INFLUENCER & UGC MARKETING CASE STUDY

Azha Perfumes
Instagram, TikTok & YouTube Influencer & UGC Campaign

Azha Perfumes Influencer Campaign Case Study

How House of Marketers introduced Azha Perfumes through creator-led storytelling, generating an engagement rate 60% above industry average across social media.

OUR CLIENT

About Azha Perfumes

Azha Perfumes is a modern fragrance brand focused on emotional storytelling, sensory experience, and contemporary luxury. 

OUR CLIENT

Azha Perfumes

Azha Perfumes is a modern fragrance brand focused on emotional storytelling, sensory experience, and contemporary luxury. Rather than positioning scent purely as a product, Azha Perfumes aims to connect fragrance with mood, memory, and personal expression.

 

The Problem

The fragrance category is one of the most difficult categories to steal your share of the social voice in. Consumers cannot smell a product through a screen, and traditional advertising often struggles to translate scent into emotion or meaning.

Azha Perfumes faced three key challenges:

  • Standing out in a saturated luxury fragrance market

  • Communicating emotional and sensory value without physical experience

  • Building trust and relevance with Gen Z and Millennial audiences who prioritise authenticity over polished brand ads

To succeed, the brand needed a campaign that felt human, expressive, and creator-first, rather than overtly promotional.

Target audience

Our Approach

House of Marketers executed a creator-led brand awareness strategy that translated fragrance into emotion and real-world experience, partnering with trusted fragrance and lifestyle creators to deliver personality-driven reviews and sensory storytelling across TikTok, Instagram, and YouTube. Content was designed around authentic reactions, everyday contexts, and platform-native formats, with paid amplification used selectively to scale the strongest creator content without compromising credibility or trust.

Incredible Results

Video Views
0 M
Average Engagement Rate
0 %
Creators
0
Above Industry Average Engagement Rate
%

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PAID SOCIAL ADS & UGC MARKETING CASE STUDY

Dr. Hypes
Paid Social & UGC Awareness Campaign

Dr. Hypes Paid Social and Awareness Case Study

How we generated an 800%+ increase in sales for a next-gen custom sneaker brand using TikTok, Meta, and Google Ads.

OUR CLIENT

About Dr. Hypes

Dr. Hypes is a fast-growing eCommerce brand offering AI-designed, fully customisable sneakers for children and young adults.

OUR CLIENT

Dr. Hypes

Dr. Hypes is a fast-growing eCommerce brand offering AI-designed, fully customisable sneakers. Their 3D sneaker builder allows customers to design personalised shoes in seconds, creating a unique blend of fashion, creativity, and tech-driven personalisation.

As a rapidly scaling brand entering new markets, Dr. Hypes needed a high-impact UGC and paid social strategy to introduce their product category, educate new audiences, and convert curiosity into measurable sales.

The Problem

Before partnering with House of Marketers, Dr. Hypes faced several growth challenges:

  • Low mainstream awareness of AI-designed custom sneakers

  • Zero brand awareness for their brand
  • High acquisition costs due to limited social proof and education

  • Difficulty demonstrating the product experience in a way that drove conversions
  • A need to scale traffic quickly without compromising efficiency or brand perception

Dr. Hypes required a paid social and UGC approach that could build trust, generate mass visibility, and improve conversion outcomes across multiple platforms.

Target audience

Our Approach

We deployed a multi-platform paid social strategy powered by high-performing UGC and influencer-style content. Our creative direction centred on showcasing Dr. Hypes’ 3D custom sneaker builder — highlighting real unboxings, design demos, and family reactions to build instant trust. By testing diverse UGC formats across TikTok, Meta, and Google, then rapidly scaling the strongest hooks, we maintained low CPAs, reduced creative fatigue, and consistently optimised performance to drive both awareness and conversions.

Incredible Results

Impressions
0 M
High Intent Clicks
0 k
Decrease in CPA
0 %
Increase in Sales
100 %

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PAID SOCIAL & UGC MARKETING CASE STUDY

Pulsenmore
Paid Social & UGC Awareness Campaign

Pulsenmore Multi-Market Paid Social Case Study

How we boosted awareness and community growth for Pulsenmore across 8 international markets — generating 11,551 new followers and 166,000 engaged video views across TikTok, Meta, and Instagram.

OUR CLIENT

Pulsenmore

Pulsenmore is a pioneering medtech company developing an at-home prenatal ultrasound device that enables expecting mothers to perform guided scans from home.

OUR CLIENT

Pulsenmore

Pulsenmore is a pioneering medtech company developing an at-home prenatal ultrasound device that enables expecting mothers to perform guided scans from home. The technology supports remote pregnancy monitoring and provides reassurance between clinical visits.

As Pulsenmore prepared to expand into new English-speaking regions, they needed a strong digital foundation to educate millennial mothers, build early trust, and grow a unified community across multiple international markets.

The Problem

Pulsenmore required immediate awareness and credibility in markets where very few people were familiar with the product category. Early challenges included:

  • Low baseline awareness across new markets

  • Audience hesitation around product safety, resulting in negative comments

  • Rapid ad fatigue on TikTok, unusual for typical UGC

  • Difficulty establishing an English-speaking community at scale

Pulsenmore needed a paid social approach capable of driving trust, education, engagement, and low-cost follower growth simultaneously.

Target audience

Our Approach

Pulsenmore partnered with House of Marketers to boost brand awareness and interest across eight key markets by collaborating with local tech influencers. The campaign drove 11,551 new followers, reached 3.8 million people, and generated 5.7 million total video views — including 166,404 high-intent engaged views that revealed the strongest UGC formats for future expansion.

Incredible Results

Markets
0
Cost per follower / page like
$ 0
Followers
0
Engaged Video Videos
0 %

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UGC Pop-Up Event Awareness Case Study

Cetaphil
UGC Influencer Pop-Up Event Awareness Campaign

How we turned a two-day NYC pop-up into 1.5M+ views, 3.9M impressions, and a 3.22% engagement rate using TikTok and Instagram UGC creators.

The Problem

Before working with House of Marketers, Cetaphil faced several event-driven marketing challenges:

  • Limited organic visibility beyond attendees

  • Need to generate high-volume content within a short 48-hour window

  • Requirement to strengthen the brand’s connection with younger, social-native skincare communities

  • Pressure to outperform typical CPG engagement benchmarks

  • A goal to spark real conversation rather than one-off mentions

  • Need to showcase experience-led storytelling across TikTok and Instagram simultaneously

Cetaphil required a UGC-first approach that could scale content, generate emotional reactions, and push the event into the centre of social conversation.

Target audience

Our Approach

To amplify their Derm On Tour pop-up event in New York City, Cetaphil partnered with House of Marketers to generate large-scale UGC, build social conversation, and extend the event’s reach far beyond the physical venue.

Over a two-day creator activation, our team delivered scroll-stopping content, mass visibility, and exceptional engagement across TikTok and Instagram — driving brand love and powerful awareness uplift across skincare-focused audiences.

We executed a high-volume UGC strategy across TikTok and Instagram, using micro creators to capture real-time Derm On Tour moments and showcase the event’s energy through authentic, relatable content. By combining keyword-optimised TikTok briefings on Day 1 with flexible storytelling on Day 2, we maximised reach, strengthened algorithm signals, and kept content fresh. This approach delivered rapid visibility, strong engagement, and a sustained wave of social conversation around Cetaphil’s NYC event.

Incredible Results

Impressions
0 M
Engagement Rate
0 %
VideoViews
0 M+
UGC Videos Produced
100

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TIKTOK MARKETING CASE STUDY

The Euroleague Basketball TikTok Follower-Boosting Campaign

The Euroleague Basketball TikTok Follower-Boosting Case Study

The Euroleague
Follower-Boosting
TikTok Creator
Campaign

Our TikTok Influencer Marketing Experts generated 168,000 followers and 6.3M engagements whilst building the TikTok community for the Euroleague Basketball Association.

Euroleague logo
OUR CLIENT

About Euroleague Basketball

Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.

Euroleague logo
OUR CLIENT

About Euroleague Basketball

Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.

The Problem

 

Having seen how important TikTok was becoming as a platform, Euroleague wanted to start their own channel. However their first attempts were unsatisfactory as their engagement rate was low and follower growth was slow.

Campaign Objectives

  • To grow the Euroleague’s TikTok’s account, improve the engagement rate and follower growth

Target audience

  • Regions: Europe (Spain, Italy, France, Greece) and US
  • Ages: 16 – 35

Our Organic TikTok Community-Building Solution

By capitalizing on TikTok trends we generated original content for Euroleague, whilst utilizing key individuals such as players, coaches or mascots. In doing so we developed an very engaging channel as we built their TikTok community.

The House of Marketers influencer partnership team focused on impactful, fun and educational content to drive growth of @Euroleague TikTok channel.

Campaign Achievements

Our long-term partnership with the Euroleague has been very successful

Followers
0 K
Engagement Rate
0 %
Video Views
0 M
Engagements
0 M
Client Review

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Francesca Salerno
Francesca Salerno

Digital Lead at Euroleague Basketball

Access LinkedIn Profile

Internet users on celebratory mood
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INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

NN Insurance
Influencer & Paid Boosting Marketing Campaign

NN Insurance Influencer & Paid Media Boosting Campaign

How we made NN Insurance resonate with Gen Z and Millennials on TikTok and Instagram —6.9M views, +48% awareness, +44% favourability, and 34% more likely to recommend.

OUR CLIENT

About NN Insurance

NN Insurance is a leading international financial services company with a strong presence in the global insurance industry. With decades of expertise, NN is recognized for its financial strength, customer-centric approach, and innovative insurance solutions. Serving millions of customers across multiple countries, NN Insurance stands at the forefront of the industry, delivering trusted protection and long-term value through a wide range of comprehensive products.

OUR CLIENT

NN Insurance

NN Insurance is a leading international financial services company with a strong presence in the global insurance industry. With decades of expertise, NN is recognized for its financial strength, customer-centric approach, and innovative insurance solutions. Serving millions of customers across multiple countries, NN Insurance stands at the forefront of the industry, delivering trusted protection and long-term value through a wide range of comprehensive products.

Insurance Services:
Life Insurance, Health Insurance, Disability Insurance, Pension Plans, Investment-Linked Insurance, Savings Insurance, Group Employee Benefits, Corporate Risk Solutions, and Retirement Planning.

The Problem

NN Insurance faced low brand recognition and limited emotional connection among audiences in Romania, Poland, and Greece—markets where insurance is often seen as complex or impersonal. To overcome this, the brand needed a multi-market influencer campaign that could simplify the message, build trust, and spark curiosity among Gen Z and Millennials through culturally relevant, relatable content.

Target audience

Our Approach

Through strategic partnerships with 15 influencers and 2 UGC creators, we transformed complex insurance topics into engaging, easy-to-digest content—powerfully positioning NN Group as a trustworthy, customer-first brand for anyone seeking insurance solutions.

Incredible Results

Markets
0
Brand Favourability Increase
0 %+
Customer Recommendations Increase
0 %+
Video Views
0 M

Partner with our Leading Influencer Marketing Agency, today.

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INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Pantum Printers
Influencer & Paid Media Boosting Campaign

Pantum Printers Influencer & Paid Media Boosting Campaign

How we boosted the awareness of Pantum's printer products across 7 countries

OUR CLIENT

About Pantum

Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.

OUR CLIENT

Pantum

Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.

The Problem

Pantum desired to raise their level of brand awareness, consumer trust, and curiosity across the Middle East and Africa regions —prompting the need for a multi-market influencer campaign to shift perception and build engagement.

Target audience

Our Approach

Pantum partnered with House of Marketers to boost brand awareness and interest across seven key markets by collaborating with local tech influencers. The campaign highlighted Pantum’s printer range through regionally tailored content, strengthening its position as a credible player in the tech space.

Incredible Results

Markets
0
Boosted Views Free Value Added
0 M
Videos
0
Organic Video Videos
0 M

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INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Hover Air Drone Influencer Marketing Campaign

Hover Air Drone Influencer Marketing Campaign

How Hover Air partnered with us and went viral achieving over 30 million video views in the process!

OUR CLIENT

About Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls. 

 

OUR CLIENT

Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls. 

 

The Problem

Hover Air partnered with House of Marketers to launch a multi-market campaign promoting its flagship product, the Hover Air X1 drone. The goal was to drive awareness and high-intent interest for the drone.

Target audience

Our Approach

To drive awareness for the Hover Air X1, we have partnered with 227 influencers across five global markets so far, focusing on dynamic content that showcased real-life use—like palm take-offs, hands-free filming, and smooth landings. Despite weather challenges, we adapted with indoor content and Stories, maintaining strong output.

Incredible Results

Influencers
0
Boosted Views Value Added
0 M
Organic Views Improvement
0 %
Total Video Views
0 M

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TIKTOK & INSTAGRAM MARKETING CASE STUDY

McAfee Software Influencer Marketing Campaign

McAfee Software Marketing Case Study

Our influencer marketing specialists supercharged the brand uplift of McAfee, an anti-virus industry leader

OUR CLIENT

About McAfee

McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats. 

OUR CLIENT

About McAfee

McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats. From scam detection to identity protection, McAfee makes cybersecurity simple, human, and trustworthy—so users can explore more, worry less, and stay one step ahead of cybercriminals.

The Problem

McAfee partnered with House of Marketers to raise awareness of its AI Text Scam Detector in the UK and Germany. The campaign tapped into key creator communities—including parents, grandparents, and digital protectors—to deliver humorous, relatable content that made cybersecurity accessible and memorable.

Target audience

Our Approach

We activated 23 creators across the UK and Germany, delivering 28 videos and 10 reposts. The strategy focused on relatable “protector” creators—parents and grandparents—who used humor, challenges, and real-life scenarios to highlight McAfee’s AI tool. TikTok outperformed Instagram, driving nearly 10x more views. This approach led to standout results, including a 125% uplift in consideration (UK) and a 33% boost in awareness (DE).

Incredible Results

Video Views
0 M
Creators
0
Recommendation Brand Uplift
0 %
Curiosity Brand Uplift
0 %

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Your Parking Space Automotive Influencer Campaign

Your Parking Space Automotive Influencer Campaign

We Skyrocketed the Revenue Per User of the Your Parking Space App by 57%
Among Generation Z Users!

OUR CLIENT

About Your Parking Space

YourParkingSpace is a UK-based digital platform that connects drivers with available parking spaces, making it easy to find, book, and pay for parking in advance. Whether it’s hourly, daily, or monthly, users can secure spots in driveways, car parks, or commercial spaces across the UK—saving time, stress, and often money.

OUR CLIENT

About Your Parking Space

YourParkingSpace is a UK-based digital platform that connects drivers with available parking spaces, making it easy to find, book, and pay for parking in advance. Whether it’s hourly, daily, or monthly, users can secure spots in driveways, car parks, or commercial spaces across the UK—saving time, stress, and often money.The platform also enables individuals and businesses to monetize their unused parking spots, turning idle space into passive income. With a user-friendly app, flexible booking options, and a growing network of locations, YourParkingSpace is redefining how the UK parks—convenient, cashless, and connected.

The Problem

Your Parking Space partnered with us to position their marketplace app as the go-to solution for Gen Z and Millennial drivers. Through strategic influencer collaborations, we produced scroll-stopping content that fueled app downloads and built serious brand buzz. By tapping into authentic voices with strong audience trust, we boosted awareness, drove high-intent traffic, and made parking smarter, simpler, and more social.

Target audience

Our Approach

To accelerate app downloads for Your Parking Space, we launched a high-impact TikTok influencer campaign, powered by seasoned creators who truly understand the platform. By combining authentic storytelling with precise audience targeting, we delivered a 57% revenue lift from users aged 18–24, along with a 17% boost for the 25–34 audience segment—proving the power of creator-led campaigns.

Incredible Results

App Installs
0 K+
Clicks
0 K+
Impresssions
0 M+
Surge in revenue
0 %

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