Influencer Marketing Agency for Travel Brands
Help travellers picture the experience and understand the next step. House of Marketers builds creator campaigns for travel products, apps and destinations, combining useful stories with a clear path to discovery, signup or booking.
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Our travel case studies and results
What determined success
Airalo’s travel creators explained eSIM use through everyday international travel scenarios: 2.1M video views, 12.3% engagement and a reported $0.23 CPI. ReSim’s creators and paid social supported acquisition across 15 countries, with 5.2M impressions and a reported $2.22 CPI.
Ibiza Rocks hosted creators at its hotel for the This Is Ibiza campaign and gained 40K+ new TikTok followers. Installs and follower growth are different outcomes from bookings.
Travel stories tied to a clear next step
Creators matched to the trip
Creators are matched to the audience’s location, trip type and destination. ReSim’s campaign reached 5.2M impressions across 15 selected countries.
Practical travel walkthroughs
A walkthrough shows a traveller each step to take ahead of a trip or while on it. Airalo’s creators explained eSIM use through everyday international travel scenarios.
Destination and experience content
A creator visit shows the atmosphere and the itinerary, so a destination feels easy to picture. Ibiza Rocks showed its hotel and nightlife to future guests through hosted creators.
Creator services for travel products and experiences
Travel creator partnerships
We select creators by destination, audience location, travel style and the offer.
Useful travel product demonstrations
Walkthroughs and practical scenarios for travel apps and services, before or during a trip.
Destination and experience content
Creator visits that capture the atmosphere, itinerary and practical details of a destination.
Paid distribution and seasonal activity
Approved assets run in your priority markets and demand periods, tested against the agreed goal.
App marketing for travel apps
A travel app’s install campaigns across TikTok and Meta, read by cost per install as Airalo was.
Instagram creators for destinations
The arrival, the local detail and the view people save, from Instagram creators in your source markets.
Show the journey through the eyes of a relevant creator
Travel content works when the experience feels specific: the arrival, the local detail, the useful preparation or the moment worth sharing. We develop concepts around the audience’s travel plans and questions, making your offer relevant before asking them to act.
The published campaigns below show two ends of that journey: Airalo and ReSim, where travel creators explained eSIM use and supported app acquisition, and Ibiza Rocks, where hosted creators showed a hotel and its destination.
Plan content around the trip and the conversion
Define audience and next action
Planning starts with the traveller: the audience, the destination or product, the travel window and the next action they take.
Brief creators practically
Creators receive practical briefs and a clear itinerary where visits are involved, so access and deliverables are settled in advance.
Develop the best stories
After launch, campaign data identifies the stories and markets worth developing further.
Report visits apart from bookings
Reporting can track website visits, app installs, account creation, booking enquiries or completed bookings. Reach and follower growth are reported separately from bookings.
Frequently asked questions about travel influencer marketing
Can you promote travel apps?
Yes. Airalo and ReSim are published examples of creator-led eSIM app campaigns. Product education and the install journey are central to this approach.
Do you work with destinations and hospitality experiences?
Campaigns can show destinations and on-site experiences through creators. Ibiza Rocks is a published example of destination-led hotel content and community growth.
How do you select travel creators?
We match creators to the audience’s location, travel interests, trip type and destination. Their ability to tell a relevant story matters as much as audience size.
Can you measure bookings?
Bookings can be the campaign goal where your booking system and tracking support it. We agree the conversion definition and attribution before launch.
Get a travel campaign proposal
Share your destination or product, priority markets and demand periods. We’ll propose creator formats, distribution and measurement for your next travel campaign.
Get your free proposal