Influencer Marketing Agency for SaaS Brands
Make your software’s value clear in a real working moment. House of Marketers builds creator campaigns for subscription products and consumer software, including the tools self-employed people pick for themselves, connecting product education with trials, installs and paying customers.
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Our SaaS case studies and results
What determined success
Invoice Fly’s tradespeople and small-business creators demonstrated invoicing in everyday working situations; the case reported 2K+ monthly paying subscribers, 70K app downloads and a $3.50 CPI. McAfee’s relatable scam-protection stories reached 7.4M+ organic views with 23 creators.
CyberGhost’s five creator partnerships explained a consumer VPN and reported a $0.52 CPI. Hint: creator content and paid distribution reported 1,500+ paid subscribers at a $30 CPA.
Creators showing the task the software does
Creators from the user’s trade
Selection follows occupations and everyday tasks rather than a generic technology audience. Invoice Fly’s tradespeople and small-business creators demonstrated invoicing at work; the case reported 2K+ monthly paying subscribers.
Relatable security stories
Creators whose audiences share the problem explain it in a format their followers recognise. McAfee’s scam-protection stories reached audiences in the UK and Germany.
Practical value of a VPN
A concrete task shown start to finish explains the value in plain language. CyberGhost reported a $0.52 CPI from creator explanations of a consumer VPN.
Trial and subscriber measurement
Campaign goals map to the events the product records, including installs, trial starts, paid subscriptions and activation.
Creator services for software and subscriptions
User and creator matching
Creators whose audiences share the problem your software solves, by occupation, task or interest.
Product walkthroughs and tutorials
We brief a concrete task, show the product completing it and explain the value in plain language.
UGC and paid acquisition creative
Multiple demonstrations and hooks for paid use, compared on the users they attract.
Trial and subscriber measurement
Campaign goals tied to the events your product tracks: installs, trials, paid subscriptions, activation.
Spark Ads for software trials
A creator’s walkthrough of a real task runs as a TikTok ad that leads to your trial page.
Meta ads for signups
Creator walkthroughs become Facebook and Instagram ads, with cold and warm audiences handled apart.
Show the task your software makes easier
A broad feature list asks the audience to do the hard work. A relevant creator can show the problem, the product in use and the outcome in one clear story.
We develop walkthroughs and practical scenarios that explain the offer before asking a customer to try it. The published campaigns below include Invoice Fly, where tradespeople demonstrated invoicing at work, and three consumer products: McAfee, CyberGhost and the Hint app.
Plan around the user problem and the subscription journey
Clarify user and use case
We clarify the target user, use case, proposition and conversion event.
Make the product understandable
Creator briefs make the product understandable without losing accuracy; content can cover onboarding, feature use and a customer scenario.
Launch, test and learn
Approved creative is launched and tested, with product and acquisition data guiding the next cycle.
Assess the quality of users
Installs and trials are early signals. Subscriber acquisition is also assessed against paid conversion, activation and retention where data is available.
Frequently asked questions about SaaS influencer marketing
Do you work with small-business software?
Yes. Invoice Fly’s published campaign used creators from relevant professions and reports more than 2,000 monthly paying subscribers.
Which software audiences can you reach through creators?
Consumer users and self-employed people can often be reached through creators who demonstrate a relevant everyday task. A new campaign is scoped around the product’s buying audience and decision journey.
Can influencers demonstrate a product without sounding scripted?
We define the task and approved messages, then let the creator explain the experience in a format their audience recognises.
How is a SaaS campaign measured?
The plan can include trials, activated users, paid subscriptions and acquisition cost where tracking supports them. The chosen goal follows your product and sales model.
Get a SaaS campaign proposal
Tell us who your product serves, the task it improves and the conversion you want to grow. We’ll propose creator concepts and a measurement plan for the subscription journey.
Get your free proposal