Influencer Marketing Agency for Fashion Brands
Give people a clear view of how your product fits their style and daily life. House of Marketers creates influencer and UGC campaigns for clothing, footwear and accessories, connecting creator expression with product discovery and purchase.
250k+ Influencer Network
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Our fashion case studies and results
What determined success
NIKIN’s European seasonal campaign tied clothing purchases to the brand’s tree-planting proposition: 2.5M impressions, 108K engagements and 266 reported sales. Dr. Hypes’ UGC demonstrated a custom sneaker builder and supported paid acquisition; the case reported an 800%+ sales increase and over 67% lower CPA. Garzini’s creator demonstrations of a premium wallet ran with paid amplification and reported 4x ROAS, 50K+ clicks and 21K+ TikTok followers.
Styling and fit that answer purchase questions
Product UGC for personalised items
Product-detail content answers the questions a personalised item raises before purchase. Dr. Hypes’ UGC demonstrated a custom sneaker builder and supported paid acquisition; the campaign reported an 800%+ sales increase.
Seasonal launches with a purpose
Black Friday and Christmas activity for NIKIN connected clothing purchases with the brand’s tree-planting proposition. The European campaign reported 266 sales.
Premium accessories in use
Fit and detail content shows an accessory in use, in the hand and in the outfit. Garzini’s wallet ran that way, with paid amplification behind the strongest creator posts.
Creator services for clothing, footwear and accessories
Fashion creator partnerships
Creators matched to your audience, aesthetic and price point, briefed within their existing content.
Styling try-ons and product UGC
Outfit combinations, fit demonstrations, unboxings and product-detail content.
Collection launches and seasonal campaigns
Content around launches, seasonal buying periods or key products, with clear calls to action.
Paid creative and ecommerce distribution
Approved assets adapted into paid formats and tested against sales or acquisition goals.
Instagram styling campaigns
Creators style your pieces on Instagram, where shoppers look for outfit ideas and save what they like.
TikTok Shop for fashion
Creators sell your pieces inside TikTok Shop, with try-on videos that end at checkout, not a link in bio.
Make the product part of an outfit and a reason to buy
Fashion content should show more than a product held to camera. Styling, movement, fit and everyday use help customers judge whether an item belongs in their wardrobe. We develop creator concepts that express your brand’s point of view while answering the practical questions behind a purchase. The published campaigns below cover the three categories: NIKIN’s seasonal clothing campaign in Europe, Dr. Hypes’ custom sneakers and Garzini’s premium wallets.
Develop the creative around the collection and customer
Review collection and customer
We review the collection, customer, available products and launch calendar. NIKIN’s published work ran around Black Friday and Christmas.
Translate priorities into briefs
Creator selection and briefs translate those priorities into content, and deliverables reflect the purchase questions in your category.
Launch and refine
Following approval and launch, performance guides the next round of product angles and distribution.
Connect content to ecommerce quality
Product visits, orders, new customers and return on ad spend sit beside reach and engagement in the report. Availability, discounting and returns are considered too.
Frequently asked questions about fashion influencer marketing
Which fashion categories do you cover?
Campaigns can cover clothing, sneakers and accessories. The published NIKIN, Dr. Hypes and Garzini cases demonstrate those categories.
Can you combine styling content with performance advertising?
Yes. Creator assets can be produced for organic storytelling and approved paid use, with creative testing linked to the commercial goal.
Do you support seasonal launches?
Yes. NIKIN’s published work included Black Friday and Christmas activity. A new launch is planned around your stock, collection and market priorities.
How do you protect brand identity in creator content?
We agree visual direction, messaging and approval requirements while giving creators room to communicate in a way their audience recognises.
Get a fashion campaign proposal
Share your collection, target customers and launch priorities. We’ll propose creator partnerships and content that make the product easier to discover and choose.
Get your free proposal