Gaming Influencer Marketing Agency for Mobile Games
House of Marketers helps mobile game teams turn gameplay into creator campaigns that bring in new players. The Lords Mobile campaign reported 82,000 installs. For iFUN Games’ FINAL 5 launch, the TikTok campaign reported a cost per install of $1.21.
250k+ Influencer Network
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Our gaming case studies and results
Gameplay content built for installs
Gameplay UGC and launch creative
Creators play the game on camera, take on its challenge and react as they go. IGG’s Lords Mobile campaign reported 82K installs.
Entertainment-led UGC
UGC made to entertain carries the game’s personality into TikTok ads. Dragon City’s ongoing creator partnership reported a CPM target exceeded by over 50%.
Ongoing creative and market testing
Findings from each wave feed fresh concepts, creators and audience tests after launch. iFUN Games used UGC creators to support its mobile launch and later promotion.
Creator services for game launches and player growth
Gaming creator partnerships
We cast creators whose audiences already follow your game’s genre, then brief them on the mechanics worth showing.
Gameplay UGC and launch creative
Launching a game or releasing an update? We commission gameplay clips, challenges and reactions you can use in the campaign.
Paid acquisition creative
Approved creator content adapted for paid placements and tested against installs.
Ongoing creative and market testing
After launch, we produce and test new gameplay ads for audiences or markets you want to reach next.
Spark Ads for installs
A creator’s gameplay post runs as a TikTok ad from their own account, so its comments and views come with it.
App marketing for mobile games
For mobile game installs, we run campaigns on TikTok and Meta. Where tracking supports it, we report on agreed in-game events and payer conversion.
How we used creator videos to drive installs
For Lords Mobile, creators showed how the game played across TikTok, Instagram Stories and YouTube. We used Facebook ads to get the footage in front of more players.
For the US launch of FINAL 5, we recruited 50 TikTok creators. Their videos supported the launch and gave iFUN Games footage to use in later promotion.
Comparing partners for your next launch? See our guide to the best gaming influencer marketing agencies.
How we plan your gaming campaign
Review game and player
The first conversation starts with your game. Together, we decide who to reach, which markets come first and what to measure after launch.
Turn gameplay into formats
A first boss fight or a decision that turns a match gives creators something concrete to show. We build the brief around those moments.
Test and distribute
We review early results to decide which creator videos to back with paid spend and which ideas to test next.
Judge installs and player quality
When tracking is in place, review installs, cost per install, and agreed in-app events. Where available, use retention, active use, and payer conversion to assess player quality. Review reach and engagement separately.
Frequently asked questions about gaming influencer marketing
What kinds of mobile games have you worked on?
Our mobile gaming work includes Lords Mobile, Dragon City, and iFUN Games’ FINAL 5. If you have a specific genre or market in mind, tell us so we can discuss what kind of creator and gameplay format would fit.
Can I use creator gameplay videos in paid ads?
Yes, when the creator has approved paid use. We agree usage rights and platforms in the brief so you know which videos can run as ads and for how long.
Can you support a new game launch?
Yes. We plan creator content around your launch timeline, priority markets, and the gameplay you want prospective players to see.
How do you tell whether a campaign brings in players who keep playing?
We agree the metrics before launch. If your tracking supports it, we can review installs and cost per install alongside tutorial completion, retention, or purchases. Reach and engagement show how the content performed.
Get a gaming campaign proposal
Share your game, launch date and priority markets. We’ll discuss which creators could show the game well, what they could film and how you’ll measure installs.
Get your free proposal