
Best Strategies to Boost Your Mobile Gaming App’s Installs
TikTok strategy guides and tips

Best Strategies to Boost Your Mobile Gaming App’s Installs

Mobile Game Marketing: Best Strategies to Boost Your Mobile Gaming App Installs Want your mobile game to stand out in a crowded […]

HOM teamSeptember 22, 202315 min read
TikTok’s ‘Search Ads Toggle’ Allows Brands to Appear in Search Results
TikTok trends and news

TikTok’s ‘Search Ads Toggle’ Allows Brands to Appear in Search Results

Quick Overview TikTok introduces the Search Ads Toggle, revolutionising how brands engage with audiences. Advertisers can now target users directly on the […]

HOM teamAugust 25, 20235 min read
TikTok Launches PrivacyGo Amidst Data Concerns
TikTok trends and news

TikTok Launches PrivacyGo Amidst Data Concerns

In a landmark move for data privacy, TikTok is piloting PrivacyGo, a groundbreaking ad-targeting tool. This development comes amidst a broader context […]

HOM teamAugust 14, 20236 min read
TikTok Introduced ‘Fulfilled by TikTok’ in the UK
TikTok trends and news

TikTok Introduced ‘Fulfilled by TikTok’ in the UK

In a Strategic E-commerce Pivot, TikTok Shop Unveils ‘Fulfilled by TikTok’ in the UK Amidst an evolving e-commerce landscape, TikTok Shop has […]

HOM teamAugust 14, 20235 min read
App Marketing Strategies – Using TikTok to Boost User Acquisition and Retention
TikTok strategy guides and tips

App Marketing Strategies – Using TikTok to Boost User Acquisition and Retention

As a leading TikTok marketing agency, we at House of Marketers have been at the forefront of helping businesses, both big and […]

HOM teamAugust 4, 202312 min read
Master TikTok Content for Brand Engagement: The Ultimate Guide
TikTok strategy guides and tips

Master TikTok Content for Brand Engagement: The Ultimate Guide

Digital marketing has been undergoing an evolution of its own. From the era of Yahoo and MSN to now Google, Youtube and […]

HOM teamJuly 28, 202313 min read
Creating TikToks That Convert Generation Z Audiences
TikTok strategy guides and tips

Creating TikToks That Convert Generation Z Audiences

Coming of age in an era of significant global upheaval and economic uncertainty, Generation Z is the most digitally literate, diverse, and […]

HOM teamJuly 21, 20239 min read
25 Top TikTok Crypto Influencers
Influencer marketing lists

25 Top TikTok Crypto Influencers

The popularity of cryptocurrencies like Bitcoin shot up in the past years. For several reasons ranging from investors who believe in crypto […]

HOM teamMay 15, 202314 min read
Grow Rapidly with TikTok Smart Performance Campaigns: How It Works
TikTok strategy guides and tips

Grow Rapidly with TikTok Smart Performance Campaigns: How It Works

Are you tired of experimenting endlessly with your TikTok ads without seeing any results? Do you feel like your marketing efforts are […]

HOM teamMay 15, 20239 min read
Why Home Décor Brands Must be on TikTok
TikTok strategy guides and tips

Why Home Décor Brands Must be on TikTok

The days of home decor and interior design brands relying solely on traditional marketing are over. If your brand’s in this niche, […]

HOM teamMay 10, 20238 min read
Repurposing UGC – Get the Most of UGC
TikTok strategy guides and tips

Repurposing UGC – Get the Most of UGC

Repurposing UGC is a great way to increase a brand’s or product’s visibility. It is a great move towards building brand trust […]

HOM teamApril 30, 20238 min read
What are TikTok Spark Ads? Examples and Guide for Beginners
TikTok strategy guides and tips

What are TikTok Spark Ads? Examples and Guide for Beginners

In the dynamic landscape of social media, TikTok has rapidly gained traction as a platform that offers a fresh and engaging approach […]

HOM teamApril 27, 202311 min read
AI Brand Tips: TikTok Growth in Just Weeks
TikTok strategy guides and tips, TikTok trends and news

AI Brand Tips: TikTok Growth in Just Weeks

If the 90s were defined by the dot-com boom, the 2020s are shaping up to become the era of AI. With the […]

HOM teamApril 27, 202310 min read
How to Test Pixel Events on Shopify Stores in Minutes (TikTok & Facebook)
TikTok strategy guides and tips

How to Test Pixel Events on Shopify Stores in Minutes (TikTok & Facebook)

Pixels are a powerful tool that helps you track conversions and optimise your ad campaigns on TikTok, Facebook, and Instagram. But if […]

HOM teamApril 21, 202312 min read
69 TikTok Usage Stats and TikTok Statistics in 2023
Influencer marketing lists, TikTok strategy guides and tips

69 TikTok Usage Stats and TikTok Statistics in 2023

Are you curious to learn more about the ever-growing popularity of TikTok? Do you want to gain a deeper understanding of the […]

HOM teamMarch 30, 202314 min read
How to Turn Your Staff into Top-Performing TikTok Creators
TikTok strategy guides and tips

How to Turn Your Staff into Top-Performing TikTok Creators

While some businesses have strict rules discouraging their staff from referencing their workplace on TikTok and other social media, many actively encourage […]

HOM teamMarch 16, 202313 min read
2023 TikTok Shopping Ads – Everything You Must Know!
TikTok trends and news

2023 TikTok Shopping Ads – Everything You Must Know!

Have you heard the news? TikTok is shaking up the eCommerce marketing game with its brand-new feature – TikTok Shopping Ads. Want […]

HOM teamFebruary 17, 202312 min read
TikTok Focused View Ad Campaign Objective – New Feature
TikTok trends and news

TikTok Focused View Ad Campaign Objective – New Feature

To keep up with its promises of elusive reality and unmatched authenticity, TikTok regularly updates its products and services. Notwithstanding, the rate […]

HOM teamJanuary 19, 20235 min read
28 Top TikTok Tips – Data-Driven Insights For Brands in 2023
Influencer marketing lists, TikTok strategy guides and tips

28 Top TikTok Tips – Data-Driven Insights For Brands in 2023

TikTok is more than just the ultimate procrastination tool for teens. It’s also a powerful platform for marketers looking to promote their […]

HOM teamJanuary 16, 202312 min read
TikTok Guide: ABO or CBO (Ad Group or Campaign Budget Optimization)
TikTok strategy guides and tips

TikTok Guide: ABO or CBO (Ad Group or Campaign Budget Optimization)

Determining whether to use ABO or campaign budget optimization (CBO) on TikTok can be a tricky decision. Both have their pros and […]

HOM teamJanuary 12, 202310 min read
New TikTok Cookies Update for 2023
TikTok trends and news

New TikTok Cookies Update for 2023

As we go through 2023, it’s time to start thinking about the future of cookies and their role in campaign optimization and […]

HOM teamJanuary 1, 20238 min read
Why UGC Content Is A Game Changer (& How To Use It)
TikTok strategy guides and tips

Why UGC Content Is A Game Changer (& How To Use It)

UGC content is transforming the way brands communicate with their customers. Thanks to UGC, customers can take ownership of their product experience, […]

HOM teamDecember 26, 202212 min read
What is UGC marketing? All You Need to Know
TikTok strategy guides and tips

What is UGC marketing? All You Need to Know

If your brand follows the best marketing practices, you probably already have adopted the user-generated content (UGC) marketing approach or have heard […]

HOM teamDecember 15, 20229 min read
How TikTokers Changed the USA Stock Market – Nancy Pelosi Stock Buys
TikTok trends and news

How TikTokers Changed the USA Stock Market – Nancy Pelosi Stock Buys

TikTok exploded in popularity over the past few years. Of course, the pandemic and the resulting government restrictions on movement partly facilitated […]

HOM teamDecember 12, 202211 min read
7 Simple TikTok Marketing Strategies Nobody Does! | 2023 Tactics
TikTok strategy guides and tips

7 Simple TikTok Marketing Strategies Nobody Does! | 2023 Tactics

12 TikTok Tactics That Will Blow Your Mind PDF Download the full PDF here. This PDF includes 12 (not just 7) TikTok […]

HOM teamDecember 11, 202211 min read
The 2023 UGC Marketing 9-Step Guide for Driving Sales
TikTok strategy guides and tips

The 2023 UGC Marketing 9-Step Guide for Driving Sales

From 2010 onwards influencer marketing began to explode. Marketers increasingly began turning to influencers to promote their products and services, often enjoying […]

HOM teamDecember 9, 202212 min read
How TikTok turns Business Owners and Founders into Millionaire Entrepreneurs
Influencer marketing success stories

How TikTok turns Business Owners and Founders into Millionaire Entrepreneurs

Who wants to be a millionaire? All of us, probably. But most small business owners and startup founders probably hope that one […]

HOM teamNovember 20, 202210 min read
7 Top User Generated Content Examples For Brands
Influencer marketing success stories, TikTok strategy guides and tips

7 Top User Generated Content Examples For Brands

There are so many different ways to produce powerful content and build your brand on social media platforms like TikTok. One way […]

HOM teamOctober 27, 202215 min read
TikTok Bidding Update – What Does it Mean for Marketers?
TikTok trends and news

TikTok Bidding Update – What Does it Mean for Marketers?

Marketers and advertisers are always looking for new ways to reach their target audiences. With the recent TikTok bidding update, the platform’s […]

HOM teamOctober 11, 20225 min read
Kim Kardashian charged by SEC for Crypto Ad Disclosure Issues
TikTok trends and news

Kim Kardashian charged by SEC for Crypto Ad Disclosure Issues

Kim Kardashian Ad Disclosure Penalty News The global influencer, model and reality superstar, Kim Kardashian has agreed to settle a $1.26 million […]

HOM teamOctober 6, 20226 min read
Instagram Reels vs TikTok Ads – The Complete Comparison
TikTok strategy guides and tips

Instagram Reels vs TikTok Ads – The Complete Comparison

TikTok might be the fastest growing video sharing app on the planet, but Instagram is still going strong in the social media […]

HOM teamSeptember 21, 20228 min read
Growth of TikTok – The No.1 News Source For Teenagers In 2023
TikTok trends and news

Growth of TikTok – The No.1 News Source For Teenagers In 2023

In recent years, social media has had a profound impact on the way people consume news. Twenty years ago, most people would […]

HOM teamSeptember 12, 20227 min read
TikTok Advertising Agency – How it works
Influencer marketing success stories, TikTok strategy guides and tips

TikTok Advertising Agency – How it works

As the saying goes, there are many ways to skin a cat. The same can be said about marketing on TikTok. As […]

HOM teamSeptember 7, 202211 min read
About the TikTok Leadership Team – CEO, COO and more
TikTok trends and news

About the TikTok Leadership Team – CEO, COO and more

Everyone knows who founded Facebook Mark Zuckerbeg) and most people can name the CEO of Tesla Motors. But can you name the […]

HOM teamSeptember 5, 20228 min read
TikTok Update: New Accessibility and Translation Tools Added
TikTok trends and news

TikTok Update: New Accessibility and Translation Tools Added

TikTok is currently rolling out a new accessibility feature – Translation Tools. The rollout, which kicked off late last month, seeks to […]

HOM teamSeptember 1, 20225 min read
Top 10 Highest Paid TikTok Stars in 2022
Influencer marketing lists

Top 10 Highest Paid TikTok Stars in 2022

In this post, we delve into the Top 10 highest-paid TikTok stars who make great content on the app a reality. How […]

HOM teamAugust 22, 202210 min read
How to Use Music in TikTok Ads. New Data-Backed Study by TikTok
TikTok strategy guides and tips, TikTok trends and news

How to Use Music in TikTok Ads. New Data-Backed Study by TikTok

How is TikTok changing in 2022? Does music matter when it comes to TikTok marketing? The TikTok platform has grown and expanded […]

HOM teamAugust 15, 20227 min read
Advertising On TikTok Costs (With Metrics Per Campaign Type)
TikTok strategy guides and tips

Advertising On TikTok Costs (With Metrics Per Campaign Type)

There’s no such thing as a free lunch, and that can be applied to social media marketing. Advertising on TikTok is no […]

HOM teamAugust 8, 202214 min read
Advertising On TikTok – Top UK and USA TikTok Brand Examples
Influencer marketing success stories

Advertising On TikTok – Top UK and USA TikTok Brand Examples

TikTok has taken the social media world by storm. The short-form, video-sharing app has become a global phenomenon with users spending an […]

HOM teamAugust 1, 202214 min read
Retargeting Your TikTok Followers With Custom Audience Feature
TikTok strategy guides and tips, TikTok trends and news

Retargeting Your TikTok Followers With Custom Audience Feature

TikTok is one of the most forward-thinking and innovative social media platforms available. However, it has been missing one key element that […]

HOM teamJuly 25, 20226 min read
TikTok Attribution Manager — All You Need to Know
TikTok trends and news

TikTok Attribution Manager — All You Need to Know

In an email sent directly to the House of Marketers team, TikTok announced that they will be switching to a self-attribution model […]

HOM teamJuly 20, 20226 min read
NEW TikTok Story Selection Feature for Boosting Engagement (HoM)
TikTok trends and news

NEW TikTok Story Selection Feature for Boosting Engagement (HoM)

Ready to learn about an exciting new feature that will help advertisers majorly boost audience engagement on TikTok? Staying updated on TikTok’s […]

HOM teamJuly 14, 20227 min read
Creating TikTok Content That Converts Older Demographics
TikTok strategy guides and tips

Creating TikTok Content That Converts Older Demographics

By now, everyone knows that Gen Z loves TikTok. But that doesn’t mean the app is only for young people. In fact, […]

HOM teamJuly 11, 202210 min read
What Are Spark Ads On TikTok? Here’s Why They Are Better!
TikTok strategy guides and tips, TikTok trends and news

What Are Spark Ads On TikTok? Here’s Why They Are Better!

TikTok — it’s a platform that never stops evolving. And luckily for brands and marketers, one of the key priorities in the […]

HOM teamJuly 1, 20226 min read
TikTok partners Hootsuite and Sprinklr to Improve User Reachability
TikTok trends and news

TikTok partners Hootsuite and Sprinklr to Improve User Reachability

In a new set of partnerships, TikTok partners with business tech and content marketing giants, Hootsuite and Sprinklr to make the TikTok […]

HOM teamJune 28, 20225 min read
TikTok Partners Nielsen to Create TikTok Marketing Insights Report
TikTok trends and news

TikTok Partners Nielsen to Create TikTok Marketing Insights Report

TikTok has helped businesses of all kinds through their relief and back-to-business programs. They are providing financial and technical support to thousands […]

HOM teamJune 21, 20225 min read
6 TikTok Campaign Examples by House of Marketers
Influencer marketing success stories

6 TikTok Campaign Examples by House of Marketers

Unless you’ve been living under a rock, you’ve heard about how insanely popular TikTok has become. The short-form video sharing platform took […]

HOM teamMay 16, 20227 min read
Why Elon Musk’s Twitter Takeover Is Great For TikTok
TikTok trends and news

Why Elon Musk’s Twitter Takeover Is Great For TikTok

If you’ve been following the news at all recently you’ve probably seen all the buzz surrounding Elon Musk planning to purchase Twitter […]

HOM teamMay 13, 20226 min read
Targeting Gen Z on the Most Undervalued Engaged Platform, TikTok
TikTok strategy guides and tips

Targeting Gen Z on the Most Undervalued Engaged Platform, TikTok

Understanding how people shop across generations is vital when running any online campaign. As a matter of fact, knowing your consumer’s behaviour, […]

HOM teamMay 9, 202210 min read
New TikTok Watch History Feature That Helps Find Lost Videos
TikTok strategy guides and tips

New TikTok Watch History Feature That Helps Find Lost Videos

Are you a TikTok enthusiast? You probably have come across an exciting video or meme on your TikTok ‘For You’ feed, that […]

HOM teamApril 18, 20225 min read
13 Small Business TikTok Marketing Strategies To Increase App Installs
Influencer marketing success stories, TikTok strategy guides and tips

13 Small Business TikTok Marketing Strategies To Increase App Installs

If you’re a small business, there’s a good chance you’re looking for creative ways to get your app installed. TikTok can be […]

HOM teamApril 12, 202213 min read
7 Best TikTok Ads of 2022 (and 2023) So Far
Influencer marketing success stories, TikTok trends and news

7 Best TikTok Ads of 2022 (and 2023) So Far

We’re in 2023 now, and we’ve decided to look at some of the best TikTok ads across 2022 and 2023. With over […]

HOM teamApril 5, 20229 min read
How To Increase iOS Downloads & Android App Installs With TikTok
TikTok strategy guides and tips

How To Increase iOS Downloads & Android App Installs With TikTok

Phil Nickinsin, the Editor of Android Central said, “Your mobile device has quickly become the easiest portal into your digital self.” There […]

HOM teamApril 1, 202210 min read
40 TikTok Ideas to Boost Your Business
Influencer marketing lists, Influencer marketing success stories

40 TikTok Ideas to Boost Your Business

Every TikTok business idea is not always going to be successful. Every piece of content is not going to make noise and […]

HOM teamMarch 17, 202216 min read
Top 9 TikTok App Install Campaigns Ranked
Influencer marketing success stories

Top 9 TikTok App Install Campaigns Ranked

TikTokers form the most engaged social media users online. The majority of TikTokers fall into the younger millennial and generation Z tech-savvy […]

HOM teamMarch 14, 20229 min read
Top 21 App Marketing Agencies for Growing App Installs in 2022
Influencer marketing lists

Top 21 App Marketing Agencies for Growing App Installs in 2022

How do you market an app? Are you thinking of hiring an app marketing agency? You have come to the right place. […]

HOM teamMarch 2, 20229 min read
Top 14 TikTok Influencer Agencies for 2022 [Market-leading on TikTok]
Influencer marketing lists

Top 14 TikTok Influencer Agencies for 2022 [Market-leading on TikTok]

Some brands go for the DIY option in influencer selection. Yet, some find the entire process of discovering and managing effective influencers […]

HOM teamFebruary 22, 20227 min read
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  • Home
  • Why Us
  • Influencer Services
    • TikTok Influencer Campaigns
    • Influencer Strategy
    • TikTok Business Profile Content
    • TikTok Ad Content
    • User-Generated Content
    • Other Influencer/Paid Services
      • App-Marketing
      • Beauty Marketing
      • K-Beauty Influencer Marketing
      • Mobile Gaming App Marketing
      • AI SaaS Software Marketing Services
      • Social Media Influencer Agency Services
  • Paid Services
    • Paid Social Ads Management
    • TikTok Ads Management
    • TikTok Ads Account Rental Service
  • Case Studies
  • Testimonials
  • Insights
    • Articles
    • Press ReleasesCompany news and informational articles about House of Marketers
    • Best Marketing AgenciesLists of the best marketing agencies
    • Full blog
Get in touch
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