12 Ways to Effectively Leverage Digital Marketing for FinTech Brands
The FinTech industry, valued at approximately $226.76 billion, has experienced explosive growth, nearly doubling its global revenue since 2017. FinTech companies now […]
Learn How Influencer Partnerships Led to 82,000 Game Installs!
TikTok, Instagram and YouTube have a vast and diverse user base, and have proven to be a game-changer for brands looking to […]
Learn How #FinTok Can Rapidly Grow Your FinTech App
As the fintech landscape continues to evolve, financial brands are increasingly seeking innovative ways to forge deeper, more meaningful connections with their […]
Top 7 Successful Fintech Marketing Campaigns (Real-Life Examples)
Fintech companies operate in an intensely competitive landscape, competing not only with each other but also with established financial institutions. Afterall, finding […]
Chrome’s Third-Party Cookie Phaseout Delayed Until 2025
Overview Google delays its plan to remove third-party cookies from Chrome. The delay allows more time for industry engagement and regulatory review. […]
![Artificial intelligence’s Impact on Influencer Marketing [Agency Insights]](https://houseofmarketers.com/wp-content/uploads/2024/04/Impact-of-AI-on-Influencer-Marketing.png)
Artificial intelligence’s Impact on Influencer Marketing [Agency Insights]
“Artificial Intelligence only adds to marketing, and is incredibly positive for the influencer marketing industry.” Inigo – Founder of House of Marketers […]
TikTok Revamps Community Guidelines
Overview TikTok has updated its guidelines, adding clarity especially around hate speech and health misinformation. The platform introduces stricter eligibility standards to […]
17 Ways to Use UGC to Increase Your Brand’s Engagement
We, at House of Marketers are implementing a shift in the way brands and businesses are marketing, as well as consuming content […]
TikTok Set to Launch Instagram like Photo App
Overview TikTok is developing a new app codenamed TikTok Notes, aiming to broaden its offerings. The app is set to directly compete […]
9 Best TikTok Ads to Inspire your Strategy in 2024
TikTok’s Top Ads and Trend Insights Library continues to be an indispensable tool for businesses and marketers. It allows businesses and marketers […]
9 Influencer Marketing Latest Trends (Agency Insights)
Influencer marketing is dominating the conversation even more this year, and for good reason. It’s a strategy that has proven its worth […]
The Ultimate Guide to Selling on TikTok – Psychology of TikTok’s Shopping Phenomenon
Want to learn how to sell using TikTok? You are at the right place. We at House of Marketers are helping brands […]
TikTok’s Economic Impact and the Potential Consequences of a Ban
Overview Economic Engine at Risk – TikTok contributes $24.2 billion to the U.S. GDP and support for 224,000 jobs in 2023. What […]
TikTok is Shaping Digital Futures with its Youth Council
Overview TikTok is launching a Youth Council initiative for enhancing digital safety and inclusivity. Insights from recent YouGov and ConnectSafely research on […]
TikTok Launches NEW Creator Rewards Program
Overview Launch of the new Creator Rewards Program to elevate content monetisation and engagement. Program Rewards creators for originality, engagement, and innovative […]
Is TikTok Going to be Banned?
Overview Legislation vs. Liberty – Overview of the “Protecting Americans from Foreign Adversary Controlled Applications Act” and its implications for TikTok. Exploration […]
Influencer Marketing Brief Template
Want to get started with TikTok Influencer Marketing? To run a successful campaign, no matter how big or small, clarity and direction […]
Proven Strategies to Lower CPMs & Increase Engagement Using UGC
Struggling with high CPMs on social media? You’re not alone. It seems like everyone’s trying to crack the code of creating brand […]
How Brands Curate UGC for Success – Examples + Case Study
Want to learn how to utilise User-generated content (UGC) in your content strategy? UGC is a powerful tool that plays an essential […]
TikTok’s Digital Avatars Set to Transform Content Creation
Overview TikTok introduces AI-generated Digital Avatars as a new feature for content creation. Over 100 different avatars available, featuring a range of […]
How to Engage App Users: Duolingo & Merge Mansion Case study
Looking for ways to increase your app’s user engagement? For app marketers and growth teams, the challenge isn’t just to introduce a […]
12 TikTok Fashion Influencers For Your Next Campaign
Fashion influencers have been a mainstay of the internet ever since the invention of social media. When TikTok arrived on the scene, […]
TikTok for Business: Using Music for Effective Brand Marketing
TikTok has become a modern-day jukebox, playing the tunes that get people talking, dancing, and engaging. The secret sauce behind this is […]
TikTok Upgrades App Experience for Larger Devices
Overview TikTok’s update enhances the app for larger screens, signalling a shift in digital content consumption. Enhanced video clarity and navigation, with […]
TikTok Now Lets You Add Your Favourite Songs Directly to Spotify and Streaming Services
Overview TikTok’s “Add to Music” feature now reaches 21 countries, marking a significant expansion in its global presence. This feature transforms music […]
20+ Top UK TikTok Creators for Your Next Marketing Campaign
The world of Influencer marketing is stronger than ever. Marketers and sales teams have fully embraced the marketing methodology for a number […]
The Best TikTok Paid Ads Guide for Beginners
In the rapidly evolving digital advertising landscape, TikTok has emerged as a formidable challenger to long-established PPC giants such as Meta and […]
30+ TikTok Trends that took Brands Viral (Viral Marketing Guide)
These Successful TikTok Marketing examples will inspire your TikTok Strategy. #K-Beauty. #SoftPinchBlush. #Barbie. The biggest cultural moments of the last few years didn’t […]
The Current TikTok Engagement Rate For Brands and Influencers
TikTok has been the fastest-growing social media channel for a while now. And there’s no sign of this trajectory flattening anytime soon. […]
TikTok Expands in UK & Europe: A Closer Look at Pulse Premiere’s Impact
Overview TikTok’s Pulse Premiere launches in the UK, France, and Germany, highlighting its increasing role in global digital advertising. Collaborations with major […]
TikTok Reach And Frequency Campaigns For Brands (R and F)
Reach & Frequency (R&F) campaigns on TikTok Ads Manager are a type of ad campaign that lets you control the audience reach […]
7 TikTok Secrets You Can Learn from Big Brands and Agencies
TikTok is a unique platform offering vast potential for finding an audience and virality. However, finding success on the platform can be […]
Top 21 Brainstorming Techniques That Work (For Marketing Campaigns)
In the world of business, being innovative and creative is the key to staying ahead of your competition. At House of Marketers, […]
How To Boost App Downloads with TikTok Influencers – Strategies and Successful Examples
Did you know that between 2016 and 2022, the global downloads of mobile apps skyrocketed to a staggering 255 billion? In 2023, […]
TikTok Launches New Ad Insights Tool – Engaged View-through Attribution (EVTA)
TikTok has rolled out a groundbreaking measurement tool known as Engaged View-through Attribution (EVTA). According to a Search Engine Land report, the […]
How to Find Influencers & Creators for Your Next Campaign
There’s a saying, “People love to buy, but hate being sold to.” Most of us don’t like it when someone is clearly […]
46 TikTok Content Ideas for B2C Brands
Wondering if TikTok is the right platform for your B2C business? TikTok has stormed the world of online marketing. It’s not just […]
Can’t Target the US/ Europe with your TikTok Ads Manager? Here’s Help
Let’s say you run a business based in Israel, Singapore or Hong Kong but you have an app or website that is […]
UGC on TikTok – Build Authentic Connections through Social Proof
How can a brand stand out in the digital crowd and build genuine connections? This is a question many of our clients […]
Influencer Marketing Trends to Watch for Success
As we navigate through 2023, one area that continues to evolve and command attention is influencer marketing. Influencer marketing is on the […]
TikTok is Piloting 15-Minute Long Videos for Selected Users
Overview: TikTok is testing a 15-minute video upload feature with select users, marking a transition towards long-form content. The move aims to […]
TikTok Launches Out-of-Phone Ad – Merging Mobile and Billboard Ads
Overview TikTok launches “Out of Phone,” a new out-of-home (OOH) ad solution, extending advertising reach to billboards, cinemas, and more. Tailored programs […]
TikTok Improves Content Moderation Amidst Global Crisis
Overview: TikTok’s enhanced content moderation efforts in response to EU regulations and during the Israel-Hamas conflict. Implementation of robust reporting mechanisms and […]
Accelerate Growth of Your AI Software with UGC Ads on TikTok
TikTok is an underutilised platform for AI software marketing. So you’ve garnered investment from a group of wealthy individuals, built your AI […]
TikTok-Disney Alliance: Celebrating Disney’s 100 Years
Overview Partnership Initiation: TikTok and Disney form a partnership to launch Disney100. Anniversary Celebration: Disney100 commemorates the 100th anniversary of The Walt […]
TikTok Bolsters Data Security with New Initiatives: A Look Inside
Overview New Data Storage Protocol: As of July 2022, all new data from U.S. users is stored in Oracle’s U.S. Cloud infrastructure. […]
Proven Strategies for Building Brand Loyalty Using User-Generated Content
In today’s media-saturated landscape, it’s not the brand with the biggest marketing budget that captures attention, but the most genuine. Brands now […]
TikTok Pioneers Initiative to Promote #MentalHealthAwareness
TikTok recently announced its initiative to promote mental health awareness in collaboration with the Rare Impact Fund. This October, TikTok is harnessing […]
TikTok Plans to Launch Ad-Free Subscription Tier
Overview For TikTok Ad-free Subscription Model TikTok is testing a monthly subscription service offering an ad-free experience to users for $4.99. This […]
34+ Actionable Tips to Market Your AI Software – Straight from TikTok Experts
The human psyche is naturally wired for curiosity. We’re driven by a need to fill gaps in our knowledge, and this desire […]
TikTok Introduces Major Updates to Ads Manager
TikTok Introduces Major Updates to Ads Manager TikTok has recently announced significant updates to its Targeting tooling in Ads Manager, refining its […]
LessMore Eatventure TikTok Game App Marketing Case Study
Every day, over 4,000 new apps launch on app stores. With so many apps launching and fighting for user’s attention, how do […]
7 Ways to Get More User-Generated-Content for Your Brand
Want to know what’s driving today’s consumer? User-generated content! Data shows that 93% of customers see user-generated content as a key factor […]
5 Proven Psychology-Driven Strategies for Successful App Marketing on TikTok
Want to know proven strategies for TikTok app marketing? At House of Marketers, we run powerful culturally-relevant campaigns for ambitious businesses seeking […]
Best Strategies to Boost Your Mobile Gaming App’s Installs
Mobile Game Marketing: Best Strategies to Boost Your Mobile Gaming App Installs Want your mobile game to stand out in a crowded […]
TikTok’s ‘Search Ads Toggle’ Allows Brands to Appear in Search Results
Quick Overview TikTok introduces the Search Ads Toggle, revolutionising how brands engage with audiences. Advertisers can now target users directly on the […]
TikTok Launches PrivacyGo Amidst Data Concerns
In a landmark move for data privacy, TikTok is piloting PrivacyGo, a groundbreaking ad-targeting tool. This development comes amidst a broader context […]
TikTok Introduced ‘Fulfilled by TikTok’ in the UK
In a Strategic E-commerce Pivot, TikTok Shop Unveils ‘Fulfilled by TikTok’ in the UK Amidst an evolving e-commerce landscape, TikTok Shop has […]
App Marketing Strategies – Using TikTok to Boost User Acquisition and Retention
As a leading TikTok marketing agency, we at House of Marketers have been at the forefront of helping businesses, both big and […]
Master TikTok Content for Brand Engagement: The Ultimate Guide
Digital marketing has been undergoing an evolution of its own. From the era of Yahoo and MSN to now Google, Youtube and […]