Pet Brand Influencer Marketing Agency
Reach the people who treat their pet as family. House of Marketers produces influencer and UGC content for pet health, pet care and dog food brands, filmed with real owners and their animals. Campaigns can focus on awareness or on new subscribers, depending on your goal.
250k+ Influencer Network
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Our pet case studies and results
What determined success
Livisto’s pet owners and pet health experts filmed at-home moments with their pets to introduce three products across four European markets: 8.8M total video views from 32 creators, with 10 videos reshared organically. Butternut Box used eight UK micro-influencers to bring Gen-Z and millennial dog owners to a fresh dog food subscription, and reported 3.4M views, 13.4% engagement and a CPA beaten by over 47%.
Pet owner content that builds awareness and subscribers
Pet owners as creators
Micro-influencers who own pets film real moments with their animals, so the benefit shows up inside a scene. Livisto’s creators did this for three products in four markets.
Expert voices for health products
Where a product makes a health claim, a pet health expert gives it weight. Livisto’s campaigns showed pet lovers and health experts delivering its strongest results.
Reshares as extra reach
Organic reshares carry the best videos past their first audience at no extra media cost, and paid boosting goes on the ones that earn it.
Subscriber acquisition
A subscription campaign aims creator content at one measurable step, a new subscriber, and compares the cost with your target. Butternut Box used eight UK micro-influencers and reported a CPA beaten by over 47%.
Creator services for pet care and pet food brands
Pet owner and expert selection
Micro-influencers who own pets, plus pet health experts where the product needs a credible voice.
At-home pet content
Creators film real moments with their pets, from playful AI voice effects to skit-style stories.
Paid boosting and reshares
We boost the strongest organic videos in each market; reshares add reach at no extra media cost.
Subscriber acquisition
For subscription brands, creator content aimed at a new subscriber and compared with your CPA target.
Instagram pet owner creators
Pet owner creators on Instagram, where Livisto ran too, in the Reels and Stories a pet account posts anyway.
TikTok growth for pet brands
An organic plan for your own TikTok account, so reshared creator videos have somewhere to send people.
Show owners the everyday problem you solve
Pet owners buy on trust. They want to see the product used on a real dog or cat and hear about it from someone who owns one. They also want to understand the everyday problem it solves, from ear care and parasite protection to a fresh meal at the door. We build creator concepts from those moments, using pet owners and pet health experts, and boost the content that works.
Build the campaign around the pet owner’s routine
Define the owner and goal
Pet type, owner profile and your goal, awareness or subscribers, set the brief before any creator is chosen.
Match pet owners and experts
We select micro-influencers who own pets in each market you sell in, and add pet health experts where the product makes a health claim.
Boost the best content
Paid boosting goes on the best organic videos market by market, so viewership grows even where a video has no direct buy link.
Report awareness and acquisition
Views, engagement and reshares show how awareness work performed, and CPA against your target shows how subscription work performed.
Frequently asked questions about pet influencer marketing
Which pet categories have you worked in?
Our published pet work covers health products for dogs and cats, such as ear care and parasite protection, and a fresh dog food subscription in the UK.
Do you use micro-influencers or large creators?
Both pet cases used micro-influencers. Livisto gained more authentic content across four markets that way, and Butternut Box reached 3.4 million views with eight of them.
Can pet creators bring in subscribers?
They can support acquisition. Butternut Box’s published campaign reports a CPA beaten by over 47% in the UK. We define the subscriber event and tracking before each new programme.
Do pet health products need expert creators?
Livisto used pet health experts alongside pet owners, and its results name that group the most valuable creator category. Your team approves each product claim.
Get a pet campaign proposal
Tell us about your pet product, the owners you want to reach and the markets you sell in. We’ll outline creators, content and a measurement plan built around awareness or subscribers.
Get your free proposal