Creating TikToks That Convert Generation Z Audiences
Coming of age in an era of significant global upheaval and economic uncertainty, Generation Z is the most digitally literate, diverse, and […]
25 Top TikTok Crypto Influencers
The popularity of cryptocurrencies like Bitcoin shot up in the past years. For several reasons ranging from investors who believe in crypto […]
Grow Rapidly with TikTok Smart Performance Campaigns: How It Works
Are you tired of experimenting endlessly with your TikTok ads without seeing any results? Do you feel like your marketing efforts are […]
Why Home Décor Brands Must be on TikTok
The days of home decor and interior design brands relying solely on traditional marketing are over. If your brand’s in this niche, […]
Repurposing UGC – Get the Most of UGC
Repurposing UGC is a great way to increase a brand’s or product’s visibility. It is a great move towards building brand trust […]
What are TikTok Spark Ads? Examples and Guide for Beginners
In the dynamic landscape of social media, TikTok has rapidly gained traction as a platform that offers a fresh and engaging approach […]
AI Brand Tips: TikTok Growth in Just Weeks
If the 90s were defined by the dot-com boom, the 2020s are shaping up to become the era of AI. With the […]
How to Test Pixel Events on Shopify Stores in Minutes (TikTok & Facebook)
Pixels are a powerful tool that helps you track conversions and optimise your ad campaigns on TikTok, Facebook, and Instagram. But if […]
69 TikTok Usage Stats and TikTok Statistics in 2023
Are you curious to learn more about the ever-growing popularity of TikTok? Do you want to gain a deeper understanding of the […]
How to Turn Your Staff into Top-Performing TikTok Creators
While some businesses have strict rules discouraging their staff from referencing their workplace on TikTok and other social media, many actively encourage […]
2023 TikTok Shopping Ads – Everything You Must Know!
Have you heard the news? TikTok is shaking up the eCommerce marketing game with its brand-new feature – TikTok Shopping Ads. Want […]
TikTok Focused View Ad Campaign Objective – New Feature
To keep up with its promises of elusive reality and unmatched authenticity, TikTok regularly updates its products and services. Notwithstanding, the rate […]
28 Top TikTok Tips – Data-Driven Insights For Brands in 2023
TikTok is more than just the ultimate procrastination tool for teens. It’s also a powerful platform for marketers looking to promote their […]
TikTok Guide: ABO or CBO (Ad Group or Campaign Budget Optimization)
Determining whether to use ABO or campaign budget optimization (CBO) on TikTok can be a tricky decision. Both have their pros and […]
New TikTok Cookies Update for 2023
As we go through 2023, it’s time to start thinking about the future of cookies and their role in campaign optimization and […]
Why UGC Content Is A Game Changer (& How To Use It)
UGC content is transforming the way brands communicate with their customers. Thanks to UGC, customers can take ownership of their product experience, […]
What is UGC marketing? All You Need to Know
If your brand follows the best marketing practices, you probably already have adopted the user-generated content (UGC) marketing approach or have heard […]
How TikTokers Changed the USA Stock Market – Nancy Pelosi Stock Buys
TikTok exploded in popularity over the past few years. Of course, the pandemic and the resulting government restrictions on movement partly facilitated […]
7 Simple TikTok Marketing Strategies Nobody Does! | 2023 Tactics
12 TikTok Tactics That Will Blow Your Mind PDF Download the full PDF here. This PDF includes 12 (not just 7) TikTok […]
The 2023 UGC Marketing 9-Step Guide for Driving Sales
From 2010 onwards influencer marketing began to explode. Marketers increasingly began turning to influencers to promote their products and services, often enjoying […]
How TikTok turns Business Owners and Founders into Millionaire Entrepreneurs
Who wants to be a millionaire? All of us, probably. But most small business owners and startup founders probably hope that one […]
7 Top User Generated Content Examples For Brands
There are so many different ways to produce powerful content and build your brand on social media platforms like TikTok. One way […]
TikTok Bidding Update – What Does it Mean for Marketers?
Marketers and advertisers are always looking for new ways to reach their target audiences. With the recent TikTok bidding update, the platform’s […]
Kim Kardashian charged by SEC for Crypto Ad Disclosure Issues
Kim Kardashian Ad Disclosure Penalty News The global influencer, model and reality superstar, Kim Kardashian has agreed to settle a $1.26 million […]
Instagram Reels vs TikTok Ads – The Complete Comparison
TikTok might be the fastest growing video sharing app on the planet, but Instagram is still going strong in the social media […]
Growth of TikTok – The No.1 News Source For Teenagers In 2023
In recent years, social media has had a profound impact on the way people consume news. Twenty years ago, most people would […]
TikTok Advertising Agency – How it works
As the saying goes, there are many ways to skin a cat. The same can be said about marketing on TikTok. As […]
About the TikTok Leadership Team – CEO, COO and more
Everyone knows who founded Facebook Mark Zuckerbeg) and most people can name the CEO of Tesla Motors. But can you name the […]
TikTok Update: New Accessibility and Translation Tools Added
TikTok is currently rolling out a new accessibility feature – Translation Tools. The rollout, which kicked off late last month, seeks to […]
Top 10 Highest Paid TikTok Stars in 2022
In this post, we delve into the Top 10 highest-paid TikTok stars who make great content on the app a reality. How […]
How to Use Music in TikTok Ads. New Data-Backed Study by TikTok
How is TikTok changing in 2022? Does music matter when it comes to TikTok marketing? The TikTok platform has grown and expanded […]
Advertising On TikTok Costs (With Metrics Per Campaign Type)
There’s no such thing as a free lunch, and that can be applied to social media marketing. Advertising on TikTok is no […]
Advertising On TikTok – Top UK and USA TikTok Brand Examples
TikTok has taken the social media world by storm. The short-form, video-sharing app has become a global phenomenon with users spending an […]
Retargeting Your TikTok Followers With Custom Audience Feature
TikTok is one of the most forward-thinking and innovative social media platforms available. However, it has been missing one key element that […]
TikTok Attribution Manager — All You Need to Know
In an email sent directly to the House of Marketers team, TikTok announced that they will be switching to a self-attribution model […]
NEW TikTok Story Selection Feature for Boosting Engagement (HoM)
Ready to learn about an exciting new feature that will help advertisers majorly boost audience engagement on TikTok? Staying updated on TikTok’s […]
Creating TikTok Content That Converts Older Demographics
By now, everyone knows that Gen Z loves TikTok. But that doesn’t mean the app is only for young people. In fact, […]
What Are Spark Ads On TikTok? Here’s Why They Are Better!
TikTok — it’s a platform that never stops evolving. And luckily for brands and marketers, one of the key priorities in the […]
TikTok partners Hootsuite and Sprinklr to Improve User Reachability
In a new set of partnerships, TikTok partners with business tech and content marketing giants, Hootsuite and Sprinklr to make the TikTok […]
TikTok Partners Nielsen to Create TikTok Marketing Insights Report
TikTok has helped businesses of all kinds through their relief and back-to-business programs. They are providing financial and technical support to thousands […]
6 TikTok Campaign Examples by House of Marketers
Unless you’ve been living under a rock, you’ve heard about how insanely popular TikTok has become. The short-form video sharing platform took […]
Why Elon Musk’s Twitter Takeover Is Great For TikTok
If you’ve been following the news at all recently you’ve probably seen all the buzz surrounding Elon Musk planning to purchase Twitter […]
Targeting Gen Z on the Most Undervalued Engaged Platform, TikTok
Understanding how people shop across generations is vital when running any online campaign. As a matter of fact, knowing your consumer’s behaviour, […]
New TikTok Watch History Feature That Helps Find Lost Videos
Are you a TikTok enthusiast? You probably have come across an exciting video or meme on your TikTok ‘For You’ feed, that […]
13 Small Business TikTok Marketing Strategies To Increase App Installs
If you’re a small business, there’s a good chance you’re looking for creative ways to get your app installed. TikTok can be […]
7 Best TikTok Ads of 2022 (and 2023) So Far
We’re in 2023 now, and we’ve decided to look at some of the best TikTok ads across 2022 and 2023. With over […]
How To Increase iOS Downloads & Android App Installs With TikTok
Phil Nickinsin, the Editor of Android Central said, “Your mobile device has quickly become the easiest portal into your digital self.” There […]
40 TikTok Ideas to Boost Your Business
Every TikTok business idea is not always going to be successful. Every piece of content is not going to make noise and […]
Top 9 TikTok App Install Campaigns Ranked
TikTokers form the most engaged social media users online. The majority of TikTokers fall into the younger millennial and generation Z tech-savvy […]
Top 21 App Marketing Agencies for Growing App Installs in 2022
How do you market an app? Are you thinking of hiring an app marketing agency? You have come to the right place. […]
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Top 14 TikTok Influencer Agencies for 2022 [Market-leading on TikTok]
Some brands go for the DIY option in influencer selection. Yet, some find the entire process of discovering and managing effective influencers […]
Top Finance Marketing Agencies in US, UK & EU
Fintech is one of the fastest-growing industries in the world. But while there might be a lot of finance and fintech companies […]
Top TikTok Ad Agencies for your Company
If you’re running a digital marketing campaign and you haven’t dived into TikTok yet, you’re missing out. TikTok isn’t a trend that’s […]
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TikTok – The Best Way to Market an App [App Promotion Strategy]
With 230 billion apps downloaded globally in 2021, the app market is becoming increasingly competitive every year. When you combine figures from […]
17 Best Brands on TikTok (Examples): 2023 Content Strategy Inspiration
TikTok marketing has rapidly become the hotspot for social media marketing. Since its rise to prominence in 2020, brands have been experimenting […]
Bumble Boosts Installs 5X with TikTok Marketing
Bumble TikTok Marketing Strategy Revealed For some, TikTok is a place to catch those new connections, meet new friends and develop and […]
How Our TikTok Finance Influencer Agency Builds Brand Communities
TikTok Offers Customer Acquisition Opportunities for Financial Brands Current trends show that Gen Z internet users actively seek financial advice online. Financial […]
TikTok Crypto Adoption: Impact on Brands and Creators Explained
The future of the world is changing. Cryptocurrency and blockchain are taking over. And that includes the world of advertising. It’s also […]
TikTok Ad Hooks: Why 3 Seconds Matter
Did you know that 63% of all successful ads on TikTok convey its main message in the first three seconds? With attention […]
12 Rules to Ensure Brand Safety with Influencer Marketing
Influencer Marketing Brand Safety is a must! There are limitless positive benefits surrounding the implementation of influencer marketing. Influencer marketing presents clear […]